Wagner began noticing many local business owners in her community were frustrated with their digital marketing. They were working with “tech nerds with no people skills,” and there was a huge disconnect between marketing results and value.
When Wagner launched MyMediaMatters, she knew she wanted a reporting platform that would clearly communicate marketing results. It was crucial for her local business clients to easily understand their marketing data and for MyMediaMatters to have the tools to provide a clear plan for how to reach a wider audience online.
The community that MyMediaMatters serves needed support, and Wagner was determined to provide a solution.
MyMediaMatters tested several different reporting platforms, but the experiences were far from seamless. Their previous solutions' complexity and lack of user-friendliness led them to seek a better option.