Peter Foy
The 15+ most important ecommerce metrics to track in 2025
Discover the 15+ most important ecommerce metrics for 2025 and how to track them to boost revenue, improve efficiency, and impress clients.
How to Create an SEO Client Dashboard in Minutes
In this guide, we’ll discuss how you can automate the process of SEO analytics for clients with a dedicated dashboard.
Top 10 Marketing Agency Performance Metrics & KPIs to Track for Profitability & Growth
In this article, we asked several marketing agencies to share their most important performance metrics and KPIs to ensure the profitability and growth of their agency—ranging from sales, marketing, finances, pricing, and customer success.
What is Programmatic Advertising? A Complete Guide
In this guide, we discuss everything your agency needs to know about programmatic advertising, including targeting strategies and tracking your results.
A Step-by-Step Guide to SEO Analytics in 2025
Learn what SEO analytics is, which metrics matter most, and how to visualize your data with SEO dashboards and SEO reporting tools.
Google Analytics 4 (GA4): A Complete Beginner’s Guide for Marketers
Discover how to harness GA4’s advanced features, track custom events, unify cross-platform data to provide deeper insights, and drive smarter marketing strategies for your clients.
A Complete Guide to Amazon Ads for Marketers
In this guide, we discuss Amazon Ads for agencies, including how to set them up and how to track and optimize the performance of your ad campaigns.
The Definitive Guide to Marketing Attribution Models
An attribution model is a framework for analyzing which touchpoints or marketing channels get credit for a conversion in the customer’s journey. We’ll explore each model in Google Analytics so your agency can make an informed decision.
