What metrics should agencies track in a Twilio report?

In a Twilio report, agencies track communication metrics that directly reflect engagement and service quality. Important metrics include Received Calls, Answered Calls, Missed Calls, Call Duration, Failed Calls, Delivered SMS, and Failed SMS. Access to in-app call recordings enhances this analysis by supporting quality assurance.

Can you automate Twilio reporting for clients?

Yes, agencies automate Twilio reporting using scheduled report delivery, ready-made layouts, and up-to-date data syncs. This streamlines workflows and ensures clients regularly receive clear insights into voice and text performance, with minimal effort.

How do agencies white label Twilio reports?

Agencies white label Twilio reports by applying their logo, brand colors, and custom layouts to both dashboards and report exports. Whether providing live dashboard access or scheduled email reports, every element reinforces the agency’s brand identity.

How do you create a custom Twilio report?

To create a custom Twilio report, agencies start with a blank canvas or use the Twilio dashboard template as a starting point. From there, it's easy to add widgets for key metrics like Call Duration, Missed Calls, Delivered SMS, and Failed SMS. Teams customize layouts, include call recordings for insight, set goals, and annotate performance to align each report with client objectives.

How do agencies report on Twilio metrics across multiple clients?

Agencies report on Twilio metrics across multiple clients by building individual client dashboards and using roll-up or account-level views. Teams monitor essential KPIs while reviewing aggregated performance across their entire portfolio in a centralized Twilio dashboard.

IntegrationsTwilio

Automated Twilio Reporting

Item: AgencyAnalytics
Rating: 5
Author: David Sardinha

Improve client reporting with the Twilio reporting tool. Consolidate call and SMS data to identify engagement patterns and support strategic decision-making.

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A screenshot of the Twilio integration on AgencyAnalytics

Bring Twilio data into focus

Transform complex metrics into clear, client-friendly reports that reveal what’s working and where to improve.

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In-Depth Call Analytics

Monitor important metrics like name, duration, answered by, and callback number

SMS Message Data

Compare inbound vs outbound messages and review message statuses

In-App Call Recordings

Measure and quantify call quality by listening to recordings of each call

Increase Client ROI

Gain advanced insight into call and SMS optimization opportunities and watch your client's ROI soar

Informative Call Tracking Analytics

Monitor call and SMS campaign performance with clear and understandable reports focused on the most important data. Track KPIs such as call duration and completed vs failed calls.

Explore the Call Tracking Dashboard

Explore the Call Tracking Dashboard

Metrics Explorer

Explore All Available Twilio Metrics

See all the metrics you can easily add to your client reports and marketing dashboards

Accepted
Busy
Calls
Cancelled
Completed
Date
Delivered
Failed
Fax
Human
In Progress
Inbound
Machine
No Answer
Outbound
Outbound Call
Outbound Dial
Outbound Reply
Queued
Read
Received
Receiving
Ringing
Sending
Sent
Sms
Trunking Originating
Trunking Terminating
Undelivered
Unknown

Build Dashboards & Reports Your Own Way With a Drag and Drop Editor

Accurately Track SMS Messages

Keep an eye on the performance of both inbound and outbound SMS messages and track vital KPIs like status (delivered, received, failed) and date sent. You can even view the SMS content in-app!

Listen to Call Recordings In-App

Easily listen to call recordings right from your dashboard. Simply click on the message you want to hear and press play!

Live, White Labeled Twilio Dashboard

Impress Clients With Their Own Custom Dashboard

Give clients 24/7 access to their own Twilio dashboard. Our live, custom client dashboards lets you give clients access to the data they need when they need it.

Add your own logo and brand colours to your reports for a seamless reporting experience for your clients. Take your reporting to the next level with visually stunning call tracking reports and live client dashboards with your very own branding.

Discover All White Label Features

Bring Twilio call and SMS data into one streamlined platform alongside campaign metrics, ad performance, and CRM insights. With 85+ integrations, AgencyAnalytics makes it easy to centralize communications reporting.

One login. One dashboard. Full visibility.

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Turn fragmented marketing and communication data into visual dashboards your clients can easily understand. From ad results to SMS response trends, deliver insights without BI tools or spreadsheet headaches.

Clear, fast reporting that drives better decisions.

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An example of how to white label marketing agency dashboards and client reports

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No more manual digging. AI summaries surface key Twilio trends—like response rates, message volume, and peak engagement times—instantly. Deliver client-ready updates that highlight what’s working.

Faster insights mean more time for strategy and growth.

Discover AI Reporting Tools

Strengthen client relationships with a secure, branded portal that centralizes Twilio reporting. Clients can track call logs, SMS engagement, and campaign updates—all in real time.

One space for insights, updates, and ongoing collaboration.

Offer Custom Client Portals

Automated Twilio reporting saves your team valuable hours—freeing up time to focus on strategy, client campaigns, and growth. Deliver branded dashboards that highlight call and SMS performance with zero manual work.

Let automation handle the busywork while you drive results.

Create Custom Marketing Dashboards

An example showing how to unlock powerful AI insights for real-time marketing decisions using AgencyAnalytics' AI reporting tools

FAQs About Twilio Reporting for Marketing Agencies

Need transparent communication insights and scalable reporting—without jumping between platforms? These answers explain which Twilio metrics matter, how to automate and brand reports, customize dashboards, and handle reporting for multiple clients.

In a Twilio report, agencies track communication metrics that directly reflect engagement and service quality. Important metrics include Received Calls, Answered Calls, Missed Calls, Call Duration, Failed Calls, Delivered SMS, and Failed SMS. Access to in-app call recordings enhances this analysis by supporting quality assurance.
Yes, agencies automate Twilio reporting using scheduled report delivery, ready-made layouts, and up-to-date data syncs. This streamlines workflows and ensures clients regularly receive clear insights into voice and text performance, with minimal effort.
Agencies white label Twilio reports by applying their logo, brand colors, and custom layouts to both dashboards and report exports. Whether providing live dashboard access or scheduled email reports, every element reinforces the agency’s brand identity.
To create a custom Twilio report, agencies start with a blank canvas or use the Twilio dashboard template as a starting point. From there, it's easy to add widgets for key metrics like Call Duration, Missed Calls, Delivered SMS, and Failed SMS. Teams customize layouts, include call recordings for insight, set goals, and annotate performance to align each report with client objectives.
Agencies report on Twilio metrics across multiple clients by building individual client dashboards and using roll-up or account-level views. Teams monitor essential KPIs while reviewing aggregated performance across their entire portfolio in a centralized Twilio dashboard.