Peter Foy
Peter Foy is a content marketer with a focus on SaaS companies. Based in Toronto, when he’s not writing he’s usually studying data science and machine learning.
Articles by Peter Foy
A Complete Guide to Yelp Ads for Local Businesses
In this guide, we discuss how to setup Yelp Ads, best practices for improving performance, and key metrics to track your results.
How to Create an SEO Dashboard for Clients in Minutes
In this guide, we’ll discuss how you can automate the process of SEO analytics for clients with a dedicated dashboard.
13 Important Social Media Metrics to Track the ROI for Your Clients
Here is a list of the top 13 social media metrics your agency should track to maximize your client’s ROI and retain them for the long haul.
Whatever Happened to Google Webmaster Tools?
Explore the evolution from Google Webmaster Tools to Google Search Console and understand their impact on SEO and digital marketing strategies.
15+ Important Content Marketing Metrics Agencies Should Track
It’s challenging to know which content marketing metrics matter the most. Content is king, but that doesn’t mean every metric is important. The right content marketing metrics will help you grow your client’s audience and measure ROI effectively.
SEO Tracking: How to Track & Monitor Your Clients’ SEO Progress
SEO tracking is an essential part of evaluating the success of a campaign. In this guide, we’re reviewing the complete process of monitoring your clients’ SEO progress.
What is Programmatic Advertising? A Complete Guide for Agencies
In this guide, we discuss everything your agency needs to know about programmatic advertising, including targeting strategies and tracking your results.
How Marketing Agencies Reduce Churn With Client Reporting
Even if churn happens from time to time, your agency must have measures in place to reduce it. In this guide, we’ll discuss how to use automated reporting to lessen churn and communicate regularly with clients.