London Road Marketing continues to scale their agency while delivering the most value to their local clients. Communicating transparently with monthly reports shows exactly what their clients get for the investment.
Anderson would advise other agencies to customize reports for each client to show them the relevant data and complexity they will understand. Also, use features like comment boxes to interpret the data and translate what the numbers mean.
Finally, he recommends checking out the expansive list of integrations when looking for new tools or platforms for clients. Not only does this inspire potential new channels, but all of these options seamlessly connect to the existing reporting platform.
In all, Anderson believes that one of the biggest contributors to their growth is the ability to prove that they do great work. Their clients appreciate the transparency and consistent communication, so they feel confident they are getting what they’re paying for.