The Supermetrics Alternative Preferred By Marketing Agencies
An Alternative to Supermetrics
with More Reporting Features!
Marketing Agencies Get Easier Reporting with AgencyAnalytics
Both Supermetrics and AgencyAnalytics are built to make client reporting efficient. But with Supermetrics, setup and customization can be complex. It often requires advanced technical skills to connect and manage data sources.
AgencyAnalytics makes reporting simple and accessible with drag-and-drop dashboards, 80+ integrations, and a library overflowing with templates designed with agencies in mind.
With AgencyAnalytics, marketing agencies have everything they need to hit the ground running. No extensive setup or advanced technical know-how required. Wouldn’t you prefer a platform that’s built to make life easier for agencies?
What Sets AgencyAnalytics Apart?
As our name suggests, we’re built for marketing agencies, and marketing agencies only. That’s been our focus since day one. Unlike Supermetrics, which serves a broad audience.
AgencyAnalytics is designed to support agency workflows, so you can skip the complexity and get right to results.
Our platform reflects our years of expertise in the agency world:
80+ integrations to collect your clients' data
Drag-and-drop dashboards that make setup quick and easy
100% white labeling to amplify your agency's brand at every client touchpoint
AI insights that spot growth opportunities for your clients
These features are just the beginning of what makes AgencyAnalytics the go-to platform for agencies. Our focus on simplicity means less time spent on setup and management. Now you can concentrate on what matters… delivering client success and driving agency growth.
What Do Agencies Get With Supermetrics?
Agencies move fast, managing needs across multiple clients. But when software is complex or lacks agency-focused tools, it slows down workflows instead of speeding them up. Supermetrics is a powerful data integration tool, but because it serves a broad range of users—not just agencies—its approach isn’t as specialized for agencies.
With Supermetrics, like with most other data warehouses, you’ll need to manage multiple platforms and create custom dashboards on your own or through third-party tools like Google Sheets. It adds complexity to your process and leaves you piecing together reports without built-in agency-focused templates or customization.
AgencyAnalytics is built from the ground up for agencies. From data aggregation to drag-and-drop dashboards to templates designed for agency reporting. It’s made for simplicity, flexibility, and speed. Plus, with features like white labeling and AI insights, you’ll focus on your clients without the hassle of complicated workarounds.
If you’re looking for a user-friendly, all-in-one platform built to meet the demands of agency life, AgencyAnalytics is the better choice.
What AgencyAnalytics Has (But Supermetrics Doesn’t)
Agency-Friendly Drag & Drop Editor
AgencyAnalytics has a drag-and-drop editor designed for agencies to build, customize, and tailor client dashboards in seconds. Unlike Supermetrics, where data still needs to be imported into external tools, AgencyAnalytics has dashboards and report templates that save time and keep things centralized. Customize each client’s dashboard exactly how you want it without the hassle of extra setup steps.
Instant AI Insights
Imagine having a virtual assistant for your data. With Ask AI, AgencyAnalytics scans your client data and gives high-level insights and next steps in seconds. Supermetrics lacks this feature, so spotting trends or opportunities takes much longer.
Custom Date Range Reporting
Agency life doesn’t always fit into preset time periods, which is why AgencyAnalytics has customizable date ranges for your reports. Supermetrics relies on the reporting flexibility of external tools, which means less control when it comes to precise comparisons or custom timeframes. With AgencyAnalytics, you have complete control over exactly what each report shows, making it easier to track performance over any period you choose.
The Top-Rated Reporting Platform Agencies Trust
Over 7,000 marketing agencies choose AgencyAnalytics to make reporting simple and efficient. With a 4.7-star rating on G2, agencies praise our platform for its quick setup, user-friendly features, and strong support. In fact, we outrank Supermetrics across all ratings and categories including business intelligence and data visualization.
AgencyAnalytics includes customizable dashboards and automated reporting tools that save time and keep clients informed. The feedback speaks for itself.
By consolidating all of our tools into dashboards, we have saved so much time and money—it’s truly been invaluable. As an agency owner, I don’t know of a better platform than AgencyAnalytics.
80+ Data Source Connectors Included at No Additional Cost
On the Supermetrics cheapest plan, you can only connect a single data source (i.e., Google Analytics). If you need to also connect to Google Ads, for example, you need to pay for each integration separately. AgencyAnalytics offers a seamless automated data collection solution for marketing agencies to import data and combine performance metrics from over 80 marketing platforms at no extra cost.
Integrating with Google Sheets using the AgencyAnalytics Google Sheets App further enhances this capability. Effortlessly import and use data from any number of data sources so you focus on analysis and strategy rather than getting bogged down in data collection and compilation.
Create Unlimited Client Reports with Ease
Agencies need flexibility and speed in reporting. AgencyAnalytics offers unlimited reports and dashboards, so tracking performance across campaigns is simple and straightforward.
Whether it’s website data, PPC metrics, or social media insights, every client can view what matters most to their business. It saves time and allows your agency to focus on results, not data-wrangling.
Customize Reports with the Drag-and-Drop Editor
Report building shouldn’t be a time drain. With the drag-and-drop editor, agencies quickly create customized dashboards and reports without coding or headaches.
This fast, simple reporting tool adapts to your clients’ individual preferences. Tailor insights to impress clients, while keeping your agency efficient.
Client Dashboards That Speak Volumes
Another interesting part about the Supermetrics platform is you need to run your integrations through a spreadsheet or Looker Studio to create a report. This extra step inevitably adds time and effort to your reporting process.
AgencyAnalytics doesn’t just stop at being a data integration platform; it excels in turning that data into professional, client-ready reports. These reports aren’t your run-of-the-mill, generic sheets of numbers. Their advanced data transformation capabilities allow you to highlight the metrics that matter most to each client.
If all you're looking for is a data warehouse, Supermetrics might be right for you. But if you need a reporting tool that isn’t just about presenting data; but is also about delivering it in a way that resonates with your clients, enhancing understanding and engagement, then AgencyAnalytics is a better choice.
White-Label Branding for Customized Client Reports
Professional reports strengthen your agency’s image and reputation. With AgencyAnalytics, add your logo, colors, and branding to every report, keeping your brand front and center.
Unlike Supermetrics, where branding isn’t fully customizable, AgencyAnalytics gives you complete control to reinforce your value to clients.
AI Tools That Make Data Actionable
Stop spending hours preparing data. With AI tools, agencies will turn data into actionable insights in seconds. Decision-making has never been faster or easier.
This automation frees your team to focus on high-level strategies instead of manual data work.
Get Notified When Campaigns Hit (or Miss) Key Goals
Stay ahead of goals with customizable alerts that notify you when a target is reached or missed. Whether it’s Google Ads data or a custom metric, alerts prompt quick action.
Unlike Supermetrics, where alerts are limited, AgencyAnalytics gives your agency control to stay on top of every campaign.
Annotations and Custom Goals to Enhance Every Report
With the ability to add personalized annotations and trackable goals for every data source, transform your client reports into narratives that speak directly to your clients' needs and aspirations. This feature lets you provide context to the data, helping your clients understand the 'why' behind the numbers.
Tailor reports to align with specific client objectives, making data mapping and progress tracking more meaningful.
Tailor Access and Permissions for Client-Focused Reports
Keep reporting simplified by controlling what each client sees. Share only the relevant data to give each client a customized view while keeping sensitive information secure.
With AgencyAnalytics, manage data from multiple tools in one place and have full control over what’s shared.
Built-In Task Management to Keep Projects on Track
Agencies juggle many clients and campaigns, and it can be a challenge to stay on top of things. This is why AgencyAnalytics offers built-in task management to track all projects, so nothing falls behind.
Simplify collaboration, keep your team organized, and deliver top results.
Automated Reports and Up-to-Date Dashboards
AgencyAnalytics has you covered with automatic report scheduling and live dashboards to keep clients in the loop… without manual updates.
Connect with over 80 integrations to make sharing the latest insights simple.
Fast, Reliable Support for Any Question
One aspect where AgencyAnalytics truly shines as a Supermetrics alternative is in its customer support. Recognized for its responsive and helpful support team, AgencyAnalytics ensures you have the assistance you need whenever you need it.
We put agencies first. With live chat support available 24/5 and a 95% satisfaction rate, our team is ready to help with questions big and small.
Whether it’s building Google Ads dashboards or setting up a new report, we’re here to support your agency’s success.
Innovation and Scalability To Support Your Agency’s Growth
AgencyAnalytics consistently enhances the platform with new features, integrations, and advanced data transformation tools. This commitment to growth and innovation ensures that as your agency evolves, so does your reporting capability.
Each stage of your agency’s journey–from freelancer to boutique agency to premier–demands different needs. Flexible pricing packages are designed to scale with you, ensuring you always have the right tools at the right time.
A dedicated innovation team is constantly adding new data sources, expanding data extraction and transformation capabilities, and updating existing APIs so you always have access to the latest client reporting technologies.
Report Smarter, Not Harder
Marketing agencies save countless hours each month by leveraging AgencyAnalytics for their client reporting. As the Supermetrics alternative agency leaders prefer, the platform automatically imports critical metrics from over 80 other data sources. This creates a comprehensive digital marketing report encompassing key insights from web analytics, Google Search, Facebook Ads, and more.
By presenting a holistic view of marketing campaigns, agencies provide clients with a complete picture of their marketing success. This efficiency allows agencies to focus more on strategy and less on the mechanics of data compilation.
Switching Made Simple
The AgencyAnalytics platform is uniquely designed for marketing agencies, ensuring every feature aligns perfectly with your reporting needs. A dedicated customer support team is always ready to guide you through the migration process.
For those opting for the Perform Plan, the White Glove Onboarding experience provides an even more personalized transition, ensuring every aspect of your move to AgencyAnalytics is handled with care and precision. Discover the ease and benefits of using a reporting platform that truly understands and caters to the needs of marketing agencies.
The Platform Tailored for Digital Marketing Agencies
AgencyAnalytics is the only reporting platform purpose-built to meet the unique needs of marketing agencies. Create comprehensive white-labeled client reports that pull data from more than 80 marketing integrations in just a few clicks.
Paint the full picture of your agency’s strategic efforts. Visualize your results in the most impactful way possible, delivering straightforward, easy-to-understand dashboards and reports that clients will want to return to again and again.
Your Path to Simpler Reporting Starts Here
Agency life is fast-paced, and you need reporting tools to match it. With AgencyAnalytics, get unlimited reports, live dashboards, and complete customization. Spend less time on reporting and more time growing your agency.