Campaign Performance Dashboard

What Is a Campaign Performance Dashboard?

A campaign performance dashboard is a customizable reporting tool that helps agencies easily track their clients’ key performance indicators. Instead of logging into multiple accounts or relying on manual spreadsheets, this dashboard automatically consolidates insights in one centralized hub.

View important metrics side-by-side, like SEO analytics, PPC data points, web analytics insights, and more. This way, you’ll present the complete picture of your client’s marketing performance and create a data narrative that makes sense. 

This tool also doubles as a powerful branding asset. Use the white label feature to effortlessly incorporate your logo, brand colors, and even a custom cover page. That way, your agency maintains a consistent and professional appearance, which becomes instantly recognizable to clients. 

Why Your Agency Needs a Campaign Performance Dashboard

Simply put, your agency needs a streamlined way to track multiple data points without logging into individual marketing platforms. This dashboard eliminates outdated reporting methods (like screenshots and clunky spreadsheets), giving you actionable insights in a sleek interface. It also ensures you’re always working with the most up-to-date information, making campaign management much more efficient.

Help clients meet their marketing goals, like achieving a specific number of impressions or acquiring high-quality backlinks. Plus, it streamlines your internal operations. Your staff will no longer have to piece together data or spend countless hours preparing reports. Instead, they’ll reclaim billable time to focus on high-level activities, like actually meeting deliverables.

Need a touch of customization? No problem! Toggle with different data visualizations, add annotations for context, or even include an executive summary–it’s all up to you. And if you need more specific templates, we’ve got that too. Here are a few of our top report examples, web analytics dashboard examples, and marketing dashboard examples below.

Include Insights Across All Your Clients’ Marketing Campaigns

So, what exactly should your agency include in a campaign performance dashboard? Here’s a breakdown of the most important sections. 

Website Analytics Dashboard Overview

Easily view website analytics from platforms like Google Search Console. Provide key updates on impressions, click-through rates, and average search position. Automatically check for any sitemap errors, alerts, and other related issues.

Paid Ads Dashboard Overview

For a clear view of your client’s paid campaign performance, include an overview in their custom marketing dashboard. Whether it's Microsoft Ads or Google Ads data, reporting on these key insights is simple. Track metrics like click-through rate, ad costs, and more to stay on top of campaign success.

SEO Dashboard Overview

Provide a clear, real-time summary of your client’s website search performance. Through the Google Analytics integration, monitor metrics like sessions and event count. That way, clients will understand whether they’re hitting traffic numbers and getting enough visibility.

Social Media Marketing Dashboard Overview

Keep on the pulse of your client’s social media performance. Create a dashboard overview to report on their campaigns from Facebook, Instagram, LinkedIn and other top platforms. Monitor social media engagement, impressions, and any follower count changes. 

Email Marketing Dashboard Overview

Sending a newsletter is just one part of the equation. Let clients know whether their email campaigns are driving desired results. 

From Mailchimp to ConstantContact, it’s a breeze to integrate email platform insights into a high-level marketing KPI dashboard. Track open rates and any changes to subscriber count, in addition to other key email metrics. 

11 Metrics To Include in a Campaign Performance Dashboard

A well-structured campaign performance dashboard does more than display data. It’s designed to help clients quickly grasp key insights. Focus on key metrics (like the ones below) to provide clarity and make informed decisions.

1. Page Impressions

Page impressions refer to the total number of times a piece of content is viewed, whether clicked on or not. This social media metric tracks every instance that a post appears on a user’s feed, giving a broader sense of content reach. 

Use page impressions to assess a campaign's overall visibility. A high number means content is being seen by more users, which may lead to more tangible results (like engagement). On the other hand, a low number could indicate that improvements are needed (e.g., using more compelling imagery).

2. Engagement 

Engagement measures how actively users are interacting with your client’s content. It’s calculated by adding the total number of user actions (likes, comments, shares), which reflects the audience’s interest beyond passive viewing.

A high level of engagement indicates that your client’s content is resonating and piquing interest in some way. On the other hand, a low number may require revisiting the messaging or creative. It may also mean inviting users to engage (e.g., including “Comment below” in a social media caption). 

3. Sessions

Sessions refer to the total number of visits to your client’s website within a specified timeframe. Each session begins when a user interacts with a site and ends after 30 minutes of inactivity (or before, if the user exits). It’s a key indicator of overall site traffic and user engagement patterns.

Monitor sessions to fine-tune campaigns and ensure your client’s website is generating enough organic traffic. To address a low number of sessions, focus on refining keyword strategies, optimizing landing pages, or increasing outreach efforts.

4. Event Count

Event count tracks how many specific actions users take on your client’s website or app (e.g., clicks, form submissions, or downloads). Each event is logged to show engagement with content or interactive elements. This way, your agency is better equipped to identify top-performing content and the most common user actions.

A high event count suggests that users are taking meaningful actions, which may translate to a meaningful conversion later on. If this number is low, consider optimizing the user experience (e.g., improving website navigation) or simplifying calls to action. 

5. Average Search Position

Average search position shows where your client’s website ranks in the SERPs for specific keywords. This metric helps gauge visibility and whether your client’s content aligns with user search intent. 

A high position (lower numerical value) means their content is appearing near the top of the SERPs, leading to greater exposure and potential traffic. If their position is low, focus on improving keyword relevance or the overall content marketing strategy. 

6. Open Rate

Open rate measures the percentage of recipients who open an email relative to the total number of emails delivered. This metric reveals the effectiveness of subject lines and provides insight into your client’s sending reputation. 

A high open rate is a great sign. While it doesn’t include engagement, it shows that your client’s email is catching initial attention (at the very least). To address a low rate, consider adjusting subject lines, sender names, or delivery times.

7. Unsubscribed Contacts

Unsubscribed contacts refer to the number of recipients who choose to opt out of receiving your client’s future emails. This metric shows how well email content meets audience expectations and offers insight into overall subscriber satisfaction.

Use this data to monitor the health of email lists and the relevance of email marketing efforts. To address an abnormally high rate, consider reviewing email frequency, improving content relevance, or using a more personalized approach.

8. Conversion Rate

Conversion rate measures the percentage of users who complete a desired action, such as making a purchase, signing up for a service, or filling out a form. 

It’s a useful metric for assessing the success of PPC campaigns and is also commonly used across other marketing efforts (e.g., social media and email marketing). 

A high conversion rate indicates that your client’s campaign is resonating with the target audience and leading to tangible results. To fix a low rate, consider improving the landing page design or optimizing calls-to-action.

9. Total Ad Cost

Total ad cost refers to the overall amount your client spends on advertising campaigns. This figure includes all expenses related to ad placements, clicks, impressions, and other associated costs.

Reporting on this metric helps clients have a clear understanding of their total financial investment across platforms, including Facebook Ads, Instagram Ads, and Google Ads. It also shows whether your client’s spend has yielded expected results and sufficient ROI. 

10. New Links

New links refer to freshly acquired backlinks that direct users to your client’s website. This metric directly impacts search engine rankings and website authority, which is why it’s worth reporting on.

Acquiring new, relevant links demonstrates your agency’s ability to form meaningful outreach partnerships and boost a client’s online reputation. To build a solid backlink profile, focus on guest post collaborations with authoritative websites and creating relevant content. 

11. Goal Tracking

An essential part of client management is reporting on progress. What better way to do that than through real-time goal tracking? This visual feature gives clients a clear view of their progress, ensuring their objectives are on track. It keeps everyone aligned and confident that the plan is moving in the right direction.

Whether it’s meeting a quarterly lead generation target or acquiring a specific number of backlinks, this visualization is a must-have for any campaign performance dashboard.  

When setting campaign performance goals, keep these best practices in mind:

• Align targets goals with both short-term performance metrics and long-term business objectives.

• Focus on measurable outcomes that directly impact your client’s bottom line.

• Regularly review and adjust goals based on performance trends. 

Here’s another tip: When sharing results, it’s also important to consider the target audience. Who are the clients you’re presenting for? For example, a Marketing Manager may value more intricate and granular insights. On the other hand, busy executives could prefer a CMO marketing dashboard that only includes high-level data. 

Streamline Reporting With Campaign Performance Dashboards. Focus on What Matters. 

Elevate your agency's efficiency and client satisfaction with one powerful tool. By using a campaign performance dashboard, you’ll remove the hassle of manual data collection altogether. That way, there’s more time to focus on high-level strategies and nurturing client relationships.

Need more customization? Use the drag-and-drop editor to easily add or remove metrics–whatever format works best. Share insights that matter and create marketing dashboards that perfectly align with your clients' unique goals. Even choose from pre-built marketing dashboard templates–it’s that simple!

And if that wasn’t enough, your agency also has the option to generate an 11-Second Smart Dashboard. Watch as a visual dashboard populates with your client’s key marketing metrics just like that! Investing in AgencyAnalytics is more than another subscription. It’s a tool that scales with your agency, allowing you to handle an increasing volume of work and take your business to the next level. 

AgencyAnalytics helps with reporting that scales to any size. It’s simple and easy to add keywords and track progress, compare analytics to previous periods, and integrate email, social, PPC, and Google Analytics into one platform.

Adam Asher

Ten Thousand Pots