15 Most Important PPC Metrics You Should Track To Maximize ROI
Paid search marketers have multiple objectives: drive brand awareness, drive website traffic, and drive sales. However, to achieve these objectives, it’s important to track specific metrics that matter most for your PPC campaign success. Here are key PPC metrics every agency should be tracking.
What is GA4? A Complete Guide To Google Analytics 4
In this guide, we discuss everything that marketers and agency’s need to know about Google Analytics 4, including key features and benefits and how to migrate from Universal Analytics.
How To Create a Google Ads Report That Proves ROI
Learn how to craft effective Google Ads reports that demonstrate your agency’s value and meet client goals. Explore the 8 best practices & key metrics to include.
Why Scaling Agencies Must Pivot From Marketing Tactics to Strategic Client-Side Solutions
Discover how Floww Digital transformed from a local marketing agency to an international powerhouse by shifting focus from basic tactics to strategic client solutions. Learn the steps they took and the challenges they overcame to achieve scalable success.
Best Executive Marketing Dashboard Examples
You need an accessible way to track the effectiveness of all of the key initiatives in real-time without drowning in a sea of spreadsheets. That’s where an effective executive marketing dashboard can help.
How to Create a LinkedIn Analytics Report for Clients
A LinkedIn analytics report provides a detailed overview of a campaign’s performance on LinkedIn. It includes metrics on engagement, reach, and follower growth, offering insights into content effectiveness. Learn the best practices for compiling and presenting LinkedIn data.
5 Lead Nurturing Strategies To Convert More Agency Clients
Is your agency generating lots of leads, but not seeing a high conversion rate? Take a look at these helpful lead nurturing strategies to win more clients.
Use This Operational Efficiency Checklist To Streamline Processes
Achieve operational efficiency at your agency with our checklist. Audit existing processes, test solutions, and avoid common mistakes for smoother scaling.
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