The Semrush alternative for agencies seeking clarity, not SEO data overload

Semrush is a comprehensive SEO software suite built for research, analysis, and execution—covering keyword research, competitor analysis, site audits, and content marketing tools.

AgencyAnalytics is built for SEO performance monitoring and client reporting, helping digital marketing agencies:

• Track keyword rankings and SEO performance over time

• Monitor organic traffic using Google Analytics integration

• Communicate results clearly to clients without manual reporting

While Semrush excels at deep SEO research, AgencyAnalytics focuses on making SEO results easy to monitor, understand, and report at scale.

Not completely—and it’s not intended to be.

Semrush excels at:

• Robust keyword research and keyword suggestions

• Competitor analysis, backlink analytics, and link building opportunities

• Technical SEO audits, site explorer tools, and on-page optimization

AgencyAnalytics complements Semrush by:

• Handling rank tracking and historical performance monitoring

• Connecting SEO results with broader marketing performance

• Turning detailed data into client-ready reports

Many SEO agencies use Semrush for execution and AgencyAnalytics for reporting and ongoing visibility.

AgencyAnalytics provides consistent, long-term SEO performance monitoring without the noise of data-heavy research tools.

The platform:

• Tracks keyword rankings across search engines

• Monitors organic traffic, visibility trends, and ranking data over time

• Keeps historical data accessible for performance comparisons

This allows agencies to evaluate SEO efforts, spot trends, and make informed decisions—without repeatedly running manual analyses.

Yes. AgencyAnalytics integrates directly with Google Analytics and other marketing platforms to provide complete SEO performance visibility (alongside data from the full suite of over 80 marketing data connectors.

The platform:

• Pulls Google Analytics data automatically

• Connects SEO performance with paid search, PPC advertising, and web analytics

• Centralizes reporting so teams don’t need to build reports manually

This creates a single source of truth for SEO performance and marketing results across multiple clients.

Yes. AgencyAnalytics is designed with ease of use in mind, especially for reporting workflows.

Agencies benefit from:

• An intuitive, user-friendly interface

• Pre-built SEO dashboards and custom reports

• A significantly lower learning curve compared to all-in-one SEO platforms

This makes AgencyAnalytics accessible for marketing teams and account managers—not just advanced SEO professionals.

AgencyAnalytics is ideal for:

• SEO and digital marketing agencies focused on client reporting and performance monitoring

• Teams managing multiple client projects who want consistent reporting

• Agencies that already use SEO tools but need clearer communication and scalability

Semrush is often the go-to tool for SEO professionals handling keyword research, competitor research, and technical SEO tasks. AgencyAnalytics becomes the better choice when reporting efficiency and client clarity matter most.

For many agencies, the most effective setup combines Semrush for SEO execution and AgencyAnalytics for reporting and monitoring.

In this workflow:

• Semrush supports keyword research, search volume analysis, competitor research, backlink analysis, and on-page optimization tools

• AgencyAnalytics tracks keyword tracking results, domain authority trends, organic performance, and SEO outcomes over time

This approach works especially well for:

• Agencies managing multiple websites or clients

• Teams that want to research keywords and competitors without exposing complex tools to clients

• Agencies that prefer clear reporting over overwhelming dashboards

Rather than replacing powerful SEO tools like Semrush, SE Ranking, or Ahrefs Webmaster Tools, AgencyAnalytics complements them—ensuring SEO results are clearly measured, monitored, and communicated without added complexity.

AgencyAnalytics is designed to turn SEO data into clear, client-facing insights.

The platform:

• Highlights trends in rankings, organic traffic, and online visibility

• Presents performance in easy-to-understand dashboards and reports

• Helps agencies explain progress without exposing complex SEO tools

Instead of overwhelming clients with keyword databases or research outputs, agencies deliver reliable insights that demonstrate impact and support long-term growth.

Many agencies find that while Semrush offers powerful SEO tools, they end up paying for far more features than they actually use—especially when the goal is reporting and performance monitoring.

Semrush is designed for:

• In-depth keyword research, keyword ideas, and keyword difficulty analysis

• Backlink data, backlink checkers, and link building tools

• Advanced SEO workflows focused on research and execution

AgencyAnalytics takes a different approach:

• Focuses on SEO performance monitoring, not research-heavy workflows

• Includes built-in rank tracking, historical data, and reporting across multiple websites

• Offers affordable pricing designed for agencies—without higher-tier plans tied to feature overload

This means agencies don’t lose value by choosing AgencyAnalytics. Instead, they avoid paying for many SEO tools they don’t need and gain a streamlined reporting platform built specifically for managing multiple clients efficiently. For agencies seeking the best Semrush alternative, this balance of focus and cost-effectiveness is often the deciding factor.

AgencyAnalytics helps agencies monitor and communicate local SEO performance without replacing research-heavy SEO platforms.

Local SEO work is often handled in dedicated SEO tools that focus on:

• Keyword research and competitor analysis

• Keyword data, related keywords, and keyword difficulty

• Technical SEO tasks like identifying broken links and on-page optimization

AgencyAnalytics complements those efforts by:

• Tracking analysis rank tracking for target keywords at the local level

• Showing how search results change over time for specific locations and clients

• Combine the results of local SEO strategies with other local visibility builders such as Google Business Profile and local reviews

• Connecting local SEO performance with traffic, conversions, and visibility for website owners

This allows agencies to clearly demonstrate the impact of local SEO strategy—without rebuilding keyword research, backlink, or competitor workflows inside a reporting tool.

Yes. AgencyAnalytics is built to support agencies as they grow—from small teams supporting local clients to larger agencies managing complex SEO programs.

At each stage, the platform adapts to agency needs:

• Small agencies and SEO beginners benefit from a clear focus on essential SEO tasks like rank tracking, performance trends, and reporting—without the overhead of complex keyword tools or research interfaces.

• Growing agencies gain consistency across multiple clients, with clear visibility into keyword performance, local SEO progress, and SEO results tied to business outcomes.

• Larger agencies use AgencyAnalytics to standardize reporting, monitor performance at scale, and communicate SEO results clearly—while execution teams continue using advanced SEO tools for research and analysis.

By integrating SEO performance with Google Ads and Google Analytics data, AgencyAnalytics supports agencies at every stage—without requiring deep expertise in AI search engines, keyword research tools, or advanced SEO platforms.

Yes to both.

Start with a free trial to explore all the features—no credit card required. If you decide to continue, choose from flexible pricing plans and save more by paying annually.

And if AgencyAnalytics isn’t the right fit, we offer a 30-day money-back guarantee, no questions asked.