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TemplatesCall Tracking Report

Easy Call Tracking Reports for Agencies

Multi-client call and web form reporting made for marketing agencies. Track where your clients’ calls are coming from and what’s making their phones ring so you can improve campaign performance.
A screenshot of a sample call tracking report

Customizable Report Templates That Prove Your Campaigns Deliver Phone Calls

Show your clients the true impact of your marketing efforts with automated call tracking reports that go beyond call volume. From source attribution to lead quality, these ready-to-use templates connect every phone call and form submission to the campaign that drove it. Customize reports with your agency’s branding, and deliver marketing insights your clients can act on.

An illustration of the free call tracking report template for marketing agencies

Regina Sirko

Healthcare Success

WithAgencyAnalyticswe’reabletopullinPPC,social,call,andSEOdataintothesameplatformallowingourclientsasinglesign-ontoviewtheirentiremarketingeffortswithus.

Easily Report on Your Client’s Call Tracking Analytics

Custom Call Tracking Reports as Unique as Your Marketing Agency

Holistic Call Tracking Reports

Integrates with the Most Popular Call Tracking Solutions

Accurate, automated reporting for the most popular call tracking platforms, including WhatConverts, CallRail, Call Tracking Metrics, Avanser, Wildjar, and Twilio. Choose from standalone call tracking reports or include a call tracking section in your cross-channel marketing reports.

Reporting Integration with Popular Call Tracking Apps
Source Tracking for All Calls and Web Form Submissions

Monitor Top Traffic Sources

Stop guessing which marketing campaigns send your clients traffic! Quickly analyze and show clients exactly which sources are referring calls, then leverage that data to increase call volume while decreasing ad spend.

Call tracking metrics example highlighting top sources
Name, Phone Number, and Location

Analyze Contact Details

Show clients who called, when they called, and whether the call resulted in a quote. Review names, phone numbers and locations (city / state / country) for each lead in real-time as calls and form submissions are generated. Never miss following up with a lead again!

A collection of example highlighted call tracking metrics
Identify Missed Calls

Monitor & Manage Staff Performance

Generating calls is only half the battle. It's just as important to ensure calls are actually answered and are handled professionally. Monitor and improve staff performance by tracking answered versus missed calls and reviewing MP3 call recordings.

A call tracking widget example
Automated Call Tracking Reports

Spend Less Time Keeping Clients In-The-Know

Schedule your clients’ call tracking reports to send daily, weekly, bi-weekly or monthly. Automate the entire process so your clients stay informed and your agency can spend more time doing great work.

Stylized graphic of automated reporting
Your Logo, Your Colors, Your URL

White Label Call Tracking Reports

Take your brand positioning to another level with white labeled reports. Custom crafted by top UX designers, your clients will love the clean look and feel. Include your logo, your colors, and your website. Clients will think you designed them in-house!

A graphic showing white label options
Integrates With 80+ Marketing Platforms

All Your Data In One Place

Call tracking and web form reporting are important parts of your marketing toolkit—but they aren’t the entire toolkit. Connect data from more than 80 channels into AgencyAnalytics’ powerful reporting platform for a holistic view of your clients’ marketing performance. Create custom dashboards and reports that show clients the entire story and the full value your agency brings to the table.

Social Media Marketing Reporting Integrations

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What’s Included in the Customizable Call Tracking Report Template

Create a polished first impression with a professionally designed cover page that includes your agency’s logo, colors, and contact details. Reinforce your brand and show clients they’re in expert hands.

An example of the customizable call tracking report cover page

Build custom call tracking reports that deliver results

Save time and impress clients with a powerful, results-driven report template. Access the free call tracking report template today!

Illustration of a user at a marketing agency trying the client reporting features from AgencyAnalytics

Help clients understand what happens after the phone rings. Track how many calls were answered or missed, and provide actionable support insights to improve staff performance and service outcomes.

A screenshot of Answered vs Missed call metrics in AgencyAnalytics

FAQs About Custom Call Tracking Report Templates

Still have questions about call tracking report templates and reporting best practices? Don’t worry, we’ve got you covered!

A call tracking report template is a prebuilt reporting framework designed to showcase call and web form data from your clients’ marketing campaigns. It helps your agency quickly surface insights like call volume, lead sources, and campaign performance—all in a professional, client-facing format.

A great call tracking report is visually clean, easy to understand, and highlights the metrics that matter most—like answered vs. missed calls, call attribution, and top-performing campaigns. It should give your clients confidence that their marketing dollars are driving real, qualified leads.

A call tracking report should include total call volume, call sources, conversion data, campaign performance, and contact-level details like name, number, and location. It should also track outcomes like form submissions, quotes, or booked appointments to show real business impact.

Yes. The template fully supports cross-channel reporting, including data from Google Ads, Facebook Ads, SEO campaigns, and more. Your agency can integrate 80+ marketing platforms and combine all insights into one seamless report.

Once your integrations are set up, just schedule reports to go out daily, weekly, or monthly. The platform automatically pulls in fresh call data from tools like CallRail, WhatConverts, and Twilio—saving hours of manual work every month.

Absolutely. Use the drag-and-drop editor to tailor sections for each client. Choose which metrics to include, apply filters, adjust branding, and add custom commentary. Your reports stay consistent, on-brand, and perfectly aligned with each client’s goals.

Joshua George Founder Click Slice Headshot

Joshua George, Founder

ClickSlice

Winningbacktimeallowstheteamtofocuslessondoingadmintasks,andfocusonclientcampaigns.Savingthistimehasbeenmassiveforus,asnooneiswastingallthosehoursonreportinganymore.

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