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Why unread client reports could be hurting your agency (and what to do about it)
Unread reports lead to churn, rework, and missed opportunities. Here’s how to spot disengaged clients early—and get them back on track.
Mar 17, 2026
Dec 5, 2022
From Google Sheets to Automated Reporting Software: What To Expect
Automated reporting software is a must for agencies. This article will assess Google Sheets’ limitations in client reporting and show you how to save your agency time.
Dec 2, 2022
7 Reasons To Add Social Media Approval To Your Workflow
Social media approval is an important part of running effective social media campaigns. We will cover how to build social media approval systems in a scalable way, and why they’re essential to the overall health of your social media campaigns.
Nov 30, 2022
19 Lead Magnet Ideas for Your Digital Marketing Agency
Lead generation is an important part of the marketing process and it can be difficult to get prospects interested in your services. Here are a few lead magnet ideas to help increase inquiries and potential clients who qualify as leads.
Nov 29, 2022
How a Thriving Side Hustle Turned into a Full-Fledged SEO Agency
Since starting Floodlight SEO in 2005, Jens Rhoades has helped hundreds of small and medium businesses covet the top spots on search engines and maintain favorable brand reputations. Read more about how his thriving side hustle turned into a full-fledged SEO agency.
Nov 28, 2022
When & How Often to Email Your List
Many factors to consider when deciding how often to email your list, but it boils down to two things: the type of business you have and the type of people on your list. Preparing beforehand will ensure your marketing strategy remains streamlined, effective, and as time-efficient as possible.
Nov 25, 2022
How To Get More Local Business Reviews & Boost Your Clients’ SEO
Getting customers to leave a review can be tough, but it’s essential for both reputation and SEO. Here are some ways to improve their local SEO with more local business reviews.
Nov 24, 2022
Defining Success at All Stages of the Digital Agency Life Cycle
Knowing which stage you’re at in the agency life cycle will help you to make strategic decisions, future projections, and adjustments where needed. Here’s what you should know and expect.
Nov 23, 2022
A Guide to Google Analytics 4 (GA4) Dimensions
This article covers everything you need to know about GA4 Dimensions. Read on to learn more about what Dimensions are, how they work in your account, and how to implement them correctly.
Nov 16, 2022
Uncovering The Secret to Marketing Agency Longevity & Success
The Marketing Machine TMM has scaled their Raleigh, North Carolina-based agency by developing, activating, and maintaining hundreds of clients over the past 25 years. Today, they are the agency of choice for around 40 different brands, handling local, social media, SEO, and more for their clients.Â
