Peter Foy
SEO client dashboard: What to include, examples & how to build one
Learn what to include in an SEO client dashboard, which KPIs matter most, and how to build a white-labeled dashboard clients actually understand.
Marketing agency pricing: How to price your agency services in 2025
In this guide, we discuss several strategies for agency pricing, including different pricing models, when to charge your clients, and how to optimize profitability.
The 15+ most important ecommerce metrics to track in 2025
Discover the 15+ most important ecommerce metrics for 2025 and how to track them to boost revenue, improve efficiency, and impress clients.
Top 10 Marketing Agency Performance Metrics & KPIs to Track for Profitability & Growth
In this article, we asked several marketing agencies to share their most important performance metrics and KPIs to ensure the profitability and growth of their agency—ranging from sales, marketing, finances, pricing, and customer success.
What is programmatic advertising? A complete guide
In this guide, we discuss everything your agency needs to know about programmatic advertising, including targeting strategies and tracking your results.
Google Analytics 4 (GA4): A Complete Beginner’s Guide for Marketers
Discover how to harness GA4’s advanced features, track custom events, unify cross-platform data to provide deeper insights, and drive smarter marketing strategies for your clients.
A Complete Guide to Amazon Ads for Marketers
In this guide, we discuss Amazon Ads for agencies, including how to set them up and how to track and optimize the performance of your ad campaigns.
How To Run X (Twitter) Ads: A Step-by-Step Guide
In this guide, we discuss how to set up, manage, and report on your Twitter Ads campaigns for digital agencies.