How to Hire a PPC Manager for Your Marketing Agency
Learn the essential steps to hire a skilled PPC manager for your agency. Discover effective strategies for finding, evaluating, and selecting the right candidate to optimize your pay-per-click advertising campaigns
How To Prove Your PPC ROI
Your agency must have a strategy to measure PPC ROI and demonstrate value in the long term. In this article, we’ll outline how to go beyond surface-level insights and help clients see the results of their PPC efforts.
Exploring the Pros and Cons of Microsoft Ads (Bing) vs. Google Ads
From CPC rates to market reach, we explore what you need to know about Google Ads vs. Microsoft Ads before making an informed decision.
12 Best SEM Reporting Tools to Boost Search Marketing Performance
In this article, we’ll explore the ins and outs of SEM and share the best tools to streamline data-tracking . That way, you’ll save time and help clients meet their SEM goals.
7 Tough Love Truths From Video Advertising Trends
Discover the latest digital video advertising trends that you need to embrace. Stay ahead of the competition and leverage these insights to optimize your ad campaigns for maximum impact.
What is Programmatic Advertising? A Complete Guide
In this guide, we discuss everything your agency needs to know about programmatic advertising, including targeting strategies and tracking your results.
7 Ways To Streamline Your Clients’ Google Shopping Feed Management
The process of managing the Google Shopping feed of a single client can be quite time-consuming and take up much of your account managers’ capacity. Learn techniques to manage clients’ Google Shopping campaigns and tips on how to maximize client brand revenue through Google Shopping Feeds.
A Complete Guide to Pinterest Ads
In this guide, we’ll discuss everything digital agencies need to know about Pinterest Ads, including how to set up a new ad campaign and report on the results.
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