
Michael Okada
Contributor
Michael is a Vancouver-based writer with over a decades’ experience in digital marketing. He specializes in distilling complex topics into relatable and engaging content.
Articles by Michael Okada

How To Prove Your Agency’s SEO ROI
Maximize the impact of your agency’s SEO efforts with our comprehensive SEO ROI calculator. Understand key metrics, track organic revenue, and optimize your campaigns for success. Explore strategies for improving ROI and driving sustainable growth.


An Agency Guide To Creating Custom GA4 Metrics
Enhance your Google Analytics 4 reporting capabilities with Custom Metrics. Measure specific user actions and behaviors that matter to your business, and gain a deeper understanding of your audience’s engagement levels.


URL Builder for GA4: The Newest Version of UTM Tracking Codes
Are you trying to get the most out of Google Analytics 4 and looking for an efficient way to track your client’s website traffic? We will provide an overview of what a URL Builder is and how it can help you with your tracking needs.


16 Oscar-Worthy Lines That Will Ignite Your Agency’s Growth
If you need some inspiration to drive your agency’s growth, look no further than some of these classic lines from Academy Award-winning movies. We’ll take a look at 16 Oscar-worthy lines that will ignite your agency’s growth, spark creativity, and push your team to achieve greatness.


From GBP Insights to Business Profile Performance Metrics: What’s New?
Google is phasing out GBP Insights for a new analytics platform called Performance Metrics. We’ll explore the implications for your agency and explain the best ways for marketers to incorporate GBP Performance Metrics into their digital marketing strategy.


Pros & Cons of the Best Keyword Rank Tracker Tools
This article will explore the benefits and drawbacks of SEO rank trackers so that you can decide whether it’s right for your business as well as which one is the best option for you & your clients.


What To Include in a Data Dashboard
Data dashboards are a critical tool in any agency’s arsenal. Not only do data dashboards help you make sense of all the data, but they do so in a way that’s clear and easy for your clients to understand while highlighting the most important numbers to their business.


Google Analytics 4 vs. Universal Analytics: What’s New
With the mandatory transition from universal analytics (UA) to Google Analytics 4 (GA4), there are a lot of similarities and differences. Here we’ll help provide what’s new, what’s changed, and what stayed the same.

Get Started for Free
