Facebook Reporting Tool & Analytics Dashboard

Bring Facebook data into focus
Transform complex metrics into clear, client-friendly reports that reveal what's working and where to improve.
Monitor Likes
Impress clients by showing audience growth over time
Track Reach
Analyze how broadly your client’s content is hitting with paid and organic effort
Demographics
Gain a clear understanding of the audience being reached with your client’s content
Post Insights
Identify top performing posts across all pages
Manage All of Your Facebook Reporting
Stop logging into multiple Facebook accounts. Analyze all of your client's social media performance in a single dashboard. Give your client their own login so they can see this data all on their own. Or use a customizable social media report template to create stunning performance reports that reinforce your agency's contribution to the client's business growth.
Explore All Available Facebook Metrics
- Date
- Page Fans
- Page Fans Gained
- Page Fans Gained Paid
- Page Fans Gained Unpaid
- Page Fans Lost
- Page Fans Net
- Page Follows
- Page Follows Gained
- Page Follows Net
- Page Impressions
- Page Impressions Viral
- Page Media View
- Page Post Engagement Rate
- Page Post Engagements
- Page Total Actions
- Page Unfollows
- Page Views Total
- Post Impressions
- Post Impressions Viral Unique
- Post Media View
- Post Reach
- Post Reach Organic
- Post Reach Paid
- Posts
- Reel Reach
- Reel Views
- Reels
- Review Negative
- Review Positive
- Reviews
- Users Reached
- Users Reached Organic
- Users Reached Paid
- Video Views
- Video Views Paid
- Video Views Unpaid



Measure Audience Growth
Track Total Likes
Monitor your client's audience growth and Facebook page trends. Understand what drives new followers with metrics like paid vs. organic "Likes". Use these insights and impress clients with a clear dashboard showing audience growth over time.

Understand What Drives Growth
Analyze User Reach
Quickly identify Facebook posts with the highest reach in your AgencyAnalytics dashboard. Analyze the audience demographics for your client's campaign. Then easily share these KPIs with your client to show them the impact of your agency’s efforts.

Identify Your Client's Top Performing Posts
In-Depth Post Analytics
Discover which posts deliver the most engagement and highest reach, so you can focus on the content that works. Staying on top of the feeds for all of your clients can be a challenge. We simplify the process with quick access to post analytics for every page you manage.



FAQs About Facebook Reporting for Marketing Agencies
Looking to show off your social strategy? These FAQs walk agencies through tracking the right Facebook metrics, automating reporting, and delivering agency-branded insights at scale.
Agencies should monitor Page Impressions (paid and organic), Reach, Page Fans (gained, lost, net), Post Engagements (likes, comments, shares), Video Views, Page Views, and demographic insights like age, gender, and location.
Yes. Agencies automate Facebook reporting by scheduling reports or creating live dashboards that automatically load fresh data—no manual exports needed. Clients receive up-to-date insights into reach, engagement, and audience growth whenever they need it.
Agencies white label Facebook reports on select AgencyAnalytics plans by customizing logos, brand colors, layout, and client portal URLs. With white‑label branding, every report reinforces the agency’s brand and presents a polished client experience.
To build a custom Facebook report, agencies start with report and dashboard templates, select key metrics, and arrange them using the drag-and-drop report editor. Then, add custom commentary, automated goal tracking, and advanced data visualizations to deliver actionable, client-focused insights in a fraction of the time compared to manual reporting processes.
Agencies manage Facebook reporting across multiple clients by setting up standardized dashboard templates. Templates are easily duplicated, each URL linked to a different client's Facebook page—so agencies scale reporting with minimal setup while ensuring consistency and accuracy.
It’s straightforward. With the only Facebook reporting tool purpose-built for marketing agencies, easily connect your client’s Facebook account (including Facebook ads) in just a few clicks, then build live dashboards and client‑ready reports using pre‑built templates, custom widgets, and the drag‑and‑drop editor. Deliver insights on reach, clicks, engagement, ad spend and more across multiple social media channels.
Yes. The tool supports integration of Facebook analytics data — both organic and Facebook ads — alongside metrics from other social media platforms or advertising channels (e.g., Google Ads, Instagram, LinkedIn). This means you have one unified view of performance across platforms and produce holistic social media reports that reveal how each channel contributes to overall results.
Yes — the Facebook reporting tool is included for all AgencyAnalytics customers. Unlike many third‑party reporting tools that charge per integration or client, there’s no extra fee per Facebook account. Your agency gains full access to reporting features, including white-labeling, live dashboards, and client reports, without incurring additional costs.
Using an automated Facebook report builder gives you:
A streamlined process to generate and schedule reports rather than manually exporting from Facebook every period.
Access to important metrics like ad spend, reach, clicks, conversions, engagement rates and key metrics like CPC/CTR, giving your agency the data needed for smarter decisions.
The ability to build reports that scale across multiple clients and social accounts, saving hours of data work and allowing your team to focus on strategy rather than extraction.
White‑label and customizable reports that reflect your agency’s branding and professional standards—helping you present value clearly and maintain client trust.
It takes under 30 minutes to create a Facebook report using ready-made report templates and easy-to-use drag-and-drop widgets. Once set up, the reporting tool automatically updates metrics like engagement, reach, clicks, and Facebook Ads performance—so your team spends less time compiling reports and more time optimizing.
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Everything your agency needs

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