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Blog / Contributor

Francois Marchand

Senior Content Marketing Specialist at AgencyAnalytics

Francois Marchand brings more than 20 years of experience in marketing, journalism, and content production. His goal is to equip agency leaders with innovative strategies and actionable advice to succeed in digital marketing, SaaS, and ecommerce.

Articles by Francois Marchand

Hero Image for How to Develop KPIs that Drive and Measure Agency Success
Agency Advice
Dec 28, 2023

A KPI Development Roadmap for Client and Agency Success (+Template)

Developing KPIs (Key Performance Indicators) is crucial for measuring the success of a marketing agency. This roadmap provides step-by-step guidance on establishing KPIs to track and improve performance for your agency and its clients.

Headshot for Francois Marchand
Francois Marchand
Senior Content Marketing Specialist at AgencyAnalytics
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