IntegrationsFacebook

Facebook Analytics & Reporting Tool

Stay on top of key Facebook analytics like reach, clicks, and conversions on a single Facebook reporting tool. Make it easy to adjust Facebook campaigns and keep your clients happy.

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A screenshot of the Facebook integration on AgencyAnalytics

Bring Facebook data into focus

Transform complex metrics into clear, client-friendly reports that reveal what's working and where to improve.

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Monitor Likes

Impress clients by showing audience growth over time

Track Reach

Analyze how broadly your client’s content is hitting with paid and organic effort

Demographics

Gain a clear understanding of the audience being reached with your client’s content

Post Insights

Identify top performing posts across all pages

Connect All Your Clients

Manage All of Your Facebook Reporting

Stop logging into multiple Facebook accounts. Analyze all of your client's social media performance in a single dashboard. Give your client their own login so they can see this data all on their own. Or use a customizable social media report template to create stunning performance reports that reinforce your agency's contribution to the client's business growth.

Explore the Social Media Report Template

Explore the Social Media Report Template

Metrics Explorer

Explore All Available Facebook Metrics

See all the metrics you can easily add to your client reports and marketing dashboards

Date
Page Fans
Page Fans Gained
Page Fans Gained Paid
Page Fans Gained Unpaid
Page Fans Lost
Page Fans Net
Page Follows
Page Impressions
Page Impressions Viral
Page Post Engagement Rate
Page Post Engagements
Page Views Total
Post Impressions
Post Impressions Viral Unique
Post Reach
Post Reach Organic
Post Reach Paid
Posts
Review Negative
Review Positive
Reviews
Users Reached
Users Reached Organic
Users Reached Paid
Video Views
Video Views Paid
Video Views Unpaid

Facebook Dashboard Data Visualization Examples

Facebook Post Performance Reporting Example

Measure Audience Growth

Track Total Likes

Monitor your client's audience growth and Facebook page trends. Understand what drives new followers with metrics like paid vs. organic "Likes". Use these insights and impress clients with a clear dashboard showing audience growth over time.

Understand What Drives Growth

Analyze User Reach

Quickly identify Facebook posts with the highest reach in your AgencyAnalytics dashboard. Analyze the audience demographics for your client's campaign. Then easily share these KPIs with your client to show them the impact of your agency’s efforts.

Identify Your Client's Top Performing Posts

In-Depth Post Analytics

Discover which posts deliver the most engagement and highest reach, so you can focus on the content that works. Staying on top of the feeds for all of your clients can be a challenge. We simplify the process with quick access to post analytics for every page you manage.

Jason Hylan

Clix

Byconsolidatingallofourtoolsintodashboards,wehavesavedsomuchtimeandmoney—it’strulybeeninvaluable.Asanagencyowner,Idon’tknowofabetterplatformthanAgencyAnalytics.

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Streamline your reporting process and save hours of time every month. With just a few clicks, create a Facebook report that sends automatically to clients daily, weekly, bi-weekly, quarterly, monthly, or annually. Add other top social integrations for an in-depth social media marketing report or live social media dashboard.

Automate Your Reporting

An example of the AgencyAnalytics report scheduling feature for automated marketing reports

Discover the white label reporting tool trusted by 7,000+ marketing agencies.

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Your clients use more than just one channel to grow their businesses. Bring all the data you need to focus on key performance indicators with AgencyAnalytics’ powerful reporting platform. Easily gain insights on demand generation, landing page conversion rates, lead form performance, and user acquisition metrics in one place.

Collecting data is easy! Combine GA4 metrics with marketing analytics from 80+ platforms. Create new reports in minutes, including website traffic, Google Ads, SEO analytics, social media, call tracking, and more.

Use custom dashboards and reports using the drag-and-drop editor or use the predefined reports available in the free template library.

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Example of Available Marketing Integrations

Deniz Doganay

Digital Debut

Ihavebeenintheindustryfor10yearsandusedalotofreportingtools.AgencyAnalyticsisthebestoneIhaveusedintermsofboththesoftwareitselfandvalueformoney.Thistoolisamustforanyonlinemarketingcompany.

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FAQs About Facebook Reporting for Marketing Agencies

Looking to show off your social strategy? These FAQs walk agencies through tracking the right Facebook metrics, automating reporting, and delivering agency-branded insights at scale.

Agencies should monitor Page Impressions (paid and organic), Reach, Page Fans (gained, lost, net), Post Engagements (likes, comments, shares), Video Views, Page Views, and demographic insights like age, gender, and location.

Yes. Agencies automate Facebook reporting by scheduling reports or creating live dashboards that automatically load fresh data—no manual exports needed. Clients receive up-to-date insights into reach, engagement, and audience growth whenever they need it.

Agencies white label Facebook reports on select AgencyAnalytics plans by customizing logos, brand colors, layout, and client portal URLs. With white‑label branding, every report reinforces the agency’s brand and presents a polished client experience.

To build a custom Facebook report, agencies start with report and dashboard templates, select key metrics, and arrange them using the drag-and-drop report editor. Then, add custom commentary, automated goal tracking, and advanced data visualizations to deliver actionable, client-focused insights in a fraction of the time compared to manual reporting processes.

Agencies manage Facebook reporting across multiple clients by setting up standardized dashboard templates. Templates are easily duplicated, each URL linked to a different client's Facebook page—so agencies scale reporting with minimal setup while ensuring consistency and accuracy.

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