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Top 7 paid media KPIs & metrics to track and measure in 2026
Not sure which paid media KPIs & metrics to track? Discover which KPIs and paid media metrics impact ROI and how to optimize campaign performance in 2026.
Mar 9, 2026
Dec 22, 2022
Call Tracking Analytics: The Top 5 Metrics You Should Track
Call Tracking is vital for small business marketing. In this article, we’re going to discuss why you should be tracking your client’s call analytics and which metrics to monitor.
Nov 23, 2022
A Guide to Google Analytics 4 (GA4) Dimensions
This article covers everything you need to know about GA4 Dimensions. Read on to learn more about what Dimensions are, how they work in your account, and how to implement them correctly.
Nov 3, 2022
Top Features of Google Search Console for SEO
A deep dive into Google Search Console (GSC) from an agency perspective to make sure you have all the insight and analytics you need to keep delivering the best results for your clients.
Sep 20, 2022
Track Progress Against Key Objectives With Custom Goals
Goal-tracking is an essential key to any marketing agency’s success. Without it, it is difficult to measure progress or quantify results. But how integrated is goal tracking in your daily workflow?
Sep 8, 2022
The Benefits of a Data Pipeline for Client Reporting
If you’re like most agencies, you rely on client reports to track your progress and measure your success. But what if there was a way to automate the process of creating these reports so that you could spend less time on data extraction and transformation and more time acting on the results?
Aug 2, 2022
3 Ways to Use Keyword Rank Tracking to Drive Client Growth
Rank tracking can be tedious and time-consuming without the right systems in place. That’s why agencies need a scalable solution to track and report on current and future keyword rankings. This webinar explores 3 ways to leverage the Rank Tracking Tool to scale your agency.
Jul 26, 2022
Data Blending: Add Data-Clarity to Your Marketing Decisions
Data-driven marketing is taking up much of the decision-making for businesses across industries. Agencies and their clients can’t afford to fall behind in the race for more precision, even as data volume and complexity continue to grow. But data analytics and data storytelling are evolving too.
May 4, 2022
How Google’s Third-Party Data Phaseout Will Impact Your Campaigns
The third-party data era is almost coming to an end. Google announced to deprecate third-party cookies by 2022. It’s a significant shift for marketers and agencies. We’ll cover everything you need to know about the new Google third-party data phaseout and its implications for you
Apr 18, 2022
What Is Zero-party Data? And What Does It Mean?
While first, second, and third-party data are the most well-known, there’s a new data type in town that’s building some significant buzz: zero-party data.