Michael Okada
Michael is a Vancouver-based writer with over a decades’ experience in digital marketing. He specializes in distilling complex topics into relatable and engaging content.
Articles by Michael Okada
An Agency Guide To Creating GA4 Custom Metrics
Enhance your Google Analytics 4 reporting capabilities with Custom Metrics. Measure specific user actions and behaviors that matter to your business, and gain a deeper understanding of your audience’s engagement levels.
URL Builder for GA4: The Newest Version of UTM Tracking Codes
Are you trying to get the most out of Google Analytics 4 and looking for an efficient way to track your client’s website traffic? We will provide an overview of what a URL Builder is and how it can help you with your tracking needs.
From GBP Insights to Profile Performance Metrics: What’s New?
Google is phasing out GBP Insights for a new analytics platform called Performance Metrics. We’ll explore the implications for your agency and explain the best ways for marketers to incorporate GBP Performance Metrics into their digital marketing strategy.
Pros & Cons of the Best Keyword Ranking Tools
This article will explore the benefits and drawbacks of SEO keyword ranking tools so that you can decide whether it’s right for your business and which is the best option for you & your clients.
What To Include in a Data Dashboard
Data dashboards are a critical tool in any agency’s arsenal. Not only do data dashboards help you make sense of all the data, but they do so in a way that’s clear and easy for your clients to understand while highlighting the most important numbers to their business.
Google Analytics 4 vs. Universal Analytics: What’s New
With the mandatory transition from universal analytics (UA) to Google Analytics 4 (GA4), there are a lot of similarities and differences. Here we’ll help provide what’s new, what’s changed, and what stayed the same.
A Guide To Configuring GA4 Audiences
Google Analytics 4 (GA4) is the latest version of Google Analytics, and it’s packed with new features and capabilities. One of the most powerful features of GA4 is audiences.
15 Most Important PPC Metrics You Should Track To Maximize ROI
Paid search marketers have multiple objectives: drive brand awareness, drive website traffic, and drive sales. However, to achieve these objectives, it’s important to track specific metrics that matter most for your PPC campaign success. Here are key PPC metrics every agency should be tracking.