
Michael is a Vancouver-based writer with over a decades’ experience in digital marketing. He specializes in distilling complex topics into relatable and engaging content.
Articles by Michael Okada
Where can you find bounce rate in Google Analytics 4? Has it been replaced? What are the new metrics to track bounce rates with GA4 versus universal analytics?
Google Analytics 4 is a powerful tool to measure user activity on your client’s website and optimize user engagement. With so many metrics and dimensions, it can be overwhelming. In this post, you will get a list of the most important Google Analytics 4 metrics to track for your agency.
Google Local Services Ads (aka GLSA or simply LSA) are all about putting customers in touch with local businesses. Google touts Local Services Ads as a better way for businesses to generate relevant, high-quality leads with more conversions than your typical pay-per-click (PPC) ad campaign.
If you need some inspiration to drive your agency’s growth, look no further than some of these classic lines from Academy Award-winning movies. We’ll take a look at 16 Oscar-worthy lines that will ignite your agency’s growth, spark creativity, and push your team to achieve greatness.
Brands that can connect with their audience and build loyalty are the ones that thrive. Snapchat has become an effective way for brands to reach a younger demographic, which is why it’s important for your agency to know what Snapchat metrics to track in order to measure performance.
Google Analytics 4 (GA4) is the latest version of Google Analytics, and it’s packed with new features and capabilities. One of the most powerful features of GA4 is audiences.
Attract top talent, build a strong workforce, and stay ahead in the competitive hiring landscape with these recruitment marketing tips for agencies.
This guide to creating a change management process for your agency will help you improve management processes and enhance adaptivity.
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