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AgencyAnalytics launches AI search tracking as agencies report losing visibility into where clients get found
AI Tracker leads a new suite of AI features, including AgencyAnalytics MCP, which brings live client data into tools like ChatGPT and Claude.
Jul 17, 2026
Marketing attribution is broken in 2026. What does that mean for agencies?
Four attribution challenges landed within four points of each other in the 2026 Marketing Agency Benchmarks Report. Here’s why no single tracking fix closes the gap, and what that means for client retention.
Jul 15, 2026
AI search is rewriting the SEO playbook. Here’s what 494 agencies are doing about it
Two in three agencies say clients are asking about AI search. Check out new benchmark data from 494 agencies on how the SEO playbook is being rewritten for 2026.
Jun 30, 2026
Latest

Feb 26, 2024
Content Marketing KPIs to Track in Client Reports and Dashboards
Content marketing KPIs connect ROI to creative output, give tangible results, and demonstrate content performance. Here are the ones your agency should track.

Feb 23, 2024
How To Promote Workplace Diversity at Your Agency
Discover how workplace diversity fuels creativity and success in agencies. Learn how to implement inclusive policies and overcome common challenges.

Feb 21, 2024
16 Vital Email Engagement Metrics To Track
Learn strategies to increase a client’s ROI with these important email engagement metrics to track.

Feb 20, 2024
7 Agency Growth Mistakes To Avoid When Scaling Fast
Learn why digital marketing agencies must take a careful approach to growth. Discover the mistakes to avoid to stay in the race and reach the finish line.

Feb 19, 2024
16 Key Podcast Metrics You Need to Track
A podcast is a great way to market yourself (or your clients) and grow a community. Discover the most important podcast metrics to track, plus where to find your podcast analytics.

Feb 16, 2024
12 Essential Marketing Agency Industry Insights for 2024
Discover how agencies navigate client acquisition, referrals, time management, and economic uncertainty, all while maintaining optimism for revenue growth in 2024.

Feb 15, 2024
How Perceived Value Helped Melon Local Dominate the Insurance Marketing Niche
In just over four years, Melon Local has dominated the insurance marketing niche. CEO Whitney Green-Olson tells the tale of her agency’s meteoric rise.

Feb 14, 2024
What To Look for in a Marketing Analytics Platform (Buying Guide)
This article hand-delivers you the must-haves to evaluate solutions, narrow down your options, and pick the best marketing analytics platform for your agency.

Feb 13, 2024
Is Your Marketing Agency Website Costing You Clients?
Your agency website can make or break whether a lead turns into a client. Use these tips to optimize your site—and your conversion rate.