Peter Foy
The Definitive Guide to Marketing Attribution Models
An attribution model is a framework for analyzing which touchpoints or marketing channels get credit for a conversion in the customer’s journey. We’ll explore each model in Google Analytics so your agency can make an informed decision.
How To Run X (Twitter) Ads: A Step-by-Step Guide
In this guide, we discuss how to set up, manage, and report on your Twitter Ads campaigns for digital agencies.
What Happened to Google Webmaster Tools?
Explore the evolution from Google Webmaster Tools to Google Search Console and understand their impact on SEO and digital marketing strategies.
15+ Important Content Marketing Metrics to Track
It’s challenging to know which content marketing metrics matter the most. Content is king, but that doesn’t mean every metric is important. The right content marketing metrics will help you grow your client’s audience and measure ROI effectively.
13 Important Metrics for Tracking Social Media ROI
Here is a list of the top 13 social media metrics your agency should track to maximize your client’s ROI and retain them for the long haul.
How to Create an SEO Client Dashboard in Minutes
In this guide, we’ll discuss how you can automate the process of SEO analytics for clients with a dedicated dashboard.
How To Make SEO Analytics Your Competitive Advantage
This step-by-step process helps to set up, analyze, report, and make data-driven decisions about your clients’ SEO analytics.
Google Analytics 4 (GA4): A Complete Beginner’s Guide for Marketers
In this guide, we discuss everything that marketers and agency’s need to know about Google Analytics 4, including key features and benefits and how to migrate from Universal Analytics.
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