Twilio Dashboard for Voice and Text Campaign Insights
Customizable Twilio Dashboard for Transparent Communication Analytics
A white label Twilio dashboard tracks voice and text performance in real time. Highlight metrics like call duration, failed messages, and delivery rates—all visualized in a branded, intuitive layout tailored to your clients.
No more spreadsheets or manual data pulls. Instead, focus your time on optimizing communication workflows, identifying trends, and improving campaign effectiveness. Provide clients with a clear view of your strategy’s success—no tech expertise required.
AgencyAnalytics allows us to make data-informed decisions quickly. Clients also have access to an all-in-one marketing dashboard to see how each channel performs. This allows us to work together and optimize campaigns to get clients the best ROI.
Ben Spray / Managing Director
Create Professional Twilio Dashboards in Minutes
Start Your Free Trial Today3 Sections To Include in a Twilio Dashboard
Designing an impactful Twilio dashboard starts with choosing the right data points. Let's explore a few key sections to include in your Twilio dashboard.
1. Voice Metrics Overview
Include an overview of your client’s Twilio call data to provide a top-level snapshot of their call campaign performance.
Some key metrics to track include:
Metric | Importance | Use Case Examples |
|---|---|---|
Metric Call Date | Importance Useful | Use Case Examples Helps identify customer engagement trends during crucial campaign dates. |
Metric Received Calls | Importance Useful | Use Case Examples Track the overall volume of inbound calls to gauge customer interest and identify peak call times for staffing needs. |
Metric Completed Calls | Importance Critical | Use Case Examples Measure quality of customer interactions, providing insight into customer service efficiency. |
Metric Failed Calls | Importance Critical | Use Case Examples Identify call routing or connectivity issues to minimize service disruptions and missed opportunities. |
Metric Missed Calls | Importance Useful | Use Case Examples Understand when clients miss engagement opportunities to adjust staffing schedules or refine sales scripts. |
Metric Call Duration | Importance Useful | Use Case Examples Assess customer engagement and the quality of customer conversations. |
Metric Calls by Status (completed vs. missed) | Importance Critical | Use Case Examples Provides a clear picture of how effectively calls are managed to optimize response rates |
Metric Calls by Direction (outbound vs. inbound) | Importance Useful | Use Case Examples Gain insight into the effectiveness of outbound and inbound calls to adjust resources appropriately. |
With all this data organized in one app, your clients gain visibility into how well their voice communications are driving results while you gather the positive feedback or negative feedback needed to fine-tune campaigns.
Spot Trends and Improve Results With Automated Reporting
See Opportunities Faster With Live Data
Start Your 14-Day Free Trial2. SMS Metrics Overview
Provide a snapshot of your client’s text messaging efforts with an SMS metrics overview section.
Including SMS Metrics in your Twilio dashboard reveals your agency's value to client campaigns, offering clear insights into what’s working and where opportunities lie.
Metric | Importance | Use Case Examples |
|---|---|---|
Metric Total Messages | Importance Useful | Use Case Examples Track the messaging volume to assess the scale of campaigns. |
Metric Inbound Messages | Importance Useful | Use Case Examples Identify when customers are reaching out most frequently to optimize staffing and response strategies. |
Metric Outbound Messages | Importance Critical | Use Case Examples Measure the effectiveness of SMS campaigns by analyzing timing, frequency, and content impact on customer responses. |
Metric Delivered Messages | Importance Critical | Use Case Examples Ensure that SMS campaigns reach customers as intended, helping you confirm reliable delivery and identify messaging issues early. |
Metric Failed Messages | Importance Critical | Use Case Examples Detect delivery issues quickly to make adjustments, refine targeting, or improve message content. |
Metric Messages by Status (accepted, failed, delivered, etc.) | Importance Useful | Use Case Examples Uncover patterns in delivery and acceptance, informing tweaks in message timing, format, or content strategy. |
With all this data, your clients get a clear picture of how SMS efforts translate into tangible results. Meanwhile, your agency makes informed, timely decisions to optimize SMS campaigns.
3. Goal Tracking
Including goal tracking in your Twilio dashboard is essential for measuring progress against your client's call and text objectives. Setting clear benchmarks informs you on how campaigns perform and where improvements are needed.
Tracking goals like call conversions or message response rates helps demonstrate ROI to your clients.
See the Twilio Dashboard Template in Action
Use This Template To Create Custom Dashboards in Minutes
View Template DemoCustomizable Dashboards To Meet Client Needs
Tailor your Twilio dashboard even more by adding metrics from other integrations. This way, you cover every aspect of your client’s communication strategy.
The AgencyAnalytics Smart Dashboards feature helps you create custom dashboards in just 11 seconds. Alternatively, use the drag and drop feature to pick and choose the data that matters most. Ask AI and AI Summaries make it easy to extract in-depth, actionable insights in a fraction of the time.
However you prefer to work, the result is a client-ready comprehensive dashboard that ensures nothing gets missed.
AgencyAnalytics, and its ability to culminate data from different platforms and software, is a must-have for all agencies. It makes reporting and communication seamless and ensures transparency. AgencyAnalytics is a major part of how we promote and differentiate ourselves.
Gabriela Paiva / Marketing Manager
Automatically Pull Data From 80+ Marketing Platforms To Create Client Reports in Just a Few Clicks
Start Your 14-Day Free Trial
Custom Twilio Dashboards as Unique as Your Agency
Centralize Client Data for Maximum Impact
Instantly Access All Your Clients’ Twilio Data
Connect, track, and report on all your key marketing metrics effortlessly. Centralize data from 80 platform integrations into one easy-to-navigate dashboard.
No more switching between tools or struggling with messy data silos—see data from CallSource, Facebook, or Google Business Profile in real time.
Streamline the reporting process, impress clients, and make data-driven decisions faster than ever before.
Elevate Your Agency’s Brand
White Label Your Twilio Dashboards
Build trust and reinforce your agency’s brand with fully white labeled dashboards. Tailor each dashboard to reflect your branding, from logos to color schemes, ensuring clients see your name front and center.
This professional touch elevates client communications and gives them a consistent experience, making your agency the go-to source for transparent, data-driven insights that drive results.
Deepen Your Insights
Provide Granular Insights With Custom Metrics
Combine data from 80+ integrations to craft tailored insights that speak directly to your client's unique goals.
This level of customization helps you dig deeper into campaign performance, optimize strategies based on cross-platform data, and provide clients with the most comprehensive, actionable reporting possible—all in one place.
Simplify Client Management
Monitor All of Your Clients at a Glance
Stay on top of all your clients’ campaigns with custom dashboards designed at the agency level. Track essential metrics and data across multiple clients from one easy-to-navigate dashboard.
This centralized view streamlines your workflow, making it easier to assess performance, identify opportunities, and ensure every client’s objectives are met—without jumping between reports.
Exceptional Support When You Need It
Customer Support is Our Top Priority
AgencyAnalytics puts your agency first with reliable, round-the-clock support. Our live chat is available 24/5, with response times averaging under 3 minutes to quickly address your questions.
With a 95%+ satisfaction rate, our team is here to guide you through setting up Twilio dashboards and more, helping you deliver outstanding client results.
You care about your client’s success. We care about yours.
Give Your Agency Time To Grow
Report Smarter. Not Harder.
Save time every month by automatically including the most critical Twilio data and marketing metrics from over 80 other sources in one app.
Pull key metrics from call and messaging performance, Google Analytics, Facebook, and more to give clients a complete view of their communications strategy.
Customize each Twilio dashboard, then quickly clone it to onboard clients faster, freeing up time to grow your agency.
FAQs About Custom Twilio Dashboards
Still have questions about how to create and use custom Twilio Dashboards? Don’t worry, we’ve got you covered.
More
Get Started for Free
Try AgencyAnalytics risk-free for 14 days. No credit card required.
