SEO Reporting Dashboard for Rankings, Traffic, and ROI Reporting

Keyword rankings are a cornerstone of any SEO strategy, directly impacting a website’s visibility, traffic, and conversions. If a client’s site isn’t ranking high for target keywords, it won’t show up for their audience—leading to missed opportunities and underwhelming results.

With the keyword ranking tool, your SEO reporting dashboards automatically track keyword ranking changes across search engines, giving you (and your clients) a clear picture of campaign performance. This makes it easier to identify trends, spot opportunities, and address issues before they become problems.

While fluctuations in rankings are normal, the goal is steady, upward progress over time. With this data at your fingertips, you confidently update clients on their ranking progress and demonstrate how your strategy drives results.

One of the main goals of an SEO marketing strategy is to drive more search traffic to your clients’ websites. A good organic strategy makes a website more visible to potential customers, often without those customers feeling like they’re being advertised to. Also called organic traffic, your SEO dashboard shows how many sessions are being initiated from search engines like Google and Bing.

Rather than trying to stich data together from a separate Google Analytics report, easily add organic traffic data to any SEO report or dashboard to paint a complete picture of organic performance.

Want to connect the dots between website traffic and bottom-line revenue? Measuring the number of conversions your client receives as a direct result of your SEO strategy is one of the most integral parts of measuring success. Simply put, conversions are leads who have completed a campaign’s call to action (CTA), whatever it may be.

In other words, conversions are counted when a lead comes to your client’s website from organic search and performs some kind of action, like making a purchase or filling out your contact form.

An SEO report dashboard can display this as a simple number, bar chart by day, or line graph that highlights growth... it's your choice!

By itself, this data gives you and your clients a general idea of your agency's SEO success, but in order to get the big picture, you should compare your goal completions to other metrics on your dashboard. If you aren’t getting a high number of conversions, take a look at other metrics that aren’t performing well to see if you can identify where the problem is.

While it measures a similar trend, the local SEO ranking change KPI is quite different from the standard organic search engine ranking change. This measures how well the client’s website performs when compared to local competitors in Google Maps and the “3-pack”.

Your SEO dashboard easily integrates with a client’s Google Business Profile listing and tracks how it compares to the local keywords you’re targeting. If a client is trying to build a bigger local presence, this metric is one you can’t afford to miss.

Search engines rank authoritative sites higher than others, so part of your SEO strategy should be to make your clients’ websites more authoritative. One way to do this is by getting other websites to link back to their website through things like guest posts or blogging.

We display how many new backlinks you’ve gained and how many existing backlinks you lost over a certain period of time. The dashboard uses Majestic, a backlink tracking software, to generate this number for you. If you’re losing a lot of links, consider refreshing your outreach strategy. If you’re getting a lot of new backlinks, but your SEO rank isn’t improving, you’ll have to dig a little deeper to identify the problem so you can resolve it.

Oftentimes, you’ll need to report to your client on the number of backlinks you’ve actively built for your client’s website. This will typically be a part of your actual contract and determine whether or not you get paid for your services.

Tracking the number of backlinks you’ve built can give your client an idea of the amount of work you’re putting into their campaign and the amount of success you’re experiencing because of it. This helps build trust with your agency clients.

Technical SEO issues often stand between a website and better rankings. Google Lighthouse metrics make it easy to track technical performance across critical areas like SEO, page speed, accessibility, and mobile usability.

Connect your client's Google Lighthouse integration to quickly identify technical on-site errors on your client’s website that may negatively affect the site’s SEO score. Include Lighthouse SEO audit metrics to identify performance, accessibility & SEO roadblocks. Fix them fast & watch client results soar!

This tool shows progress over time for you to compare the improvement in the technical aspects of a client’s website against the improvement in conversions and ROI. This helps highlight to your clients the importance of always keeping up with technical website maintenance.

Backlink profiles and authority scores are critical for understanding how search engines perceive a website’s credibility. Integrating data from tools like Semrush, Ahrefs, or Moz into SEO reporting dashboards provides a detailed view of a site’s link-building progress and domain strength.

It's easy to keep the metrics top-level and focus on domain or page-level authority, or dig deeper into individual pages using the drag-and-drop editor.

This metric represents the percentage of total possible clicks your site could receive based on current keyword rankings. It’s a fast way to understand how visible your client’s domain is in organic search—without getting lost in the weeds of individual keyword positions.

A higher visibility score means stronger search presence, better ranking distribution, and more opportunities to drive organic traffic. Agencies often track this score weekly to spot SEO wins or dips before they impact traffic and conversions.

Of all the parts on a website, the landing pages are perhaps the most important. These are the first points of contact for a potential customer and can make or break your conversion rate.

The SEO analytics report uses Google Analytics data or Google Search Console metrics to identify which landing pages are driving the most organic search traffic for your clients. This analytics data helps you determine which landing page strategy is most effective so you can build subsequent pages with the same strategy for maximum effectiveness.

The number of reviews a client receives is a quick way to tell how much buzz the business is generating. It’s always a good idea to keep track of new reviews and what customers are saying. If you’re getting a bunch of new reviews out of nowhere, easily add ratings and review data to immediate correlate that growth with any changes you’ve made to your overall campaign strategy.

The number of reviews a client is getting is also an important factor for local SEO ranking. Generally speaking, the more positive reviews a client is receiving, the higher their website will rank on the local map 3-pack.

Tracking the number of reviews gives you a surface-level look at what people are saying about a client’s business. However, the average review rating tells you exactly what customers think. A high rating is the goal here, of course, and if you’re not achieving that, you should have a discussion with your client to improve that score.

Tracking organic traffic and revenue goals is essential to demonstrate how SEO efforts align with client objectives. By highlighting progress against set goals, you provide clear, measurable results that showcase the value of your work.

Integrated goal tracking also identifies areas for improvement, ensuring continuous optimization of strategies. This transparency builds trust and helps clients understand the impact of your efforts on their business success. Learn more about goal tracking and annotations to elevate your reporting.