Michael is a Vancouver-based writer with over a decades’ experience in digital marketing. He specializes in distilling complex topics into relatable and engaging content.
Articles by Michael Okada
Performance Max is a goal-based campaign type that lets performance advertisers access their Google Ads inventory from a single campaign. Market products or services by creating one easy-to-manage campaign.
Attract top talent, build a strong workforce, and stay ahead in the competitive hiring landscape with these recruitment marketing tips for agencies.
This guide to creating a change management process for your agency will help you improve management processes and enhance adaptivity.
Discover winning B2B online marketing strategies and top campaigns. This guide has key takeaways your clients need for their next B2B marketing plan.
Are you an agency owner looking for ways to help your employees develop and reach their full potential? We’ll discuss some of the coaching skills to use in your agency.
Discover how to maximize productivity and reduce stress in your agency with our top deadline management tips. Empower your team and exceed client expectations with proven strategies for successful project completion.
Maximize the impact of your agency’s SEO efforts with our comprehensive SEO ROI calculator. Understand key metrics, track organic revenue, and optimize your campaigns for success. Explore strategies for improving ROI and driving sustainable growth.
Enhance your Google Analytics 4 reporting capabilities with Custom Metrics. Measure specific user actions and behaviors that matter to your business, and gain a deeper understanding of your audience’s engagement levels.