19 Types of Keywords Every Marketer Should Know
Knowing different keyword types is the first step to creating an effective marketing strategy for your clients. Here are the most common types of keywords every agency should know.
What is a Good CTR? Is Your Click-Through Rate Good Enough?
Click-through rate is arguably one of the most common metrics for digital marketing ad campaigns. And this is for good reason! Average click-through rate informs you about the number of people clicking on your ads compared to everyone who sees them, usually your target audience.
How Much To Charge for PPC Management? (+ Free Template)
As a PPC agency, you use every best practice available, squeezing maximum results from each campaign. But how much should your agency charge for PPC management? Here’s everything you need to know about PPC pricing to hit the sweet spot and make sure you’re earning what you’re worth.
7 Ways To Streamline Your Clients’ Google Shopping Feed Management
The process of managing the Google Shopping feed of a single client can be quite time-consuming and take up much of your account managers’ capacity. Learn techniques to manage clients’ Google Shopping campaigns and tips on how to maximize client brand revenue through Google Shopping Feeds.
A Complete Guide to Pinterest Ads
In this guide, we’ll discuss everything digital agencies need to know about Pinterest Ads, including how to set up a new ad campaign and report on the results.
The Definitive Guide to Marketing Attribution Models
An attribution model is a framework for analyzing which touchpoints or marketing channels get credit for a conversion in the customer’s journey. We’ll explore each model in Google Analytics so your agency can make an informed decision.
Google Display & Video 360: The Ins and Outs You Should Know
Google Display & Video 360 is a feature-rich, all-in-one platform for agencies to manage their online advertising campaigns across display, video, audio, and more. Here’s what you should know.
A Complete Guide to PPC Competitor Analysis (+Template)
PPC competitor analysis is one of the most important and useful practices you can implement as an agency. Learn more about how PPC competitor analysis benefits your agency and how to do it correctly.
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