Blog / Contributor

Jacob Varghese

Chief Sales and Marketing Officer

Jacob is an entrepreneurial and hands-on senior B2B SaaS marketing and sales executive with over 15 years of related experience with startups and scaleups. He builds data-driven centers of excellence in revenue operations that result in consistent growth in revenue (ARR) and customers.

Articles by Jacob Varghese

Agency Advice Opinion

Mar 21, 2024

Why Work-Life Balance Doesn’t Equal Work-Life Success

Shift from a work-life balance to work-life success mindset with key strategies for leaders to foster a culture of flexibility, productivity, and well-being. Uncover how this approach attracts talent and reshapes organizational culture for the better.

Jacob Varghese

Chief Sales and Marketing Officer

Opinion Client Relationships

Feb 9, 2024

How Agencies Are Using the Bowtie Model to Enhance Post-Acquisition Client Retention

Discover how to use the Bowtie model for agencies. Streamline client acquisition, create a retention plan, and maximize recurring revenue potential.

Jacob Varghese

Chief Sales and Marketing Officer

Why Work-Life Balance Doesn’t Equal Work-Life Success

How Agencies Are Using the Bowtie Model to Enhance Post-Acquisition Client Retention

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