The Supermetrics alternative for agencies that want clear reports, not confusing data pipelines

Yes to both.

Start with a free trial to explore all the features—no credit card required. If you decide to continue, choose from flexible pricing plans and save more by paying annually.

And if AgencyAnalytics isn’t the right fit, we offer a 30-day money-back guarantee, no questions asked.

AgencyAnalytics is a marketing reporting and analytics platform built for agencies, while Supermetrics is a powerful data extraction and integration tool designed for moving raw marketing data into other systems.

AgencyAnalytics focuses on:

• Fast, intuitive report creation from multiple data sources

• Built-in data visualization tools designed for marketing teams

• Cross-channel reporting across major advertising platforms and marketing channels

Supermetrics excels at data pipelines and advanced data integration. AgencyAnalytics excels at turning marketing data into clear, client-ready insights—without unnecessary complexity.

For most agencies, no.

Supermetrics is ideal for:

• Data engineers and developer-centric teams

• Loading large volumes of raw data into cloud data warehouses like Google BigQuery

• Advanced data processing, replication, and custom data pipelines

AgencyAnalytics is built for:

• Marketing teams that want to pull data, visualize performance, and create reports quickly

• Agencies that don’t want to manage data ingestion, normalization, or manual intervention

• Teams that value speed, clarity, and a user-friendly interface over raw data control

This makes AgencyAnalytics a better fit for agencies focused on fast reporting and informed decision-making, rather than data plumbing.

AgencyAnalytics connects data from multiple sources into a single analytics and reporting interface—without requiring data warehouses or BI tools.

The platform:

• Collects marketing and analytics data from various marketing platforms

• Blends data across marketing channels for cross-channel reporting

• Keeps incoming data clean, accurate, and usable for reporting

This enables agencies to track campaign performance and compare results across channels—without the need to export data or manage complex data flows.

AgencyAnalytics simplifies how agencies collect data, analyze, and report across various marketing channels, without requiring enterprise data infrastructure.

The platform provides:

• Native data connectors for major marketing platforms, including Google Anaytics, Google Ads, Google Search Console, Facebook, and more

• Built-in data blending and data normalization that keep metrics consistent across sources

• Reliable handling of historical data without manual data replication or reprocessing

Unlike tools designed to load data into a data destination such as Google Data Studio or cloud warehouses, AgencyAnalytics focuses on delivering clean, ready-to-use insights—without exposing teams to raw data, sensitive data handling, or data quality monitoring overhead.

For agencies with fewer data sources or those managing large data volumes across many clients, this approach delivers the key features needed for reporting—without the complexity of enterprise plans, data replication workflows, or BI-centric tooling.

Yes. AgencyAnalytics replaces most manual workflows in Google Sheets and Looker Studio, removing the need for spreadsheet-based reporting or custom dashboards built on raw data exports.

Everything—from pulling marketing data and automated data integration to visualization and scheduled reports—is handled within a single platform designed for agency reporting.

For teams that need to incorporate supplementary data, AgencyAnalytics integrates seamlessly with Google Sheets and external data warehouses—so flexibility is preserved without making spreadsheets or BI tools a dependency for everyday reporting and analysis.

Absolutely! AgencyAnalytics is designed to deliver client-ready marketing reports out of the box.

The platform includes:

• Built-in dashboards and visualizations designed for non-technical stakeholders

• Automated report delivery with consistent formatting and branding

• Clear performance summaries that don’t require further data modeling or visualization tools

This allows agencies to move from data collection to client communication faster—without assembling reports across spreadsheets, BI tools, or external platforms.

AgencyAnalytics is designed to reduce the steep learning curve associated with technical analytics platforms.

Agencies benefit from:

• A clean, drag and drop interface with drag and drop widgets

• Pre-built templates and data models designed for marketing reports

• No-code setup that doesn’t require data engineers or technical expertise

This makes it easier for many users to build reports, analyze performance trends, and deliver insights—without a technical background.

AgencyAnalytics offers transparent pricing plans designed for agencies, with unlimited users and unlimited accounts.

Agencies gain:

• Predictable pricing without custom pricing models or per-row costs

• Full reporting capabilities across paid plans

• Better value for agencies compared to enterprise-focused data tools

Supermetrics’ pricing is often tied to data volume, destinations, or connectors—making it powerful, but costly and complex as reporting needs grow.