Peter Foy
Top 10 Marketing Agency Performance Metrics & KPIs to Track for Profitability & Growth
In this article, we asked several marketing agencies to share their most important performance metrics and KPIs to ensure the profitability and growth of their agency—ranging from sales, marketing, finances, pricing, and customer success.
A Step-by-Step Guide to SEO Analytics in 2025
Learn what SEO analytics is, which metrics matter most, and how to visualize your data with SEO dashboards and SEO reporting tools.
Google Analytics 4 (GA4): A Complete Beginner’s Guide for Marketers
Discover how to harness GA4’s advanced features, track custom events, unify cross-platform data to provide deeper insights, and drive smarter marketing strategies for your clients.
The Definitive Guide to Marketing Attribution Models
An attribution model is a framework for analyzing which touchpoints or marketing channels get credit for a conversion in the customer’s journey. We’ll explore each model in Google Analytics so your agency can make an informed decision.
How To Run X (Twitter) Ads: A Step-by-Step Guide
In this guide, we discuss how to set up, manage, and report on your Twitter Ads campaigns for digital agencies.
What Happened to Google Webmaster Tools?
Explore the evolution from Google Webmaster Tools to Google Search Console and understand their impact on SEO and digital marketing strategies.
How to Create an SEO Client Dashboard in Minutes
In this guide, we’ll discuss how you can automate the process of SEO analytics for clients with a dedicated dashboard.
How To Do a Social Media Audit for Clients
In this guide, we walk you through the step-by-step process of how to conduct a social media audit to set your client relationship up for success.