Michael Okada
Google Analytics 4 vs. Universal Analytics: What’s New
With the mandatory transition from universal analytics (UA) to Google Analytics 4 (GA4), there are a lot of similarities and differences. Here we’ll help provide what’s new, what’s changed, and what stayed the same.
A Guide to Google Analytics 4 (GA4) Dimensions
This article covers everything you need to know about GA4 Dimensions. Read on to learn more about what Dimensions are, how they work in your account, and how to implement them correctly.
How To Use Customer Lifetime Value (CLV) To Set Acquisition Goals
Including the retention value of a customer in acquisition targets can make a huge difference in the acceptable cost per acquisition, which can open up the doors to new revenue opportunities.
The Benefits of a Data Pipeline for Client Reporting
If you’re like most agencies, you rely on client reports to track your progress and measure your success. But what if there was a way to automate the process of creating these reports so that you could spend less time on data extraction and transformation and more time acting on the results?
7 Tips to Grow a Dental Marketing Agency
Wondering how to grow your dental marketing agency? Find out why growing at scale can be challenging and tips on how to make your growth goals a reality.
Email Benchmarks Agencies Should Use for Re-engagement Campaigns
In the face of rising customer acquisition costs year over year, agencies are focusing on re-engagement campaigns now more than ever to deliver big wins for their clients. Make your clients’ email marketing analytics shine in your email marketing reports.
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