What metrics should agencies track in a BrightLocal report?

Agencies should monitor citation tracking (key, live, pending), citation accuracy, total reviews, average rating, reviews by source, and reputation trends over time. These metrics reflect local search visibility and online reputation.

Can you automate BrightLocal reporting for clients?

Yes. Agencies automate BrightLocal reporting by scheduling reports or creating live dashboards that import citation and review data automatically. This setup removes manual data pulls and keeps clients informed with timely, accurate local SEO performance updates.

How do agencies white label BrightLocal reports?

Agencies white label BrightLocal reports on select AgencyAnalytics plans by applying their logos, brand colors, report layouts, and custom portal domains. With white-label branding enabled, every local SEO report reflects the agency’s brand and frames reporting as a client-ready deliverable.

How do you create a custom BrightLocal report?

To build a custom BrightLocal report, agencies start with report and dashboard templates. They select citation and reputation metrics, configure visual widgets, layer in custom commentary, enable automated goal tracking, and apply advanced data visualizations for clear, strategic reporting tailored to each local business.

How do agencies report on BrightLocal data across multiple clients?

Agencies manage BrightLocal reporting across client accounts using standardized dashboard templates. Templates are easily duplicated and auto-populate with up-to-date citation and review data for each client. This approach ensures consistent, scalable reporting without incremental operational work as your client roster grows.

IntegrationsBrightLocal

BrightLocal Reporting

Item: AgencyAnalytics
Rating: 5
Author: Calum Maxwell

Optimize local impact with the BrightLocal reporting tool. Show clients how they rank, manage reviews, and track citations to build authority in their target areas.

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A screenshot of the BrightLocal integration on AgencyAnalytics

Bring BrightLocal data into focus

Transform complex metrics into clear, client-friendly reports that reveal what's working and where to improve.

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Citation Tracker

Keep track of Key Citations, Live Citations, and Pending Citations.

Citation Builder

Report on citation updates and track progress.

Reputation Manager

Keep your clients up-to-date on their online reputation.

Automated Reporting

Save time by adding these metrics to your automated client reports.

More Than Just a BrightLocal Integration

85+ Marketing Integrations

Combine BrightLocal metrics with 85+ other marketing channels in one single dashboard or client report. Streamline your campaign monitoring with integrations for PPC, SEO, social media, email, analytics, call tracking, and more.

With over 85 essential marketing integrations, you’ve got everything you need to supercharge your client reporting.

Explore the Marketing Report Template

All your client's marketing data in one place with over 85 marketing platform integrations.

Explore the Marketing Report Template

Metrics Explorer

Explore All Available BrightLocal Metrics

See all the metrics you can easily add to your client reports and marketing dashboards

Date
Existing
New
Reviews

Fully Customizable, Fully Automated

Citation & Reputation Management

Keep your clients up-to-date on all your BrightLocal data, with fully customizable dashboards and automated reporting. Our BrightLocal integration gives you six feature-packed sections for citations and reputation management, plus dozens of customizable widgets.

Maximize Your Client's Online Visibilty

Citation Builder

With BrightLocal's Citation Builder, you can maximize your client's online visibility with a citation and data aggregator submission service. By pairing this tool with our powerful reporting capabilities you’re able to focus on delivering results instead of preparing reports. Filter by campaign, view citations by status, and impress your clients with beautiful reports.

Track Citations Across the Web

Citation Tracker

BrightLocal’s Citation Tracker features three core components: Key Citations, Live Citations, and Pending Citations. AgencyAnalytics automatically pulls data on all of these, alongside other key insights like each citation's NAP accuracy, Domain Authority, MozRank, discovery date, and more. Monitor all of this in one place, and easily share it with clients.

Stay On Top Of Your Client's Reputation

Reputation Management

Monitor and report on all online reviews for your clients with our BrightLocal Reputation Manager integration. Each report gives you a summary of key statistics and a detailed breakdown of each individual review. Our intuitive data visualizations allow you to report on total reviews over time, reviews by rating and source, average rating, and more.

A report automation tools gives you everything you need to scale your agency. You can choose to schedule automated reports on a daily, weekly, or monthly basis or give clients 24/7 access to a live marketing dashboard. By adding personalized comments to your reports, you can break down exactly what you’ve achieved and highlight the significance of each KPI.

Automate Your Reporting

Save time, boost revenue, and impress your clients with a powerful all-in-one reporting platform. Manage your entire agency: Create staff accounts, assign them tasks, and put your reporting on autopilot. From SEO tools to report automation, the BrightLocal integration is only the beginning of what you can achieve with AgencyAnalytics.

Access Permission Options

In today’s digital world clients want access to their data on their own schedule. Give your clients what they want, with their own login to a live dashboard that includes all of their BrightLocal metrics. You can specify each client’s permissions so they see only what you want them to. Each dashboard is 100% customizable with our simple drag-and-drop editor.

Create Custom Dashboards

Discover the white label reporting tool trusted by 7,000+ marketing agencies.

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Automatically pull data from BrightLocal, and then add your agency’s branding to each report. With our full suite of white labeling features you can upload your logo, choose your color scheme, and even access it from your own domain (e.g. reports.yourdomain.com). Use your reporting to boost your own brand recognition, and increase client loyalty.

Add Your Agency's Branding

Track what matters to your clients—like local rankings, review volume, and citation growth—with clear, custom targets inside every BrightLocal dashboard. Visualize progress with real-time goal tracking and bring clarity to your strategy.

Layer in expert commentary to connect local SEO performance with business outcomes. Build trust, reinforce your value, and show clients how you're helping them rise above the competition.

Discover Goal and Budget Tracking

Show clients the real-world impact of your local SEO. The BrightLocal integration pulls location-based rankings, reviews, and citation data directly into AgencyAnalytics—so you can turn every metric into a meaningful insight.

Automate local SEO reporting, monitor reputation in real time, and build white-labeled dashboards that show progress clients care about. No more digging through tools. Just clear, actionable proof you’re helping them win their market.

Create Client Reports in 11 Seconds

FAQs About BrightLocal Reporting for Marketing Agencies

Still have questions about BrightLocal reporting? These answers show agencies how to surface local SEO insights, automate performance tracking, and deliver branded reports to local business clients.

Agencies should monitor citation tracking (key, live, pending), citation accuracy, total reviews, average rating, reviews by source, and reputation trends over time. These metrics reflect local search visibility and online reputation.
Yes. Agencies automate BrightLocal reporting by scheduling reports or creating live dashboards that import citation and review data automatically. This setup removes manual data pulls and keeps clients informed with timely, accurate local SEO performance updates.
Agencies white label BrightLocal reports on select AgencyAnalytics plans by applying their logos, brand colors, report layouts, and custom portal domains. With white-label branding enabled, every local SEO report reflects the agency’s brand and frames reporting as a client-ready deliverable.
To build a custom BrightLocal report, agencies start with report and dashboard templates. They select citation and reputation metrics, configure visual widgets, layer in custom commentary, enable automated goal tracking, and apply advanced data visualizations for clear, strategic reporting tailored to each local business.
Agencies manage BrightLocal reporting across client accounts using standardized dashboard templates. Templates are easily duplicated and auto-populate with up-to-date citation and review data for each client. This approach ensures consistent, scalable reporting without incremental operational work as your client roster grows.