Michael Okada
How to Track Bounce Rate in Google Analytics 4 (GA4)
Where can you find bounce rate in Google Analytics 4? Has it been replaced? What are the new metrics to track bounce rates with GA4 versus universal analytics?
15 Google Analytics 4 (GA4) Metrics To Track
Google Analytics 4 is a powerful tool to measure user activity on your client’s website and optimize user engagement. With so many metrics and dimensions, it can be overwhelming. In this post, you will get a list of the most important Google Analytics 4 metrics to track for your agency.
10 Critical Google Local Services Ads Metrics
Google Local Services Ads (aka GLSA or simply LSA) are all about putting customers in touch with local businesses. Google touts Local Services Ads as a better way for businesses to generate relevant, high-quality leads with more conversions than your typical pay-per-click (PPC) ad campaign.
Snapchat Analytics: Top Snapchat Metrics To Track for Clients
Brands that can connect with their audience and build loyalty are the ones that thrive. Snapchat has become an effective way for brands to reach a younger demographic, which is why it’s important for your agency to know what Snapchat metrics to track in order to measure performance.
A Guide To Configuring GA4 Audiences
Google Analytics 4 (GA4) is the latest version of Google Analytics, and it’s packed with new features and capabilities. One of the most powerful features of GA4 is audiences.
10 Recruitment Marketing Tips for Attracting the Best Agency Talent
Attract top talent, build a strong workforce, and stay ahead in the competitive hiring landscape with these recruitment marketing tips for agencies.
How To Streamline Your Agency’s Change Management Process in These Changing Times
This guide to creating a change management process for your agency will help you improve management processes and enhance adaptivity.
The Expert Guide To Winning B2B Marketing Strategies
Discover winning B2B online marketing strategies and top campaigns. This guide has key takeaways your clients need for their next B2B marketing plan.