
Peter Foy
Peter Foy is a content marketer with a focus on SaaS companies. Based in Toronto, when he’s not writing he’s usually studying data science and machine learning.
Articles by Peter Foy

How To Do a Social Media Audit for Clients
In this guide, we walk you through the step-by-step process of how to conduct a social media audit to set your client relationship up for success.


The Essential Social Media Reporting Guide (+ Free Report Templates)
A comprehensive social media report is non-negotiable for showcasing results. This guide covers everything needed to highlight key metrics and trends, backed by free social media report templates to streamline and make your reporting process stress-free.


How To Build a PPC Reporting Dashboard to Track Performance
Managing paid ads for clients across multiple platforms and tracking the performance of the entire PPC budget is overwhelming and time-consuming. Here is how to build a PPC reporting dashboard to keep everything in one centralized place.


15+ Key Ecommerce Metrics to Track
In this guide to ecommerce analytics, we discuss 15+ ecommerce metrics and KPIs to track in order to profitability scale the store.


Agency Pricing: How to Price Your Agency Services
In this guide, we discuss several strategies for agency pricing, including different pricing models, when to charge your clients, and how to optimize profitability.


A Complete Guide to Yelp Ads for Local Businesses
In this guide, we discuss how to setup Yelp Ads, best practices for improving performance, and key metrics to track your results.


What is Programmatic Advertising? A Complete Guide
In this guide, we discuss everything your agency needs to know about programmatic advertising, including targeting strategies and tracking your results.


How Marketing Agencies Reduce Churn With Client Reporting
Even if churn happens from time to time, your agency must have measures in place to reduce it. In this guide, we’ll discuss how to use automated reporting to lessen churn and communicate regularly with clients.

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