Twilio Dashboard

What is a Twilio Dashboard?

A white label Twilio dashboard helps marketing agencies present Twilio phone and SMS data to clients in a single, branded platform. Track data like received calls, answered calls, failed calls, delivered messages, call duration, and failed messages efficiently without creating multiple reports.  

Access live data to identify trends and optimize communication strategies, all while demonstrating your agency’s value to clients. Customize your dashboard to your agency’s brand to enhance your agency’s professionalism.  

Why Your Agency Needs a Twilio Analytics Dashboard

Every campaign is unique—your reporting should be, too. Use customizable Twilio analytics dashboards to present the KPIs your clients care about the most. Avoid getting lost in excess data and highlight key metrics like failed calls to identify issues and strategize for improvement. 

Build a dashboard tailored to your client’s needs with easy drag-and-drop functionality. Want to highlight conversions over volume? Done. Need to simplify data for non-tech-savvy clients? Easy. With visual reporting, all your clients have to do is listen—clear, real-time data visualizations tell the whole story, making complex insights easy to understand. 

Your dashboard isn’t just a report; it’s a living reflection of your agency's efforts. Presenting the right data to your clients reinforces your role as their trusted advisor and creative strategist. 

3 Sections To Include in a Twilio Dashboard

Designing an impactful Twilio dashboard starts with choosing the right data points. Let's explore a few key sections to include in your Twilio dashboard. 

1. Voice Metrics Overview 

Include an overview of your client’s Twilio call data to provide a top-level snapshot of their call campaign performance.  

Some key metrics to track include:

With all this data organized in one app, your clients gain visibility into how well their voice communications are driving results while you gather the positive feedback or negative feedback needed to fine-tune campaigns.  

2. SMS Metrics Overview 

Provide a snapshot of your client’s text messaging efforts with an SMS metrics overview section.

Including SMS Metrics in your Twilio dashboard reveals your agency's value to client campaigns, offering clear insights into what’s working and where opportunities lie. 

With all this data, your clients get a clear picture of how SMS efforts translate into tangible results. Meanwhile, your agency makes informed, timely decisions to optimize SMS campaigns. 

3. Goal Tracking 

Including goal tracking in your Twilio dashboard is essential for measuring progress against your client's call and text objectives. Setting clear benchmarks informs you on how campaigns perform and where improvements are needed. 

Tracking goals like call conversions or message response rates helps demonstrate ROI to your clients. 

Customizable Dashboards To Meet Client Needs

Tailor your Twilio dashboard even more by adding metrics from other integrations. This way, you cover every aspect of your client’s communication strategy. 

The AgencyAnalytics Smart Dashboards feature helps you create custom dashboards in just 11 seconds. Alternatively, use the drag and drop feature to pick and choose the data that matters most. Ask AI and AI Summaries make it easy to extract in-depth, actionable insights in a fraction of the time.

However you prefer to work, the result is a client-ready comprehensive dashboard that ensures nothing gets missed. 

AgencyAnalytics, and its ability to culminate data from different platforms and software, is a must-have for all agencies. It makes reporting and communication seamless and ensures transparency. AgencyAnalytics is a major part of how we promote and differentiate ourselves.

Gabriela Paiva / Marketing Manager