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Peter Foy
Peter Foy is a content marketer with a focus on SaaS companies. Based in Toronto, when he’s not writing he’s usually studying data science and machine learning.
Articles by Peter Foy
![Whatever Happened to Google Webmaster Tools?](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fdfcvkz6j859j%2F5pHKrHCzVGqe54G9Pimony%2F106b646459deb0c2918621dff8929620%2Fgoogle-search-console.png&w=1920&q=75)
Whatever Happened to Google Webmaster Tools?
Explore the evolution from Google Webmaster Tools to Google Search Console and understand their impact on SEO and digital marketing strategies.
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![15+ Important Content Marketing Metrics Agencies Should Track Content Marketing Metrics Measure Performance](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fdfcvkz6j859j%2FTAJGVKJZ81RgKtdUv36Wm%2F851018c24dfbb0c3a03fe5006bb89985%2FContent-Marketing-Metrics-Measure-Performance.png&w=1920&q=75)
15+ Important Content Marketing Metrics Agencies Should Track
It’s challenging to know which content marketing metrics matter the most. Content is king, but that doesn’t mean every metric is important. The right content marketing metrics will help you grow your client’s audience and measure ROI effectively.
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![SEO Tracking: How to Track & Monitor Your Clients’ SEO Progress How to Track and Monitor Your SEO Progress](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fdfcvkz6j859j%2F51v5tAj6ap1Qktsfp2KroR%2Fb256ed5ba8a9f3297d469b0450d0ab57%2Fhow-to-track-and-monitor-your-SEO-progress.png&w=1920&q=75)
SEO Tracking: How to Track & Monitor Your Clients’ SEO Progress
SEO tracking is an essential part of evaluating the success of a campaign. In this guide, we’re reviewing the complete process of monitoring your clients’ SEO progress.
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![What is Programmatic Advertising? A Complete Guide for Agencies What is Programmatic Advertising?](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fdfcvkz6j859j%2Fz3T2bAHcCj0zseZlhVLvT%2F90051b734bf3c0cf24e94b46244d681d%2FWhat_is_Programmatic_Advertising__A_Complete_Guide_for_Agencies_-_Hero_Image.png&w=1920&q=75)
What is Programmatic Advertising? A Complete Guide for Agencies
In this guide, we discuss everything your agency needs to know about programmatic advertising, including targeting strategies and tracking your results.
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![How Marketing Agencies Reduce Churn With Client Reporting How to Reduce Agency Churn With Client Reporting](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fdfcvkz6j859j%2F6WpAvIvYZhIuOlKr5SU45p%2Fbe2e3a0860aec3b10971237777bacfb5%2Fhow-to-reduce-agency-churn-with-client-reporting.png&w=1920&q=75)
How Marketing Agencies Reduce Churn With Client Reporting
Even if churn happens from time to time, your agency must have measures in place to reduce it. In this guide, we’ll discuss how to use automated reporting to lessen churn and communicate regularly with clients.
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![8 Key Influencer Marketing Metrics to Track Performance Influencer Marketing Analytics - 8 Key Metrics to Track Performance](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fdfcvkz6j859j%2F5Vrs7bZZ8hMZlUOs6o3UBI%2Fd5c63fe34d242720f9f15bad2fcf3552%2Finfluencer-marketing-metrics.png&w=1920&q=75)
8 Key Influencer Marketing Metrics to Track Performance
Influencer marketing is known to have a high return on ad spend, although it’s also notoriously challenging to track the ROI. In this guide, we discuss how to use a social media dashboard to track your influencer marketing analytics.
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![A Complete Guide to Pinterest Ads for Digital Agencies Pinterest Ads - A Complete Guide for Agencies](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fdfcvkz6j859j%2F535bfwOYThN7EXkAFtH6yS%2F1f57414549cd97654f7b76918779e23a%2Fpinterest-ads-guide-for-digital-agencies.png&w=1920&q=75)
A Complete Guide to Pinterest Ads for Digital Agencies
In this guide, we’ll discuss everything digital agencies need to know about Pinterest Ads, including how to set up a new ad campaign and report on the results.
![Peter Foy Headshot](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fdfcvkz6j859j%2F5aqJIL7B2akZjf3hKO5FBS%2F11a51b6f6d4de6312cfdcaee1b4ce0cf%2Fpeter-foy.png&w=96&q=51)
![The Definitive Marketing Attribution Model Guide for Agencies Attribution Models for Marketers: An Agency Guide](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fdfcvkz6j859j%2FLhgIIEBvBYD9lPGMfH5x2%2F3e47afaf587ddeeb01359be4fc3302a4%2Fattribution-models-for-marketers-a-definitive-guide.png&w=1920&q=75)
The Definitive Marketing Attribution Model Guide for Agencies
An attribution model is a framework for analyzing which touchpoints or marketing channels get credit for a conversion in the customer’s journey. We’ll explore each model in Google Analytics so your agency can make an informed decision.
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