Reduced Their Reporting Time Down by 60-80%
When Ferocious Media started using AgencyAnalytics, a key part of its success as an agency was being able to show the exact results its clients were getting. The agency was easily able to show key metrics like return on ad spend (ROAS) and which channels were its most profitable.
Given that its campaigns often involved several marketing channels, the agency also found AgencyAnalytics’ 80+ integrations to be tremendously valuable. As the platform is focused on automated reporting for marketing agencies, the Ferocious Media team always knew each API connection was up-to-date, and the team no longer needed multiple engineers to build and manage internal dashboards.
With the agency’s focus on local businesses and AgencyAnalytics’ Yelp Ads integration, Ferocious Media cut its reporting time down by at least 60-80%. Aside from just the time saved, the reports it sends to clients also now look much more clean and professional.
Another important improvement to its reporting is that the data is not only visually appealing, but also easy-to-understand for small, local business owners who don’t necessarily have technical expertise in digital marketing.
Finally, as the agency brings in more and more clients, Kevin is always happy to know its reporting platform scales right alongside its business needs.