Track where your clients show up in AI search.
Learn more about AI Tracker here
Track where your clients show up in AI search.
Learn more about AI Tracker here
Track where your clients show up in AI search.
Learn more about AI Tracker here
Track where your clients show up in AI search.
Learn more about AI Tracker here
IntegrationsCallSource

CallSource Reporting

Save hours each month and delight clients with automated CallSource reports and live dashboards.
A screenshot of the CallSource integration on AgencyAnalytics

Bring CallSource data into focus

Transform complex metrics into clear, client-friendly reports that reveal what's working and where to improve.

Automated CallSource Reports

CallSource reporting done right: Informative, customizable reports that clients will love

Essential CallSource Metrics

Call status, names, city, duration & more. Filter by source, hear recordings & see trends over time

Call Source Attribution

View the source of each call, to show clients how your marketing is generating customers

Built For Agencies

Access time-saving tools, report on all channels, and scale your agency with an all-in-one platform

Integrate All Clients & Digital Marketing Channels

CallSource Reporting For Agencies

Integrate CallSource along with 85 other integrations and tools, for an all-in-one agency reporting solution. AgencyAnalytics helps you create beautiful custom CallSource reports and dashboards, to effortlessly analyze and share data with your clients and your team.

dashboard  call analytics
Metrics Explorer

Explore All Available CallSource Metrics

See all the metrics you can easily add to your client reports and marketing dashboards
    • Abandoned
    • Busy
    • Calls
    • Connected
    • Date
    • Unanswered
    call rail report

    Visualize CallSource Data Your Way

    Actionable CallSource Insights

    Monitor and report on call status, duration, customer details, and more. Filter data by source, and see comparisons across time. Choose from a huge range of customizable widgets. Clients can even listen to call recordings directly within our interface!

    top sources analytics

    Show Your Agency's Value & Improve Client Loyalty

    Credit For Your Marketing Efforts

    Break down calls by source, to show exactly how your agency's work is generating calls to your client's business. Give them the complete picture by adding PPC, rankings, Google Business Profile, or any other data. Our reports give clients a seamless cross-channel overview of all your agency's work.

    A collection of example highlighted call tracking metrics

    Up-To-The-Minute CallSource Data For Staff & Clients

    Live CallSource Dashboards

    Keep your team informed, and impress clients by giving them a personalized CallSource dashboard. Clients can access call data, recordings, and metrics from any other SEO or marketing integration. You have full control over client logins: avoid information overload by choosing the exact metrics they see.

    Integrate SEO, PPC, social, email, local, and ecommerce platforms, along with our own powerful SEO tools. We're built for holistic agency reporting, so you can present cross-channel data in a seamless and intuitive way. You can even create custom widgets with data from any source via Google Sheets!

    Brand our platform as your own: Use your logo, colors, and URL for all reports and dashboards. Tell clients we're your agency's own in-house tool (we can keep a secret!). Image is everything, and our white labeling suite ensures clients remember your name when seeing your achievements.

    Say goodbye to wasted time, manual data exports, and disengaged clients. Level-up with our agency tools, automation, client messaging, templates, and unlimited reports and users. Get your reporting, marketing, and SEO work into a single holistic platform built specifically for online agencies.

    A sample of third-party marketing platform integrations that are on the AgencyAnalytics client reporting software

    Discover the white label reporting tool trusted by 7,000+ marketing agencies.

    How many hours do you spend on each client report? Set up automated CallSource reports in an instant, via an intuitive drag-&-drop interface. Hit the "easy" button for reporting, to save countless staff hours each month. Gain more time, so you can focus on doing great work for more clients.

    Transform fragmented performance data into clear, visual dashboards that make sense at a glance. No spreadsheets. No clunky tools. Just insights your clients can actually use to make informed decisions.

    When the story’s clear, your strategy speaks louder.

    Forget manual call data reviews. AI-powered summaries highlight lead trends, call volume shifts, and conversation quality—so you can uncover what matters, faster.

    More clarity. Less clicking. Greater confidence in every conversation.

    An example of how to schedule automated marketing reports for marketing agency clients

    FAQs About CallSource Reporting for Marketing Agencies

    Calls are the turning point in many campaigns. These FAQs explain how agencies uncover caller intent, automate reporting, tailor insights, and scale performance across clients in a streamlined way.

    • Yes. AgencyAnalytics holds several accounts from the same platform under one client, and each widget points at the account you choose. Handy when a client runs two ad accounts or a few locations. Support varies by integration, and the accounts per integration guide has the list.

    • AgencyAnalytics connects to CallSource with an API username and password. Full steps are in the CallSource connection guide.

    • AgencyAnalytics reports CallSource call analytics, with Calls, Connected, Abandoned and Busy among the fields you can place. Unanswered calls are counted apart from busy ones, so a staffing problem reads differently from a capacity one. The metrics explorer on this page lists more of them.

    • Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that's a roll-up report.

    • Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client's browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it's a one-time setup.

    • Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.

    • Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they'd rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.

    • Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they'd rather hang onto their passwords, set them up as a Client User and they connect everything themselves.

    • Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.

    • Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client's end, so you hear about it before they do.

    • Start from the call tracking report template or the call tracking dashboard template, then add CallSource as a section. Both are built around the channel, so the layout is already in place and you edit the sections you want.