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Lia Van Baalen
Lia Van Baalen is a Canadian content marketer with a decade of experience writing B2B content for SaaS, manufacturing and renewable energy companies. In her opinion, nothing is quite so satisfying in marketing as a good subject matter interview.
Articles by Lia Van Baalen
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The Ultimate Facebook Ads Checklist
This Ultimate Facebook Ads Checklist covers all the complex ins and outs of Facebook Ad campaigns, plus strategies for crystal clear client reporting.
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How To Use the 70-20-10 Learning Model to Upskill Your Marketing Team
Foster agency employee growth with the budget-friendly 70-20-10 learning model for agency team development, with hands-on skill training & collaboration.
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Tame Agency Chaos by Implementing Project Controls
Explore project controls to tackle scope creep and deliver client satisfaction. Boost project success by getting ahead and staying on budget.
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7-Point Project Management Checklist For Flawless Marketing Project Execution
Our project management checklist will have you on the road to success with streamlined processes, improved communication and budget mastery.
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Winning Strategies to Craft a Captivating Digital Marketing Proposal
Craft captivating digital marketing proposals that win clients with our five-part format. Discover what to include and storytelling best practices.
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