Insights to grow, lead, and
scale your agency
Dec 4, 2024
What is a Good CTR? Is Your Click-Through Rate Good Enough?
Click-through rate is arguably one of the most common metrics for digital marketing ad campaigns. And this is for good reason! Average click-through rate informs you about the number of people clicking on your ads compared to everyone who sees them, usually your target audience.
Dec 4, 2024
What Is the Average CTR by Ad Platform for Marketing Agencies
Unveil the average click-through rates (CTR) across top ad platforms like Google, Facebook, and LinkedIn. Get data-backed insights to benchmark your campaigns and optimize results.
Dec 2, 2024
The Expert Guide To Interactive Content for SEO Clients
Learn how to introduce interactive content to your SEO clients to boost engagement, user experience, and rankings.
Dec 1, 2024
AI in Digital Marketing: The Ultimate Guide for Agencies
Explore the ultimate guide to AI in digital marketing and discover how to leverage AI to automate tasks and enhance client campaigns.
Nov 29, 2024
How to Launch B2B Fractional CMO Services at Your Agency
Learn how your agency can thrive by offering B2B Fractional CMO services. Adam Allen of LeaseMyMarketing shares actionable insights to position your agency as a trusted partner, delivering expert marketing leadership without the expense of a full-time hire.
Nov 28, 2024
How to Rebuild Agency-Client Trust After Setbacks
When client losses hit, Pilot’s founders saw a chance to rebuild. With transparency and trust, they turned a major setback into sustainable growth.
Nov 28, 2024
Forget SMART goals, MASTER Your Agency’s Goal Setting Process
Use MASTER goals (Measurable, Achievable, Specific, Transforming, Evolving, Relevant) as an alternative to SMART goals. This adaptable framework is perfect for fast-paced marketing agencies.
Nov 26, 2024
10+ Constant Contact Analytics to Track
Get tips on tracking key Constant Contact analytics, customizing reports, and using third-party tools to deliver clear, impactful insights.
Nov 25, 2024
How to Fire a Client Nicely (Without Any Nasty Consequences for Your Agency)
Are you frustrated with a particular client? Do you imagine how wonderful life would be without them? Sometimes client relationships go sour. Learn how to fire a client nicely and save your agency.