The Founder of Bespoke Marketing Plans, Guy Hudson, started his boutique SEO agency in 2020 to offer his SEO expertise to small, local service-based businesses in the UK. He now has 25 retainer SEO clients that his small-but-mighty team works with to improve their bottom line.
Hudson started out with what he knew best–SEO. Once his first few clients started seeing a positive ROI, it generated a lot of referrals and long-term relationships. Although his agency is relatively new, the stable income from his loyal clients allowed him to niche down into the exact businesses he wanted to work with–clients who have WordPress websites and need help with their SEO initiatives.
Bespoke Marketing Plans focuses exclusively on getting results for their clients with their local SEO knowledge. By offering one solution, for one problem, to one type of client, their marketing efforts have become easier to scale which contributes to their client’s overall growth as well.