AgencyAnalytics is an indispensable tool for our agency, allowing us to deliver better results and more informed strategies to our clients. We highly recommend it to other marketing agencies looking to improve their reporting process and drive better results.
The Client
Native Rank, a Denver, Colorado-based marketing agency, was founded in 2010 by George Avery with just one client. Its data-first approach helps businesses improve their visibility and increase their revenue–propelling Native Rank’s growth over the last 13 years.
Fast forward to today, and its team of over 50 employees works with 500+ clients. Its client mix includes various industries, from small startups to large corporations–locally and around the world–specializing in SEO, PPC, social media, and content marketing services.
We take a data-driven approach to all of our marketing strategies at Native Rank. Transparency and communication are key to a successful partnership, and we make sure our clients are always informed about the progress of their campaigns and have access to the data and insights they need to make informed decisions about their digital marketing strategies.
The Challenge
Taking the time to stay up to date with the ever-changing search engine algorithm updates was a challenge for Native Rank.
As search engines like Google kept tweaking their algorithms to deliver more relevant search results, Native Rank realized the SEO strategies that used to work might not be as effective anymore.
The agency was determined to overcome these challenges and remain a relevant and valuable partner to its customers, but the team needed time for continuous learning and experimentation.
Native Rank’s previous reporting process was so time-consuming that the team didn’t have the billable hours or flexibility to come up with unique and customized solutions for clients. In order to become more efficient, team members started looking at where they could reduce time spent on repeatable tasks, such as manual reporting.
Although they originally considered building a custom reporting solution, Dye realized that his team's efforts were better spent focusing on what they do best.
"By using a third-party reporting tool, agencies can save time and resources that would otherwise be spent on maintaining and updating a custom reporting solution," adds Dye. "Third-party reporting tools like AgencyAnalytics often offer more advanced features and functionality than a custom reporting solution, which helps agencies deliver more value to their clients and stay competitive in the marketplace."
We needed a tool that could save time and resources that were being spent on maintaining and updating manual reports and instead focus on other important aspects of the business, such as client acquisition, campaign management, and strategy development.
The Solution
To keep delivering value to its clients, the Native Rank team recognized the need for a tool that had advanced features and functionality capable of effectively showcasing the results they were generating.
Equally important to the Native Rank team was finding a reporting tool that seamlessly integrated with all major marketing platforms used by their clients. They were looking for a solution that would provide comprehensive and real-time data, empowering them to make data-driven decisions and optimize their clients' campaigns for maximum return on investment.
By leveraging client reporting software, Native Rank’s goal was to deliver comprehensive and visually compelling reports that demonstrated the tangible impact of their agency’s strategies.
Using AgencyAnalytics has helped us deliver better results for our clients while also saving time and resources on reporting and data management.
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