AgencyAnalytics launches AI search tracking as agencies report losing visibility into where clients get found

As AI search reshapes how people find brands, agencies are losing visibility into where their clients show up. AgencyAnalytics, the data normalization and automated client reporting platform for marketing agencies, today launched AI Tracker, a way to measure and report client visibility across AI engines.

AI Tracker headlines a new suite of AI-focused features, including AgencyAnalytics MCP, which connects live client data to AI tools like ChatGPT and Claude.

The pressure agencies are facing

The launch comes as agencies report mounting pressure on all sides.

In AgencyAnalytics’ 2026 Marketing Agency Benchmarks Report, drawing 494 responses, 64% of agencies cited Google’s AI Overviews as their top concern, 66% reported rising client demand for help showing up in AI-driven search (now the number one new service they’re asked to deliver), and nearly half (48%) said they can’t reliably track the people who discover brands through AI tools.

How AI Tracker measures client visibility in AI search

AI Tracker is built to close that gap. It monitors visibility, position, sentiment, and citations across ChatGPT, Gemini, and other AI platforms, and surfaces the responses behind each result.

AI Tracker runs inside AgencyAnalytics rather than as a standalone tool, so agencies can report on AI search next to the other channels and metrics clients care about.

Agencies are being asked to do a different job than they were a year ago. Clients want to know if they show up in ChatGPT, they want answers the moment they ask, and they expect proof tied to revenue. We work with 7,000 agencies serving 150,000 clients, so we see these shifts early. AI Tracker puts that visibility into our customers’ hands.

Joe Kindness, CEO, AgencyAnalytics

What else is launching alongside AI Tracker

AI Tracker leads a broader set of updates rolling out across AgencyAnalytics:

• AgencyAnalytics MCP: pull live client data into the AI tools agencies already use, like Claude and ChatGPT, with setup in under a minute and no developer required

• Views: describe a report in plain language and get back a single table that blends data from across platforms, with no spreadsheets or technical setup

• Additional updates: AgencyAI, a sidebar assistant that answers questions about any client; automatic refresh for AI Summaries; expanded advanced filtering across Google Analytics, Google Search Console, Google Ads, and Facebook Ads; report commenting; dynamic variables; and a unified KPIs section

Get every feature, free for 14 days

AI Tracker and the updates above are available now to AgencyAnalytics customers.

New agencies can try the full platform free for 14 days, with no credit card required and full access to every feature. Pricing is per client, so it scales with the agency's business.

Impress clients and save hours with custom, automated reporting.

Join 7,000+ agencies that create reports in under 30 minutes per client using AgencyAnalytics. Get started for free. No credit card required.

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