Michael Okada
Contributor
How To Create Your Snapchat Ads Dashboard in AgencyAnalytics
Brands that can connect with their audience and build loyalty are the ones that thrive. Snapchat has become an effective way for brands to reach a younger demographic, which is why it’s important for your agency to know what Snapchat metrics to track in order to measure performance.
11 Google Analytics 4 (GA4) Metrics To Track
Google Analytics 4 is a powerful tool to measure user activity on your client’s website and optimize user engagement. With so many metrics and dimensions, it can be overwhelming. In this post, you will get a list of the most important Google Analytics 4 metrics to track for your agency.
How To Use Customer Lifetime Value (CLV) To Set Acquisition Goals
Including the retention value of a customer in acquisition targets can make a huge difference in the acceptable cost per acquisition, which can open up the doors to new revenue opportunities.
The Benefits of a Data Pipeline for Client Reporting
If you’re like most agencies, you rely on client reports to track your progress and measure your success. But what if there was a way to automate the process of creating these reports so that you could spend less time on data extraction and transformation and more time acting on the results?
7 Tips to Scale Your Dental Marketing Agency
Wondering how to scale your dental marketing agency? Find out why growing at scale can be challenging and tips on how to make your growth goals a reality.
10 Critical Metrics for Google Local Services Ads
Google Local Services Ads (aka GLSA or simply LSA) are all about putting customers in touch with local businesses. Google touts Local Services Ads as a better way for businesses to generate relevant, high-quality leads with more conversions than your typical pay-per-click (PPC) ad campaign.
A Guide to Google Performance Max Campaigns
Performance Max is a new goal-based campaign type that lets performance advertisers access their Google Ads inventory from a single campaign. Google’s Performance Max campaigns let you market your products or services by creating one easy-to-manage campaign. Here’s a full guide.
The Pros & Cons of SEO Rank Trackers: A Guide for Agencies
This article will explore the benefits and drawbacks of SEO rank trackers so that you can decide whether it’s right for your business as well as which one is the best option for you & your clients.
