In the early days of their agency, Espresso had manually built their reporting and analytics in-house. This involved going to dozens of data sources, taking screenshots, and building PowerPoint presentations. The founders then went looking for a better solution and tried a number of reporting and analytics platforms, although they kept finding limitations. Specifically, they hadn't found a reporting platform that could pull data from every source they were using. This limitation still left them with quite a bit of manual work each month to fill in the missing data.