
Peter Foy
at AgencyAnalytics
Peter Foy is a content marketer with a focus on SaaS companies. Based in Toronto, when he’s not writing he’s usually studying data science and machine learning.
Articles by Peter Foy

SEO Agency Software: 30+ Tools To Grow Your Agency in 2023
Discover the top SEO agency software tools to create effective SEO strategies in 2023. This guide covers everything from keyword research to client management, helping you deliver outstanding results for your clients’ campaigns.


How To Reduce Agency Churn With Client Reporting
Even if churn happens from time to time, your agency must have measures in place to reduce it. In this guide, we’ll discuss how to use automated reporting to lessen churn and communicate regularly with clients.


Influencer Marketing Metrics: 8 Key Metrics to Track Performance
Influencer marketing is known to have a high return on ad spend, although it’s also notoriously challenging to track the ROI. In this guide, we discuss how to use a social media dashboard to track your influencer marketing analytics.


SEO Analytics: How To Make Data Your Competitive Advantage
In this guide we discuss a step-by-step process for setting up, analyzing, reporting, and making decisions from your SEO analytics.


A Guide To TikTok Ads: From Setup to Reporting
In this guide, we’ll unpack how to set up your client’s TikTok ads, plus how to showcase their success metrics in an efficient report to save your agency time.


SEO Tracking: How to Track & Monitor Your SEO Progress
SEO tracking is an essential part of evaluating a campaigns success. In this guide we’re going to review the complete process of monitoring your SEO progress.


A Complete Guide to Pinterest Ads for Digital Agencies
In this guide, we’ll discuss everything digital agencies need to know about Pinterest Ads, including how to set up a new ad campaign and report on the results.


Marketing Attribution Models: The Definitive Agency Guide
An attribution model is a framework for analyzing which touchpoints or marketing channels get credit for a conversion in the customer’s journey. We’ll explore each model in Google Analytics so your agency can make an informed decision.

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