Faryal Khan
Salesforce Metrics: Top 12 Analytics & KPIs You Should Track
Salesforce metrics are essential for monitoring campaign effectiveness, revenue projections, and ROI. Here are the top insights to monitor and report to clients.
20 Types of Keywords Every Marketer Should Know
Knowing different keyword types is the first step to creating an effective marketing strategy for your clients. Here are the most common types of keywords every agency should know.
Transform Your Client Reporting With AI Data Analysis
Ready to harness the power of AI in your reports? Learn how AI-powered data analysis will transform your reporting process and give your agency a competitive edge.
OKR vs KPI: What’s the Difference?
Your agency may already use key performance indicators (KPIs) to measure success, but there’s another system called objectives and key results (OKRs). Here’s what you should know.
What Makes a Great Email Marketing Report
While it may seem like a lot of information to analyze and digest, here’s how an email marketing analytics report can help you understand the bigger picture and make data-informed email marketing recommendations for your clients.
Parameter vs. Statistic: Examples and Key Differences You Should Know
Ready to enhance your agency’s data analysis skills? Discover the key differences between parameters and statistics with examples every marketing agency needs to know.
How To Support SaaS Clients in Meeting the Rule of 40
Learn how the Rule of 40 helps SaaS companies balance growth and profitability. Discover why it’s useful for making strategic recommendations and helping SaaS clients achieve business longevity.
What You Need to Know About Vanity Metrics
How does your agency differentiate vanity metrics from the ones that produce valuable insights? Here are commonly used vanity metrics and how to decide what’s worth reporting on.
Get Started for Free
