Taking the time to stay up to date with the ever-changing search engine algorithm updates was a challenge for Native Rank.
As search engines like Google kept tweaking their algorithms to deliver more relevant search results, Native Rank realized the SEO strategies that used to work might not be as effective anymore.
The agency was determined to overcome these challenges and remain a relevant and valuable partner to its customers, but the team needed time for continuous learning and experimentation.
Native Rank’s previous reporting process was so time-consuming that the team didn’t have the billable hours or flexibility to come up with unique and customized solutions for clients. In order to become more efficient, team members started looking at where they could reduce time spent on repeatable tasks, such as manual reporting.
Although they originally considered building a custom reporting solution, Dye realized that his team's efforts were better spent focusing on what they do best.
"By using a third-party reporting tool, agencies can save time and resources that would otherwise be spent on maintaining and updating a custom reporting solution," adds Dye. "Third-party reporting tools like AgencyAnalytics often offer more advanced features and functionality than a custom reporting solution, which helps agencies deliver more value to their clients and stay competitive in the marketplace."