Kevin Szypula,
COO of Ferocious Media

The Client

Digital Marketing Agency with a Focus on Local Businesses

Ferocious Media is a full-service digital marketing agency that focuses on B2B marketing, primarily for local businesses. Its services include SEO, PPC, and web design. Given its focus on local marketing, the agency has extensive experience working with Yelp Ads to drive new leads to local businesses.

The Challenge

Efficiently Tracking Data & Attributing Leads

In the early days of building the agency, being able to track and attribute data, such as where phone calls were coming from, was a challenge. This wasn’t unique to the agency as many local businesses struggled with figuring out which online channels were driving their leads. As attribution and tracking solutions evolved, Ferocious Media needed to be able to deliver more than just where leads were coming from—the agency needed to pinpoint exactly how much revenue these online sources were driving for its clients by keyword, campaign, time of day, and much more.

The Solution

Replacing Their Internal Dashboards with AgencyAnalytics

Ferocious Media has been with AgencyAnalytics for more than three years now. At a previous agency, some of its team members had built their own internal dashboards for reporting—although they were only able to track several marketing channels due to the complexity. It became apparent, as they were performing more and more marketing activities for their local business clients, that managing all of their data in their own internal dashboards was simply too complicated and costly.

The Result

Reduced Their Reporting Time Down by 60-80%

When Ferocious Media started using AgencyAnalytics, a key part of its success as an agency was being able to show the exact results its clients were getting. The agency was easily able to show key metrics like return on ad spend (ROAS) and which channels were its most profitable.

Given that its campaigns often involved several marketing channels, the agency also found AgencyAnalytics’ 80+ integrations to be tremendously valuable. As the platform is focused on automated reporting for marketing agencies, the Ferocious Media team always knew each API connection was up-to-date, and the team no longer needed multiple engineers to build and manage internal dashboards.

With the agency’s focus on local businesses and AgencyAnalytics’ Yelp Ads integration, Ferocious Media cut its reporting time down by at least 60-80%. Aside from just the time saved, the reports it sends to clients also now look much more clean and professional.

Another important improvement to its reporting is that the data is not only visually appealing, but also easy-to-understand for small, local business owners who don’t necessarily have technical expertise in digital marketing.

Finally, as the agency brings in more and more clients, Kevin is always happy to know its reporting platform scales right alongside its business needs.

What Made You Choose AgencyAnalytics Over Other Platforms?

Attractive Pricing & Ease of Use

One of the main things that led Ferocious to AgencyAnalytics is the attractive pricing model. They were able to test the platform out with a small number of clients and with our recent pricing update, they would only pay exactly the number of campaigns they use.

Another key part of choosing AgencyAnalytics over others was the ease of use. For some other platforms, they would still require an engineer to get things set up initially. With their volume of clients, this didn’t make sense and they wanted a platform where they could get up and running in minutes rather than days.

Kevin’s final piece of advice to agency owners is to focus on their core competencies. Unless you’re a huge company, it usually doesn’t make sense to build your own reporting platform internally.