Insights to grow, lead, and
scale your agency

Learn from marketing experts who understand the agency world inside and out. Whether you’re scaling operations or fine-tuning client strategy, find insights that move the needle.

Featured

Best Google Analytics Reporting Tools for Agencies in 2026

Struggling to turn all that Google Analytics data into meaningful reports? Find the right one for your reporting needs with our guide to the 8 best Google Analytics reporting tools for 2026 and beyond.

May 5, 2026

9 Best SEO reporting tools for agencies in 2026: Features, pricing & how to choose

Compare the best SEO reporting tools for agencies in 2026. See features, pricing, white-label options, and top picks for faster client reporting.

Agency Tools

Apr 23, 2026

How to create custom reports in Google Analytics 4: step-by-step

Learn how to create custom reports in GA4 with this step-by-step guide. Discover tips, examples, and best practices for marketers.

Apr 17, 2026

Latest

AgencyAnalytics - Benefits of an All-in-One Marketing Analytics Dashboard

Jul 9, 2025

7 Benefits of an All-in-One Marketing Analytics Dashboard

Improving your team’s performance is a top priority for agency owners like you, and that’s why you need an all-in-one marketing analytics dashboard. Here are the benefits of this powerful tool for executing marketing strategies and making informed business decisions.

Marketing Analytics

Reporting & Insights

Marketing Agency Profitability and Growth Metrics

Jul 8, 2025

Top 10 Marketing Agency Performance Metrics & KPIs to Track for Profitability & Growth

In this article, we asked several marketing agencies to share their most important performance metrics and KPIs to ensure the profitability and growth of their agency—ranging from sales, marketing, finances, pricing, and customer success.

Agency Growth

Jul 6, 2025

6 Simple Ways to Enhance the Customer Experience

In this article, you will find six actionable steps to improve your customer experience and ensure the highest level of customer satisfaction possible.

Agency Management

6 Ways to Increase Customer Lifetime Value at Your Agency

Jul 5, 2025

6 Ways Digital Agencies Can Increase Customer Lifetime Value

This article includes tips to maximize your customer lifetime value and build their loyalty. Increasing customer lifetime value is a classic example of working smarter, not harder.

Agency Growth

Jul 4, 2025

Google Ads Benchmarks Your Agency Needs To Know in 2025

Access key Google Ads benchmarks, including cost per conversion, CTR, and conversion rates, tailored by industry. Learn to interpret these metrics to optimize campaigns, refine strategies, and position your agency as a trusted expert.

Reporting & Insights

Hero Image for 15 Year Anniversary AgencyAnalytics Blog Post

Jul 3, 2025

Celebrating the 15-Year Anniversary of AgencyAnalytics!

From a kitchen table startup to a platform trusted by thousands of agencies, discover how AgencyAnalytics has spent fifteen years growing, innovating, and building for the future.

Company Updates

Hero image for the blog titled "7 SEM Metrics You Need To Track"

Jul 1, 2025

Top 7 SEM Metrics You Need To Track

Discover the key SEM metrics you need to monitor to optimize campaign performance and deliver ROI.

Marketing Analytics

Jun 25, 2025

What Is Semantic SEO? (And How To Optimize for It)

Semantic SEO is changing how search works by prioritizing meaning over exact keywords. Brock Murray of seoplus+ breaks down what it means and why it matters for building content that ranks.

Marketing Best Practices