
Michael is a Vancouver-based writer with over a decades’ experience in digital marketing. He specializes in distilling complex topics into relatable and engaging content.
Articles by Michael Okada
Discover winning B2B online marketing strategies and top campaigns. This guide has key takeaways your clients need for their next B2B marketing plan.
Discover how to maximize productivity and reduce stress in your agency with our top deadline management tips. Empower your team and exceed client expectations with proven strategies for successful project completion.
Maximize the impact of your agency’s SEO efforts with our comprehensive SEO ROI calculator. Understand key metrics, track organic revenue, and optimize your campaigns for success. Explore strategies for improving ROI and driving sustainable growth.
Enhance your Google Analytics 4 reporting capabilities with Custom Metrics. Measure specific user actions and behaviors that matter to your business, and gain a deeper understanding of your audience’s engagement levels.
Google is phasing out GBP Insights for a new analytics platform called Performance Metrics. We’ll explore the implications for your agency and explain the best ways for marketers to incorporate GBP Performance Metrics into their digital marketing strategy.
Data dashboards are a critical tool in any agency’s arsenal. Not only do data dashboards help you make sense of all the data, but they do so in a way that’s clear and easy for your clients to understand while highlighting the most important numbers to their business.
With the mandatory transition from universal analytics (UA) to Google Analytics 4 (GA4), there are a lot of similarities and differences. Here we’ll help provide what’s new, what’s changed, and what stayed the same.
This article covers everything you need to know about GA4 Dimensions. Read on to learn more about what Dimensions are, how they work in your account, and how to implement them correctly.
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