Michael Okada
Contributor
Google Analytics 4 vs. Universal Analytics: What’s New
With the mandatory transition from universal analytics (UA) to Google Analytics 4 (GA4), there are a lot of similarities and differences. Here we’ll help provide what’s new, what’s changed, and what stayed the same.
A Guide To Configuring GA4 Audiences
Google Analytics 4 (GA4) is the latest version of Google Analytics, and it’s packed with new features and capabilities. One of the most powerful features of GA4 is audiences.
15 Most Important PPC Metrics You Should Track To Maximize ROI
Paid search marketers have multiple objectives: drive brand awareness, drive website traffic, and drive sales. However, to achieve these objectives, it’s important to track specific metrics that matter most for your PPC campaign success. Here are key PPC metrics every agency should be tracking.
How to Track Bounce Rate in Google Analytics 4 (GA4)
Where can you find bounce rate in Google Analytics 4? Has it been replaced? What are the new metrics to track bounce rates with GA4 versus universal analytics?
An Agency Guide to Google Analytics 4 (GA4) Dimensions
This article covers everything you need to know about GA4 Dimensions. Read on to learn more about what Dimensions are, how they work in your account, and how to implement them correctly.
How To Create Your Snapchat Ads Dashboard in AgencyAnalytics
Brands that can connect with their audience and build loyalty are the ones that thrive. Snapchat has become an effective way for brands to reach a younger demographic, which is why it’s important for your agency to know what Snapchat metrics to track in order to measure performance.
11 Google Analytics 4 (GA4) Metrics To Track
Google Analytics 4 is a powerful tool to measure user activity on your client’s website and optimize user engagement. With so many metrics and dimensions, it can be overwhelming. In this post, you will get a list of the most important Google Analytics 4 metrics to track for your agency.
How To Use Customer Lifetime Value (CLV) To Set Acquisition Goals
Including the retention value of a customer in acquisition targets can make a huge difference in the acceptable cost per acquisition, which can open up the doors to new revenue opportunities.
