SEO Benchmarking: What It Is and 5 Key Benchmarks
Discover what SEO benchmarking is and learn about 5 key benchmarks to track for your clients’ success. and elevate your agency’s SEO performance.
How To Write a Content Brief That Delivers Better Results (+ Free Template)
Creating a comprehensive content brief for writers streamlines the entire content creation process while cutting down on redundancy and increasing efficiency across all departments. Here’s what you need to know about writing an effective content brief for writers.
Debunking the SEO vs. PPC Debate: What You Need To Know
There has been a lot of talk about SEO vs. PPC going around lately. Which one is better? Should you focus on organic search, PPC, or both? This article will discuss the benefits of tracking organic rankings for PPC keywords and using PPC to help your clients’ SEO.
The Expert Guide To Interactive Content for SEO Clients
Learn how to introduce interactive content to your SEO clients to boost engagement, user experience, and rankings.
How to Track Bounce Rate in Google Analytics 4 (GA4)
Where can you find bounce rate in Google Analytics 4? Has it been replaced? What are the new metrics to track bounce rates with GA4 versus universal analytics?
How To Use a Local Rank Tracker To Drive Client Growth
Manually reporting on your local business client’s SEO is time-consuming. Using a local rank tracker tool makes the entire process efficient as you scale your business.
The Pros and Cons of User Generated Content
User generated content is a great way to add value and connect with your audience. However, there are some big user generated content red flags to be aware of. Don’t get caught out, do it the right way!
20 Types of Keywords Every Marketer Should Know
Knowing different keyword types is the first step to creating an effective marketing strategy for your clients. Here are the most common types of keywords every agency should know.
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