Because the team at Investigator Marketing is well-versed in the industry they serve, they spend less time researching their niche and more on finding better tools, resources, and platforms that assist their clients.
It was important for Roel to maintain consistent communication with their clients, but it started becoming difficult as they took on more clients. They initially offered daily and weekly client meetings, and when that became too large of a commitment, they switched to monthly and eventually quarterly meetings.
Their clients had gotten used to receiving in-depth reports. However, it was a very detailed process that took an average of five hours per client to create.
In total, the Investigator Marketing team was spending roughly 350 hours a month preparing their client reports. It was a process that was not scalable at all.