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IntegrationsFacebook

Facebook Reporting Tool & Analytics Dashboard

Track and report on organic Facebook Page performance with one easy-to-use dashboard built for agencies. Monitor reach, post engagement, and follower growth across every client’s Facebook page—all from a single Facebook reporting tool designed to save your team hours each week.
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Bring Facebook data into focus

Transform your clients’ Facebook page data into clear, client-ready reports. Visualize post reach, engagement, and audience growth in a Facebook analytics dashboard that highlights what drives organic success. Quickly identify top-performing content and share data-driven recommendations with clients.

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Monitor Likes

Impress clients by showing audience growth over time

Track Reach

Analyze how broadly your client’s content is hitting with paid and organic effort

Demographics

Gain a clear understanding of the audience being reached with your client’s content

Post Insights

Identify top performing posts across all pages

Connect All Your Clients

Manage every client’s Facebook page analytics in one dashboard.

Stop switching between accounts—your team and clients access everything in real time through easy-to-use dashboards and automated report templates.

Combine organic Facebook Page metrics with data from 80+ platforms, including Facebook Ads, to create unified social media reports that connect organic and paid performance.

Skip the complexity or manual copy-and-paste drudgery and use customizable report templates to create stunning performance reports that reinforce your agency's contribution to the client's business growth.

Explore the Social Media Report Template
Facebook Reporting Widget Examples
Explore the Social Media Report Template
Metrics Explorer

Explore All Available Facebook Metrics

See all the metrics you can easily add to your client reports and marketing dashboards
    • Date
    • Page Fans
    • Page Fans Gained
    • Page Fans Gained Paid
    • Page Fans Gained Unpaid
    • Page Fans Lost
    • Page Fans Net
    • Page Follows
    • Page Follows Gained
    • Page Follows Net
    • Page Impressions
    • Page Impressions Viral
    • Page Media View
    • Page Post Engagement Rate
    • Page Post Engagements
    • Page Total Actions
    • Page Unfollows
    • Page Views Total
    • Post Impressions
    • Post Impressions Viral Unique
    • Post Media View
    • Post Reach
    • Post Reach Organic
    • Post Reach Paid
    • Posts
    • Reel Reach
    • Reel Views
    • Reels
    • Review Negative
    • Review Positive
    • Reviews
    • Users Reached
    • Users Reached Organic
    • Users Reached Paid
    • Video Views
    • Video Views Paid
    • Video Views Unpaid
    Facebook Analytics Metrics Widget Examples from the AgencyAnalytics Facebook Reporting Tool
    Facebook Dashboard User Reach Data Visualization Examples
    Facebook Post Performance Reporting Example
    An example of using AI reporting tools to generate AI generated insights from Facebook analytics
    An example of some of the AgencyAnalytics 5-star reviews from top marketing agencies

    Measure Audience Growth

    Track Total Likes to Show Measurable Client Progress

    Monitor your client's audience growth and Facebook page trends. Understand what drives new followers with metrics like paid vs. organic "Likes". Use these insights and impress clients with a clear dashboard showing audience growth over time.

    Facebook Analytics Metrics Widget Examples from the AgencyAnalytics Facebook Reporting Tool

    UNDERSTAND PERFORMANCE TRENDS

    Analyze User Reach to Refine Social Media Strategies

    Quickly identify Facebook posts with the highest reach in your AgencyAnalytics dashboard. Analyze the audience demographics for your client's campaign. Then easily share these KPIs with your client to show them the impact of your agency’s efforts.

    Facebook Dashboard User Reach Data Visualization Examples

    EXTRACT ENGAGEMENT INSIGHTS

    Get In-Depth Post Analytics to Guide Better Content

    Discover which posts deliver the most engagement and highest reach, so you can focus on the content that works. Staying on top of the feeds for all of your clients can be a challenge. We simplify the process with quick access to post analytics for every page you manage.

    Facebook Post Performance Reporting Example

    FROM FACEBOOK ANALYTICS TO AI-POWERED INSIGHTS

    Instantly Generate AI-Powered Insights

    Spend less time interpreting charts and more time acting on results. With AgencyAnalytics, your team instantly turns Facebook analytics data into clear, actionable insights.

    Ask AI identifies engagement trends, highlights top-performing posts, and surfaces meaningful page performance takeaways—so you always know what content resonates most with your client’s audience.

    Use AI-generated summaries to guide strategy updates, inform next steps, and deliver professional commentary that strengthens your agency’s expertise in every report.

    An example of using AI reporting tools to generate AI generated insights from Facebook analytics

    Trusted by 7,000+ Agencies

    Why Agencies Choose AgencyAnalytics for Facebook Reporting

    Thousands of agencies trust AgencyAnalytics—rated 4.7 stars on G2—to deliver professional Facebook analytics and reporting at scale.

    Here’s why agencies choose us:

    • Built for agencies: Manage all client Facebook Pages and share organic performance in one place.

    • Unified dashboards: Combine Facebook and Facebook Ads data for a complete social overview.

    • White-label control: Apply your branding across all Facebook dashboards and reports.

    An example of some of the AgencyAnalytics 5-star reviews from top marketing agencies

    Streamline your reporting process and save hours of time every month. With just a few clicks, create a Facebook report that sends automatically to clients daily, weekly, bi-weekly, quarterly, monthly, or annually. Add other top social integrations for an in-depth social media marketing report or live social media dashboard.

    Automate Your Reporting

    Impress your clients with their own login to monitor their Facebook results in an easy-to-understand dashboard, alongside all their other top social metrics. You can customize the dashboard with your agency's branding, color scheme, and logo. Even host the dashboard on your own domain!

    Create Custom Marketing Dashboards

    Communicate your marketing strategy success at a glance with the Goals widget. The visual progress bar shows exactly how your efforts are trending against key marketing objectives. Break down your monthly performance targets into day-to-day action items and keep your team on track. Apply annotations and goals to any metric and show clients exactly how you’re helping them progress towards their performance targets. Use custom comments to showcase your expert opinion to help your clients’ businesses succeed. 

    Discover Goal and Budget Tracking

    Give clients a clear view of their social media performance with custom dashboards and reports built to match your agency’s look and feel. With a full suite of white-label options, you’ll present Facebook and Facebook Ads results in a way that’s both professional and on-brand—showcasing exactly how your agency drives results.

    See White Label Options
    An example of the AgencyAnalytics report scheduling feature for automated marketing reports

    Discover the white label reporting tool trusted by 7,000+ marketing agencies.

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    Start Your Free Trial

    Your clients use more than just one channel to grow their businesses. Bring all the data you need to focus on key performance indicators with AgencyAnalytics’ powerful reporting platform. Easily gain insights on demand generation, landing page conversion rates, lead form performance, and user acquisition metrics in one place.

    Collecting data is easy! Combine GA4 metrics with marketing analytics from 80+ platforms. Create new reports in minutes, including website traffic, Google Ads, SEO analytics, social media, call tracking, and more.

    Use custom dashboards and reports using the drag-and-drop editor or use the predefined reports available in the free template library.

    Browse Integrations

    Use the Facebook reporting tool built for marketing agencies to showcase your social media results with confidence. Customize reports with dashboard widgets, custom metrics, and a drag-and-drop builder that puts your agency’s value front and center.

    Whether you're starting with pre-built report templates or from scratch, the Facebook reporting tool makes it easy to highlight key metrics like post engagement, follower growth, and reach—all presented with your own branding to impress clients and spark better strategy conversations.

    Preview the Drag and Drop Editor

    Convert raw social media data into expert strategies with AI-powered Facebook reporting tools. Skip the data digging and surface key insights in seconds.

    Ask AI breaks down Facebook metrics—like reach, engagement, and page growth—into clear, client-ready takeaways. Need a quick overview? AI Summary delivers high-level insights tailored to your clients, so you stay proactive, polished, and always a step ahead.

    Discover AI Reporting Tools

    Unify data from Facebook, LinkedIn, Instagram, and more to understand what’s driving real results. Go beyond vanity metrics with a reporting tool that highlights engagement trends, audience growth, and content impact—all in one place.

    With the only social media analytics tool built for agencies, you’ll connect the dots across platforms, uncover what’s working, and turn insights into smarter strategies for your clients.

    Unlock Social Media Reporting Tools
    Example of Available Marketing Integrations

    FAQs About Facebook Reporting & Analytics for Marketing Agencies

    Looking to show off your social strategy? These FAQs guide agencies through everything they need to know about automating organic Facebook analytics, building branded dashboards, and transforming engagement data into actionable insights.

    • Facebook’s built-in analytics show only limited Page metrics, often requiring manual exports and logins across accounts.

      AgencyAnalytics transforms that data into a unified Facebook analytics dashboard that tracks reach, post engagement, and follower growth in real time.

      With automated updates and report templates, agencies save hours each week while giving clients clear visibility into organic results.

    • Setup takes only a few minutes. Connect your client’s Facebook Page once, and AgencyAnalytics automatically syncs key metrics, such as post reach, engagement, and page likes.

      The dashboard is easy to use and customizable, featuring drag-and-drop widgets and ready-made report templates.

      Once connected, reports update automatically—no third-party tools or manual exports required.

    • Agencies should monitor Page Impressions (paid and organic), Reach, Page Fans (gained, lost, net), Post Engagements (likes, comments, shares), Video Views, Page Views, and demographic insights like age, gender, and location.

    • Yes. Agencies automate Facebook reporting by scheduling reports or creating live dashboards that automatically load fresh data—no manual exports needed. Clients receive up-to-date insights into reach, engagement, and audience growth whenever they need it.

    • Agencies white label Facebook reports on select AgencyAnalytics plans by customizing logos, brand colors, layout, and client portal URLs. With white‑label branding, every report reinforces the agency’s brand and presents a polished client experience.

    • To build a custom Facebook report, agencies start with report and dashboard templates, select key metrics, and arrange them using the drag-and-drop report editor. Then, add custom commentary, automated goal tracking, and advanced data visualizations to deliver actionable, client-focused insights in a fraction of the time compared to manual reporting processes.

    • Agencies manage Facebook reporting across multiple clients by setting up standardized dashboard templates. Templates are easily duplicated, each URL linked to a different client's Facebook page—so agencies scale reporting with minimal setup while ensuring consistency and accuracy.

    • It’s straightforward. With the only Facebook reporting tool purpose-built for marketing agencies, easily connect your client’s Facebook account (including Facebook ads) in just a few clicks, then build live dashboards and client‑ready reports using pre‑built templates, custom widgets, and the drag‑and‑drop editor. Deliver insights on reach, clicks, engagement, ad spend and more across multiple social media channels.

    • Yes. The tool supports integration of Facebook analytics data — both organic and Facebook ads — alongside metrics from other social media platforms or advertising channels (e.g., Google Ads, Instagram, LinkedIn). This means you have one unified view of performance across platforms and produce holistic social media reports that reveal how each channel contributes to overall results.

    • Yes — the Facebook reporting tool is included for all AgencyAnalytics customers. Unlike many third‑party reporting tools that charge per integration or client, there’s no extra fee per Facebook account. Your agency gains full access to reporting features, including white-labeling, live dashboards, and client reports, without incurring additional costs.

    • Using an automated Facebook report builder gives you:

      • A streamlined process to generate and schedule reports rather than manually exporting from Facebook every period.

      • Access to important metrics like ad spend, reach, clicks, conversions, engagement rates and key metrics like CPC/CTR, giving your agency the data needed for smarter decisions.

      • The ability to build reports that scale across multiple clients and social accounts, saving hours of data work and allowing your team to focus on strategy rather than extraction.

      • White‑label and customizable reports that reflect your agency’s branding and professional standards—helping you present value clearly and maintain client trust.

    • It takes under 30 minutes to create a Facebook report using ready-made report templates and easy-to-use drag-and-drop widgets. Once set up, the reporting tool automatically updates metrics like engagement, reach, clicks, and Facebook Ads performance—so your team spends less time compiling reports and more time optimizing.

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    Everything your agency needs

    Automated Reports

    Automated Reports

    Build and schedule reports in seconds. Save time with a streamlined reporting process.
    White Label Dashboard

    White Label Dashboard

    Add your agency’s branding across the dashboard, reports and mobile app.
    Client Staff Access

    Client & Staff Access

    Give your clients and staff their own login and customize what they can see.
    Connect Your Data

    Connect Your Data

    Integrate all your SEO, PPC, social, email and call tracking services.
    AI-Powered

    AI Powered

    Ask AI to turn client data into actionable insights.
    Goal & Budget Tracking

    Goal & Budget Tracking

    Track goals and budgets to highlight progress and prove your agency’s value.

    See how 7,000+ marketing agencies help clients win

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