Bing Dashboard for Paid and Organic Performance Monitoring

Customizable Bing Dashboard for SEO and PPC Strategy

A white label Bing dashboard brings together organic and paid Bing performance in one clean interface—ideal for agencies managing both search visibility and ad results on Microsoft's platform. Track key KPIs like ad spend, CTR, and impression share across campaigns. Customize widgets, track keyword rankings, highlight branded search impact, and compare Bing performance with Google to identify growth opportunities in overlooked channels.

For clients, it’s a polished, real-time dashboard that clarifies how Bing campaigns contribute to their overall marketing success. For your agency, it’s a timesaver that supports smarter budget allocation and deeper campaign insights.

AgencyAnalytics allows us to make data-informed decisions quickly. Clients also have access to an all-in-one marketing dashboard to see how each channel performs. This allows us to work together and optimize campaigns to get clients the best ROI.

Ben Spray / Managing Director

What's Included in Our Bing Dashboard Template

1. Conversions

Conversions are the ultimate performance-measuring metrics for your Bing ad campaigns, so it makes sense that it should be a KPI you track on your dashboard. Exactly what a conversion is can change depending on a client’s end goal. Sometimes, a conversion can mean someone finding the client’s website and filling out a contact form. Sometimes it means finding the client’s website and purchasing a product.

2. Cost

Like many other ad platforms, Bing Ads doesn’t charge you until someone actually clicks on your ad. You’ll want to be sure you aren’t exceeding the budget your clients have planned, and this metric helps you ensure that. However, remember that this number can sometimes exceed your planned daily budget to gather more clicks and potentially more conversions. This is completely normal, and Bing Ads won’t exceed your total planned budget.

For the most part, advertising on Bing Ads is much cheaper than with other platforms. This is something many clients don’t know. Showing your clients the benefits of Bing Ads in conjunction with the lower cost can boost their confidence in your agency and your ability to bring them new business.

3. Cost Per Conversion

Because of Bing’s overall lower cost, you’ll also typically find that your ad campaign’s cost per conversion (CPC) is lower as well. CPC measures how much it costs your client to convert a new customer. It’s helpful to show your clients how far their ad spend goes on Bing ad campaigns, especially when compared to other ad platforms. Use the CPC number in comparison with the total cost of your campaign.

4. Clicks

The number of people clicking on your Bing Ads is another metric that can give you a quick pulse on how well your ads or PPC campaigns are performing. However, you can’t rely on this Microsoft Advertising metric alone. This piece of your Bing dashboard is best utilized when compared to your conversions and click-through rate. Lots of clicks with little to no conversion can indicate a problem with your call to action or a client’s website.

Bing Ads that aren’t getting many clicks can indicate a problem with the ad copy, creative, or targeting.Consider your demographics and make tweaks where possible to optimize the ads that aren’t getting any clicks.

5. CTR (Click-Through Rate)

Your click-through rate, or CTR, is calculated by dividing the number of clicks by the number of people seeing your ad. This metric gives you a deeper insight into the effectiveness of your ads. If you have a low CTR, it could mean that your ads aren’t reaching your intended audience. Or maybe the offer isn’t compelling enough for your target audience.

Use your dashboard’s CTR to create a better overall outcome for your client. If the CTR is low, you might need to work with your client to come up with a more enticing offer. Or maybe you need to adjust the call to action. Compare the CTR with your conversion rate to narrow down the reason behind numbers that are too high or too low. For example, a low CTR could indicate a problem with the ad itself, while a high CTR and low conversion rate could mean you’re not targeting the right audience.

You can also report on CTR across all of your PPC campaigns with our PPC dashboard template.

6. Bing SEO Rank Tracking

Ranking high on all the popular search engines is one of the best ways to get noticed by new customers. A higher search engine ranking gives your clients’ websites more authority. The competition on Bing is much lower than Google, which gives you a unique opportunity to shine in your client’s eyes by generating more ROI with your Bing Ads.

Your AgencyAnalytics Bing dashboard automatically tracks your clients’ SEO ranking over time so you can show your client how effective your strategies are in gaining more visibility. If your rankings aren’t changing, or if they’re lowering, you can start making the appropriate adjustments.

7. Top Clicked Keywords

The words potential customers use while searching for products or services are important facets to any SEO strategy and Bing Ads campaign. You should find the best keywords for your clients’ campaigns.

Your Bing dashboard then tracks which keywords are performing the best. This is a crucial piece of information that you can’t afford to ignore. If all your keywords are underperforming, you know that you need to find new ones to target.

Like other key metrics, your top clicked keywords should be used in tandem with other KPIs on this list, especially the SEO ranking change. If you aren’t moving up in the rankings, look to see if your keywords are having trouble.

8. Top Keyword Impressions

Keyword impressions from Bing Webmaster Tools shows you how many times you showed. Keywords with a high number of impressions are most effective, and you should continue to capitalize on those keywords.

This list also gives you deeper insights into how a client’s target audience browses the web and what they’re searching for. You can use effective impressions to branch out into new keywords and create an even more effective ad campaign.

To make the most out of Bing Ads, linking a Microsoft account to a customizable reporting platform saves time by utilizing automated reporting systems and predefined templates.

The best dashboards for Bing campaigns provide a seamless experience for generating impactful reports, even without advanced skills in data analysis. The Bing integrations ensure that your PPC reporting is efficient and powerful, giving your agency the insights it needs need to optimize client campaigns.