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Michael Okada
Michael is a Vancouver-based writer with over a decades’ experience in digital marketing. He specializes in distilling complex topics into relatable and engaging content.
Articles by Michael Okada
![10 Recruitment Marketing Tips for Attracting the Best Agency Talent image showing recruitment marketing tips for agencies on a screen with a lead magnet](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fdfcvkz6j859j%2F6J69CjuCv4TOH5huFikZOP%2Fd1f6bcea833e6155753d941c4415a227%2FRecruitment-Marketing-Tips-for-Agencies__1_.png&w=1920&q=75)
10 Recruitment Marketing Tips for Attracting the Best Agency Talent
Attract top talent, build a strong workforce, and stay ahead in the competitive hiring landscape with these recruitment marketing tips for agencies.
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![How To Streamline Your Agency’s Change Management Process in These Changing Times Image of a laptop showing a change management process in a loop diagram](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fdfcvkz6j859j%2F3qGgaLbGlFDiMOhNaZ9lVk%2F03beb28d3a1f2b196b68c85eb7dee0ee%2FHow-to-Create-a-Formal-Change-Management-Process-2.png&w=1920&q=75)
How To Streamline Your Agency’s Change Management Process in These Changing Times
This guide to creating a change management process for your agency will help you improve management processes and enhance adaptivity.
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![The Expert Guide To Winning B2B Marketing Strategies The Agency Guide to a Winning B2B Marketing Strategy blog hero image](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fdfcvkz6j859j%2F1yJhOYFxtrBukLWeA6YbkD%2Fec9d1d838b3173eebe70aa8498876eb1%2FThe_Agency_Guide_To_Winning_B2B_Marketing_Strategies_-_Hero_Image_Update-01.png&w=1920&q=75)
The Expert Guide To Winning B2B Marketing Strategies
Discover winning B2B online marketing strategies and top campaigns. This guide has key takeaways your clients need for their next B2B marketing plan.
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![9 Coaching Skills to Boost Your Digital Agency’s Success image of an agency owner coaching an employee up to a winning trophy on a pedestal](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fdfcvkz6j859j%2F718K5QesgbfkKeXf69uDK8%2F56af6e5f612620f64056ed9bbdba8433%2FTop_X_Coaching_Skills_You_Can_Put_To_Use_In_Your_Agency_-_Hero_Image-01.png&w=1920&q=75)
9 Coaching Skills to Boost Your Digital Agency’s Success
Are you an agency owner looking for ways to help your employees develop and reach their full potential? We’ll discuss some of the coaching skills to use in your agency.
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![Top Deadline Management Tips for Agencies To Beat the Clock image representing deadline management for an agency with tasks and an old-school clock](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fdfcvkz6j859j%2F2RfekP0uX9YX99nhOo3lRG%2F207b4dc50618c9ae245f5e74ca5d428d%2FDeadline_Management_Tips_To_Reduce_Agency_Stress_-_Hero_Image-01.png&w=1920&q=75)
Top Deadline Management Tips for Agencies To Beat the Clock
Discover how to maximize productivity and reduce stress in your agency with our top deadline management tips. Empower your team and exceed client expectations with proven strategies for successful project completion.
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![Experts Weigh In On How To Prove SEO ROI Image of an agency owner proving their SEO ROI with a marketing dashboard](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fdfcvkz6j859j%2F2HVGyLOv7Ql7nrWZJRwYQB%2Fe81b3bc8e3d0f2d0718846114d48f69b%2FHow-To-Prove-Your-Agency-s-SEO-ROI-Blog-Header.png&w=1920&q=75)
Experts Weigh In On How To Prove SEO ROI
Maximize the impact of your agency’s SEO efforts with our comprehensive SEO ROI calculator. Understand key metrics, track organic revenue, and optimize your campaigns for success. Explore strategies for improving ROI and driving sustainable growth.
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![An Expert Guide To Creating GA4 Custom Metrics How to Create Custom Google Analytics 4 Metrics](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fdfcvkz6j859j%2FE3AhAJuJFLYPJZWwj7Ec6%2F41959c61f87adbb5a182e48345c574a4%2FCreating_Custom_Google_Analytics_4_Metrics.png&w=1920&q=75)
An Expert Guide To Creating GA4 Custom Metrics
Enhance your Google Analytics 4 reporting capabilities with Custom Metrics. Measure specific user actions and behaviors that matter to your business, and gain a deeper understanding of your audience’s engagement levels.
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![From GBP Insights to Profile Performance Metrics: What’s New? Understanding the New GBP Insights](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fdfcvkz6j859j%2F6Kbknjvxdw57TDwIv0ZkyW%2F45ea4845c84ed35f1447d96906c54a95%2FUnderstanding_the_New_GBP_Insights_-_Hero_Image-01.png&w=1920&q=75)
From GBP Insights to Profile Performance Metrics: What’s New?
Google is phasing out GBP Insights for a new analytics platform called Performance Metrics. We’ll explore the implications for your agency and explain the best ways for marketers to incorporate GBP Performance Metrics into their digital marketing strategy.
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