Local SEO Dashboard for Visibility Tracking and Client Reporting

In addition to tracking visibility, it's essential to understand how views convert into actions. By monitoring phone calls received from Google Business Profile, you’ll know exactly how many potential customers reach out after seeing your client’s listing.

This lead generation metric reflects the effectiveness of your client’s local SEO strategy and helps gauge overall user engagement.

When calls are high, it means that your client’s listing is converting visibility into real-world inquiries. It shows heightened interest, which may increase foot traffic to their physical business location.

Low call numbers, however, suggest the need for improvements, like updating contact details or adding more compelling calls-to-action.

Reviews track customer feedback on various platforms (like Google or Yelp), providing valuable insights into satisfaction and trust. These reviews directly impact local SEO keyword rankings and may significantly influence your client’s business reputation.

Provide direct links to your client's website and social media pages, making it easy for customers to share their experiences. Engaging with reviews–both positive and negative–shows responsiveness on your client’s part and builds trust.

New links are external websites linking to your client’s site, which boosts domain authority and enhances search performance. This metric allows agencies to refine local SEO strategies, consistently acquire authoritative links, and improve overall rankings.

A high number of new links shows that your client’s business is gaining credibility, which can positively impact local search rankings and visibility. If this number is low, it may indicate the need for stronger outreach efforts (e.g., partnering with local businesses for joint promotions).

Citations refer to online mentions of a local business across various websites, directories, or platforms. Monitoring this insight helps agencies track both the number and quality of mentions, ensuring the client maintains a strong online presence.

A high number of local citations reflects a well-established online presence, which often boosts visibility on search engine results pages. Conversely, low citation numbers may harm local SEO performance, indicating a need for better directory management and data consistency.

After creating local SEO campaigns, it’s time to track the results. No need to toggle between platforms or create complex spreadsheets–use the goal-tracking feature in AgencyAnalytics instead. Through visual progress tracking, you’ll have real-time local SEO insights right at your fingertips. At a glance, clients will know whether they’re on track to meet their targets, which gives them enough advance notice to plan ahead.

Whether it’s acquiring a specific number of customer reviews or meeting a quarterly lead gen goal, use this feature to ensure things are progressing as they should.

Setting KPIs means aligning your agency’s efforts with client expectations. For best results, focus on clear, relevant metrics that drive results and maintain transparency. Here are a few best practices to consider:

• Develop goals that are tied to business outcomes (not just vanity metrics).

• Ensure KPIs are measurable with reliable data sources.

• Regularly review and adjust goals based on campaign performance.