Google Business Profile Dashboard for Local SEO Success
Custom Google Business Profile Dashboards as Unique as Your Agency
Customizable Google Business Profile Dashboard Built for Agencies
Track the data that drives local success—profile views, search queries, customer actions, and reviews—all in one intuitive dashboard. Customize widgets, white label dashboards, and highlight key KPIs that show clients how your strategies drive local search success.
Provide clients with a live, up-to-date view of their Google Business Profile performance while streamlining internal analysis. This live dashboard enhances transparency, reduces time spent on manual tracking, and reinforces your agency’s role in helping clients grow locally.
Easily Report on All Your Client’s Google Business Profile Data
Custom Google Business Profile Dashboards as Unique as Your Agency
Seamless Integration
Instantly Access All Your Clients’ Google Business Profile Data
Effortlessly pull all your clients’ Google Business Profile data from over 85+ marketing platforms, including Google Search Console, Google Ads, Facebook, and more into one report. Streamline data collection to provide a comprehensive overview of campaign performance. With all data points in a single view, you save time, reduce errors, and focus on creating winning strategies that drive client success.
Customize With Confidence
White Label Your Google Business Profile Dashboards
Easily white label your Google Business Profile dashboards to reflect your agency’s unique branding. Present data with your logo and colors to create a seamless, professional look for clients. Personalizing dashboards enhances your agency’s image, builds stronger client relationships, and showcases your commitment to delivering tailored, high-quality reporting.
Tailor Your Insights
Provide Granular Insights With Custom Metrics
Elevate your reporting with custom metrics that combine data points from 85+ integrations. Blend various data sources into unique metrics tailored to each client’s needs. By providing the most detailed and relevant insights, you gain a better understanding of client performance, optimize campaigns more effectively, and showcase your agency’s ability to deliver truly personalized and impactful results.
Streamline Your Reporting
Monitor All of Your Clients at a Glance
Build custom dashboards that consolidate crucial metrics and data for all your clients in one place. Monitor and compare performance across multiple accounts, save time, and simplify client management. By having a comprehensive view of all client metrics, you’ll quickly identify trends, optimize strategies, and demonstrate the value of your services with clear, impactful reporting.
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Customer Support is Our Top Priority
AgencyAnalytics prioritizes your agency’s needs with 24/5 live chat support. Our team is ready to assist you, with response times under 3 minutes, ensuring your questions are answered quickly. With a satisfaction rate consistently above 95%, our support team excels in helping you create Google Business Profile dashboards and more, ensuring your agency delivers outstanding services to your clients.
You care about your client’s success. We care about yours.
Give Your Agency Time To Grow
Streamline Reporting and Focus On What Matters
Save time every month by automatically including the most critical Google Business Profile data and metrics from over 85 other sources in one platform.
Pull in key metrics from Google Analytics, Facebook, Google Maps, and more to give clients a complete picture of their local search success.
Customize each Google Business Profile dashboard and quickly clone them to speed up client onboarding. Use the time saved on reporting and data visualization to grow your agency.
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14 Sections To Include in a Google Business Profile Dashboard
In a Google Business Profile (formerly Google My Business) dashboard, platform & device data shows where your client’s business listing is viewed—on mobile or desktop—and through which Google products like Google Maps. This insight gives clients a clear picture of how potential customers interact with their business information across different platforms.
Platform & device data reveals how and where customers engage with clients’ business listings, making it easier to optimize campaigns. For example, if you see a lot of mobile searches or direction requests on Google Maps, you know where to focus to attract more customers. With this information, you present a clear, concise snapshot of performance data, showing how you excel in managing business locations across Google products.
In a Google Business Profile dashboard, the Desktop vs. Mobile data shows how a client’s business listing is viewed on different devices. After all, depending on the mobile-friendliness of a client’s website, the same user could have a completely different experience on different devices. This insight reveals whether potential customers find the business on their phones or desktop computers.
This data shows where customers engage with your clients’ business listings, helping you optimize campaigns for better results. If mobile searches are high, you know where to focus to attract more customers.
Search vs. maps data within your Google Business Profile dashboard shows how customers find your client’s business through Google Search or Google Maps. This insight gives a clear view of how people interact with the business.
Search vs. maps data pinpoints where customers engage with your clients’ listings, helping you fine-tune campaigns. For example, if Google Maps shows a lot of direction requests, you know to focus efforts there to draw in more customers.
Business Profile impressions data shows how often a client’s business listing appears in search results or Google Maps. This metric is key to understanding how visible the business is to potential customers.
Business Profile impressions offer valuable insights into a client’s visibility. High impressions on a Google business page means that more potential customers see the business listing, but if these search views don’t lead to customer interactions like website visits, phone calls, or direction requests, there’s room for improvement. The listing may need to be optimized, and descriptions, photos, and business information may need to be refined to make it more engaging.
To complement impressions, Business Profile interactions data tracks how potential customers interact with a client’s business listing to demonstrate customer engagement.
High interaction rates mean the business listing is attracting and engaging viewers. If interactions are low despite high impressions, it indicates a need for optimization. Improving descriptions, updating photos, or ensuring accurate business information will make the listing more appealing. By analyzing the data, agencies will adjust strategies to boost engagement, turn views into actions, and drive more customers to the business.
The average rating metric shows the overall rating of a client’s business based on customer reviews as well as the total number of reviews the business received. This gives a quick snapshot of the business’s reputation and customer satisfaction, and can impact how the business appears online.
Average rating is a key indicator of how well customers perceive a client’s business. A high average rating attracts more potential customers, while a low rating will turn them away. Improving the average rating might involve responding to reviews, resolving complaints, and encouraging happy customers to leave positive feedback to ensure a client’s business maintains a strong, positive online presence.
A higher number of 5-star reviews typically indicates a strong customer base and active engagement, positively influencing potential customers. Monitoring this metric helps agencies understand how well their strategies are working to encourage customer feedback and identify opportunities to boost customer interaction and enhance the business’s online presence.
The calls metric shows the total number of phone calls made by customers directly from a client’s business listing, providing insight into how effectively the listing converts views into direct customer interactions.
A high number of calls indicates that potential customers are finding the business and are motivated to reach out. Regularly reviewing this metric ensures that the business listing remains an effective tool for converting interest into customer actions.
Build automated Google Business Profile dashboards that deliver results
Save time and impress clients with a powerful, results-driven dashboard template. Access the free Google Business Profile dashboard template today!
The directions metric shows the total number of requests for directions to a client’s business location. This data highlights how many potential customers plan to visit the business in person.
This metric helps agencies gauge the effectiveness of their efforts in driving foot traffic, as it shows that the user viewed detailed directions to a physical location. By analyzing direction request data, agencies identify patterns and optimize listings to attract more in-person visitors.
The Website Clicks metric tracks how often potential customers click through to a client’s website link from their business listing. This data provides insight into online interest and engagement.
This metric helps agencies measure the success of their efforts to drive web traffic. By examining website click data, agencies spot trends and adjust their strategies to boost online visits.
The messages metric tracks the total number of messages sent to a client’s business through their Google Business Profile during a given time period.
This metric helps agencies evaluate their strategies’ effectiveness in encouraging direct interaction by target users. By reviewing message data, agencies identify common customer concerns and refine responses or provide additional information in the business listing to address these issues.
The bookings metric shows the total number of appointments or reservations made through the business listing. This data highlights how effectively businesses convert interest into scheduled visits or services.
Just as messages reveal direct customer engagement, bookings provide insight into how well a business converts interest into tangible actions. High booking numbers indicate strong customer interest and effective conversion strategies. This metric helps agencies refine their strategies to boost bookings, ensuring clients see real value in their services. Start tracking bookings on the dashboard to demonstrate how well your strategies drive customer actions within a given period.
The food orders metric tracks the number of orders placed through the business listing. Like messages and bookings, food orders offer key insights into customer engagement for food services clients.
Tracking food orders is essential for marketing agencies to see how well their strategies work. By analyzing this data, agencies tweak their approaches to drive more orders, showing value to restaurant and food service business clients.
Posts tracks the performance of content or related resources shared through the business listing. This includes updates, promotions, events, and other relevant content that engages customers.
Just like reviews and food orders, posts offer critical insights into customer engagement. High engagement on posts indicates that the content resonates well with the audience, driving more interaction. The data is vital to understand what types of content work best. Regularly monitoring post engagement ensures that the business listing remains dynamic and relevant, showcasing the agency’s ability to manage and optimize content effectively.
Incorporating goal tracking into a Google Business Profile dashboard is a game-changer for showing progress toward client objectives. It displays how local searches, customer interactions, and business engagement align with targets, allowing agencies to spotlight their impact, tweak strategies on the fly, and ensure their efforts hit the mark.
Setting effective KPI goals helps agencies demonstrate value and drive client success. Here are three best practices:
Align With Client Objectives: Ensure KPIs reflect the client’s overall business goals.
Be Specific and Measurable: Clearly define success and how it will be measured.
Regularly Review and Adjust: Continuously monitor progress and make necessary adjustments to stay on track.
FAQs About Custom Google Business Profile Dashboards
Still have questions about how to create and use custom Google Business Profile Dashboards? Don’t worry, we’ve got you covered.
An AgencyAnalytics dashboard is the view your client opens whenever they want the current picture, and a report is the version that goes out, fixed to a period and scheduled. Any dashboard can be added to a report as a section, so you’re never building the thing twice. The Google Business Profile report template covers the same data in the scheduled format.
An AgencyAnalytics dashboard opens on the most recent data the connected account has released, and Google Business Profile releases its data on a 48 to 72 hour delay. You set the date range and the comparison period. Leave a few days after month end before you pull the report.
The template comes with an AgencyAnalytics subscription. There’s one plan at $25 per client a month and it covers every feature. The 14-day free trial requires no credit card, so build the template and see it working before you pay anything.
AgencyAnalytics connects to Google Business Profile with Owner or Manager on the pages you want to report on. It brings 18 months of history with it, so the first report isn’t starting from scratch. Full steps are in the Google Business Profile connection guide.
Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that’s a roll-up report.
Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client’s browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it’s a one-time setup.
Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.
Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they’d rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.
Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they’d rather hang onto their passwords, set them up as a Client User and they connect everything themselves.
Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.
Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client’s end, so you hear about it before they do.
