Lia Van Baalen
Lia Van Baalen is a Canadian content marketer with a decade of experience writing B2B content for SaaS, manufacturing and renewable energy companies. In her opinion, nothing is quite so satisfying in marketing as a good subject matter interview.
Articles by Lia Van Baalen
The Ultimate Facebook Ads Checklist
This Ultimate Facebook Ads Checklist covers all the complex ins and outs of Facebook Ad campaigns, plus strategies for crystal clear client reporting.
How To Use the 70-20-10 Learning Model to Upskill Your Marketing Team
Foster agency employee growth with the budget-friendly 70-20-10 learning model for agency team development, with hands-on skill training & collaboration.
Tame Agency Chaos by Implementing Project Controls
Explore project controls to tackle scope creep and deliver client satisfaction. Boost project success by getting ahead and staying on budget.
7-Point Project Management Checklist For Flawless Marketing Project Execution
Our project management checklist will have you on the road to success with streamlined processes, improved communication and budget mastery.
Winning Strategies to Craft a Captivating Digital Marketing Proposal
Craft captivating digital marketing proposals that win clients with our five-part format. Discover what to include and storytelling best practices.