How We Use AgencyAnalytics To Improve Email Marketing Results

If you’ve ever had a client ask why open rates dropped this week or question why a campaign with lower clicks outperformed the one they were sure would win, you’re not alone. 

At Ad-Apt, we manage email campaigns across multiple brands, and we needed a way to move beyond surface-level metrics and give clients clear, data-backed answers. 

That’s where AgencyAnalytics has become essential for our team and our clients. 

It helps us spot issues fast, compare performance to industry benchmarks, and tie email activity directly to revenue. 

In this article, I’ll explain how we use features like anomaly detection, custom metrics, and cross-platform integrations to improve email marketing results, so you can do the same.

1. Benchmarks and Forecasting

Before launching any campaign, we review industry benchmarks Insights to align expectations and identify targets that are both competitive and realistic. Whether it’s open rates, click-through rates, or revenue per recipient, AgencyAnalytics helps us quickly compare performance against relevant benchmarks.

We also use forecasting to model future results based on current trends. For seasonal campaigns and new product launches, this helps us allocate resources, schedule send dates, and prepare promotional strategies with data-backed confidence.

Show your clients exactly where they stand. With Benchmark Insights from AgencyAnalytics, filter by industry and compare performance against real market data so your reports are backed by context, not guesswork. Start your 14-day free trial today.

2. Anomaly Detection + Metric Alerts

When you manage dozens of email campaigns across brands, spotting issues in real time is critical. That’s why we’ve set up anomaly detection and custom metric alerts in AgencyAnalytics. These tools flag irregular spikes or drops in performance, allowing us to act fast.

For example, we received an alert about a sudden dip in email click-through rates for a previously top-performing automated flow. After investigating, we discovered a broken link in the email template affecting mobile users. We were able to quickly resolve the issue and restore performance, something that might have gone unnoticed for days without real-time alerts.

Spot issues before your clients do. Use Anomaly Detection to catch sudden drops or spikes in performance and act fast to keep clients ahead. Start your 14-day free trial of AgencyAnalytics today.

3. Ask AI

One of our favorite AI reporting tools inside AgencyAnalytics is Ask AI, especially when we’re working with high-volume senders like our car wash client with multiple locations and a large customer base. With nearly 2 million recipients and hundreds of thousands of email opens tracked, Ask AI allows us to surface key insights quickly, without needing to manually sift through every data point.

In one recent review, we prompted Ask AI to “identify an opportunity,” and here’s what we learned:

• High Open Rates: Specific campaigns achieved open rates over 36%, indicating strong engagement and potential for reuse or repurposing.

• Targeted Segmentation: Audiences segmented by membership level showed a noticeable lift in engagement, up to 38% open rates in some segments, reinforcing the value of personalized messaging.

• Timing Optimization: The AI flagged that evening sends consistently outperformed daytime sends. Based on that, we adjusted our timing strategy to align with user behavior and saw immediate gains.

• Low Unsubscribe Rates: With email unsubscribe rates holding around 0.44%, we confirmed the audience was not only large but also highly receptive to consistent communication.

• Engagement Trends: Notable spikes in opens and clicks during certain campaigns revealed timely opportunities for follow-ups and targeted promos.

Ask AI helps us go beyond standard reporting—it acts as a strategic layer, giving us actionable takeaways we can implement right away to improve results.

Ask AI helps you dig deeper into client data and uncover insights you might miss with traditional reports. Strengthen your strategy and make data-driven decisions with confidence. Start your 14-day free trial today.

4. 80 + Marketing Integrations

Email doesn’t operate in a silo—especially for ecommerce brands. It sits firmly in the mid-funnel, turning interest into action. That’s why our reporting includes not only email metrics but also performance data from Shopify, Google Analytics, and Meta Ads.

AgencyAnalytics connects all the dots. With Shopify, we track revenue generated by specific flows or campaigns. With GA, we monitor on-site behavior after the click. And with Meta, we see how email campaigns help close the loop on paid acquisition efforts. This integrated view helps us spot opportunities for product promos, validate A/B test results, and justify decisions with clear, cross-platform insights.

Connect all your marketing tools in one place with over 80 integrations. From email and ecommerce to SEO and PPC, get a complete view of performance without jumping between platforms. Start your 14-day free trial today.

5. Custom Metrics

We often create custom metrics to tell the full story, especially when tying email activity to revenue. One example: we built a “Revenue per Click” metric using Shopify sales data tied to email UTM parameters. It helped a client realize that one of their lower open-rate campaigns actually had the highest return per click, reshaping how they viewed performance success.

Custom metrics allow us to move beyond vanity stats and focus on what really matters to the business: revenue, customer lifetime value, and campaign ROI.

6. Automated Report Scheduling

We maintain both weekly and monthly reporting cadences for our clients. Weekly reports help us stay agile and optimize in real time, while monthly reports offer a chance to zoom out and assess long-term strategy. Using AgencyAnalytics’ automated marketing report scheduling, we never miss a beat.

Reports are delivered automatically, reducing the manual lift on our team and providing consistency that clients appreciate. It also allows our strategists to spend more time analyzing and optimizing, instead of formatting and exporting data.

7. 24/7 Custom Dashboard Access

We believe transparency builds trust, so we give our clients real-time access to custom marketing dashboards tailored to their goals. Clients love being able to log in and see how their campaigns are performing, especially during high-volume periods like holidays or product launches.

This access minimizes the need for one-off updates and empowers clients to understand their own data. It’s also a great tool for collaborative strategy sessions, where everyone is looking at the same numbers, in the same place.

Final Thoughts

AgencyAnalytics has become an essential part of how we manage, measure, and improve email marketing results—especially for our ecommerce clients. From AI-powered insights to integrated dashboards, it’s helped us move from reactive reporting to proactive optimization.

If you're an agency working with email or ecommerce brands, here’s our advice: lean into the full platform. Automate what you can, integrate everything you track, and use custom metrics to bridge the gap between marketing activity and business outcomes. The more complete your picture, the smarter your decisions—and the better your results.