PPC Dashboard

What is a PPC Dashboard?

A PPC dashboard displays key metrics from your clients' pay-per-click campaigns in real-time. These metrics are automatically retrieved from multiple ad platforms, including Google Ads, Facebook Ads, Microsoft Ads, Instagram Ads, Spotify Ads, and more. That means no more manual data collection, screenshots, or clunky spreadsheets! Instead, you'll have a single interface that displays top PPC dashboard metrics, all in one place.

Create custom dashboards tailored to each client's PPC campaigns and provide a unique, comprehensive view of advertising performance. Even share granular insights according to ad groups and individual ad sets; it's all up to you.

For extra personalization, add your brand colors and logo with the white label feature, which demonstrates professionalism and attention to detail. Impress clients with professional dashboards, streamline client onboarding, and make client reporting a breeze.

Why Your Agency Needs a PPC Dashboard

When running a large-scale PPC campaign, you've likely got multiple efforts across several advertising platforms. Because of this, it can be incredibly difficult to keep track of all the moving parts. To truly measure a campaign’s success, you definitely don’t want to miss insights that could contribute to the bigger picture.

Take your agency's success to new heights with a scalable PPC dashboard designed to complement your agency's growth. With costs, click-through rates, conversion rates, and other key PPC dashboard metrics at your fingertips, interpreting data has never been easier.

Spend less time creating client reports and more time optimizing PPC spend, budget distribution, and bidding strategies. Quickly view insights from your clients' advertising campaigns and even across multiple data sources (like Google Analytics, LinkedIn Ads and Facebook).

If your clients prefer a static format, simply convert this data into a white labeled client report in just a few clicks. Alternatively, use a pre-built PPC report template from the get-go.

8 Sections To Include in a PPC Dashboard

Ready to deliver PPC dashboards that provide the most value to your clients? Here are a few key sections to include. The best part? This clean format also reiterates your agency's expertise in managing PPC campaigns, which builds client confidence.

1. Cost

Display the cost of all of your client's PPC ad campaigns in a single place, which makes it easier to track your overall cost vs. budget. This keeps transparency on the table, ensuring they know exactly how much has been invested so far.

It’s important to remember that some platforms (like Google Ads) will sometimes spend marginally more than your client's daily budget to maximize the number of clicks. To ensure things go according to plan, monitor the total monthly amount on this PPC dashboard closely, especially for stricter budgets.

2. Conversions

Conversions are one of the most important numbers to include in a client's PPC dashboard. This metric is calculated by counting the number of times someone clicks on one of their ads and completes a call to action (e.g., purchasing a product or signing up for a newsletter).

A high number of conversions shows that your client's PPC strategy is encouraging users to engage and take action. On the other hand, a low number may mean improvements are needed. For example, consider refining ad copy, adding more strategically placed CTAs, or trying a different bidding strategy.

3. Conversion Rate

Conversion rate is expressed as a percentage, showing the total number of conversions achieved relative to the number of clicks.

By examining conversion rate alongside the number of conversions, your agency will better assess the effectiveness of campaign CTAs and the appeal of a client's offerings.

For example, say a client has a high number of conversions but a low conversion rate. It suggests that their ads have potential to perform better with optimization tweaks.

4. Cost Per Conversion

Cost per conversion shows how much is spent to win a new customer or achieve a desired outcome (e.g., an online sale). This metric shows whether your client's expenditure is yielding a significant enough ROI.

A low cost per conversion generally means that your client's campaign is cost-efficient. Essentially, they're spending less to acquire each conversion, which is a positive sign.

However, if conversions are low despite a low cost, it might indicate low-quality leads or a budget that isn't competitive enough. To fix this, refine your client's targeting strategy, ensuring they're spending enough to acquire conversion-oriented customers.

5. Impressions

Impressions measure how many users view your client's ad. While this metric doesn't include clicks or conversions, it shows whether PPC campaigns are receiving enough visibility and reach.

A high number of impressions means your client's ad is frequently displayed, which increases the chances of brand recognition. However, if impressions are high but engagement is low, it could signal a disconnect between ad content and what resonates with the audience.

6. Clicks

Clicks show how many users interact with your client's ads by clicking on them, which indicates some level of heightened interest.

A high number of clicks may be be a good indicator of campaign success, especially if this is your client's end goal. If these clicks aren't leading to the desired concrete actions (e.g., form submissions), determine if there are any roadblocks in the conversion funnel. For example, this may include a lengthy checkout process or a sign-up form with too many fields.

7. Click-Through Rate (CTR)

Click-through rate (CTR) measures the percentage of users that click on your client's ad, compared to the total number of impressions. This metric shows whether ad campaigns are effective in getting users to act, beyond passive viewing.

A high CTR means your client's ad is compelling and relevant to the target audience. On the other hand, a low CTR may signal that a few tweaks are needed (e.g., adjusting keywords or using a different creative).

8. View-Through Conversions

View-through conversions (VTC) occur when a user sees your client's ad but doesn’t click on it. Instead, they return to the site within 30 days and complete a conversion.

Though it's a relatively a newer KPI in PPC advertising, it’s a valuable metric to monitor (especially for display ads), as it measures the indirect impact of ad impressions on conversions.

Since display ads often have a minimal CTR, it can be incredibly difficult to determine how effective they are. VTCs show a more accurate performance overview, which shows that your agency's strategy is effective.

9. Goal Tracking

To demonstrate whether your client's targets are on the right track, use the goal tracking feature. This is a dynamic way to show real-time progress, visualize performance, and maintain data transparency. Plus, it equips your agency to make any PPC campaign optimizations if needed (e.g., adjusting ad spend to achieve more conversions).

Here are some best practices for setting goals in PPC campaigns:

• Create Relevant Goals: Align PPC campaign goals with your client’s overall marketing strategy. This may include increasing conversions, driving qualified leads, or improving ROAS.

• Remain Adaptable: Regularly review and adjust PPC goals based on KPIs like click-through rates (CTR), cost per conversion, or overall cost.

• Use Clear Performance Metrics: Set measurable, quantifiable targets like a specific number of leads or conversions.

Seamlessly Integrate Data from Top PPC Platforms

This PPC dashboard integrates with leading marketing platforms, giving your agency real-time tracking and reporting capabilities.

No more cutting and pasting screenshots into a spreadsheet. Provide a comprehensive view of overall campaign performance by consolidating all your clients' PPC data into one convenient dashboard.

Make informed decisions, identify trends, and optimize strategies for maximum impact. For best results:

• Start with a pre-built PPC dashboard template to save time from creating one from scratch.

• Utilize an intuitive drag-and-drop dashboard builder to customize the dashboard, move widgets around, and meet your clients' exact needs.

• Highlight specific KPIs, rearrange data visualizations, or add other unique elements (like annotations for more context).

• Create custom metrics that reflect your client's specific PPC goals and business objectives (e.g., overall return on ad spend for all PPC campaigns).

Need a way to speed up your reporting process even more? Try the 11-second Smart Dashboard feature! In the blink of an eye, watch your client's unique PPC metrics populate into a sleek, professional dashboard.

Make the most of your billable time, enhance the reporting process, and streamline internal operations. It's a must-have for sustainable agency growth.

If you’re looking for an all-in-one reporting tool for your agency that manages various marketing tactics and channels, AgencyAnalytics has to be your go-to reporting solution. Create stunning automated reports and dashboards in just a few minutes.

Michael Wisby / CEO