Faryal Khan
OKR vs KPI: What’s the Difference?
Your agency may already use key performance indicators (KPIs) to measure success, but there’s another system called objectives and key results (OKRs). Here’s what you should know.
Parameter vs. Statistic: Examples and Key Differences You Should Know
Ready to enhance your agency’s data analysis skills? Discover the key differences between parameters and statistics with examples every marketing agency needs to know.
How To Support SaaS Clients in Meeting the Rule of 40
Learn how the Rule of 40 helps SaaS companies balance growth and profitability. Discover why it’s useful for making strategic recommendations and helping SaaS clients achieve business longevity.
What You Need to Know About Vanity Metrics
How does your agency differentiate vanity metrics from the ones that produce valuable insights? Here are commonly used vanity metrics and how to decide what’s worth reporting on.
Top 6 Ways to Enhance Marketing Agency Reporting With AI
Discover how to use AI to elevate marketing agency reporting with 6 AI-powered strategies to create compelling reports, impress clients, and streamline workflows.
How To Use an Agency Dashboard for Multi-Client Data Tracking
Discover how an agency dashboard streamlines data monitoring across multiple client campaigns, improving internal operations, trend analysis, and results.
How To Create Top-Notch LinkedIn Advertising Strategies for B2B Clients
Discover effective LinkedIn advertising strategies for B2B clients. Learn about the top ad formats, choosing a bidding strategy, and tips for qualified lead generation.
The Top 13 Agency Management Trends | 2024 Benchmarks Report
Discover marketing agency management insights for 2024, including benchmarks on client reporting processes. Explore feedback from 251 agency leaders, along with comparisons to historical data.
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