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AgencyAnalytics launches AI search tracking as agencies report losing visibility into where clients get found
AI Tracker leads a new suite of AI features, including AgencyAnalytics MCP, which brings live client data into tools like ChatGPT and Claude.
Jul 17, 2026
Marketing attribution is broken in 2026. What does that mean for agencies?
Four attribution challenges landed within four points of each other in the 2026 Marketing Agency Benchmarks Report. Here’s why no single tracking fix closes the gap, and what that means for client retention.
Jul 15, 2026
AI search is rewriting the SEO playbook. Here’s what 494 agencies are doing about it
Two in three agencies say clients are asking about AI search. Check out new benchmark data from 494 agencies on how the SEO playbook is being rewritten for 2026.
Jun 30, 2026
Latest

Jan 23, 2024
Snapchat Analytics: Top Snapchat Metrics To Track for Clients
Brands that can connect with their audience and build loyalty are the ones that thrive. Snapchat has become an effective way for brands to reach a younger demographic, which is why it’s important for your agency to know what Snapchat metrics to track in order to measure performance.

Jan 23, 2024
The Only 19 SEO Tutorials You Need To Read
Don’t spend thousands on SEO courses. We’ve compiled a list of the best free SEO tutorials out there to help you start ranking like a master!

Jan 21, 2024
A Guide To Configuring GA4 Audiences
Google Analytics 4 (GA4) is the latest version of Google Analytics, and it’s packed with new features and capabilities. One of the most powerful features of GA4 is audiences.

Jan 19, 2024
7 Types of Manager Meetings Every Agency Should Know About
Boost your agency’s productivity with effective manager meetings. Learn key strategies for communication, goal setting, and team collaboration.

Jan 17, 2024
Agency Utilization Rate: How to Use This Metric to Increase Efficiency
In this guide, we discuss an essential metric to track for growth: agency utilization rate. In particular, we’ll discuss what it is, how to calculate it, and why it’s so important for agencies.

Jan 17, 2024
Perfect Pitch Presentation Tips for Marketing Agency Leaders
Hone your pitch presentation skills and learn how to communicate your agency’s value and unique selling points to prospects, clients, and potential investors.

Jan 15, 2024
How To Handle Common Marketing Agency Sales Objections
The best way to get past a sales objection at a marketing agency is to address it head-on. Understand what is holding your potential clients back will help your agency move forward with the sale.

Jan 13, 2024
A Guide To Ad Hoc Reporting for Marketing Agencies
For a marketing agency, it means creating reports for your clients on request to answer a specific question. You might think this is beyond the scope of your services, but with the right ad hoc reporting tools, it won’t be hard to provide actionable insights to satisfy your clients’ specific needs.
Jan 13, 2024
What Is the Best Call Tracking App and the KPIs to Follow?
Do you know if your marketing campaigns are actually generating calls? Use the right call tracking apps to find out! Don’t let your efforts go unmeasured. With powerful call tracking apps like CallRail, WhatConverts, & Avanser, you’ll know exactly which campaigns lead to conversions.