Campaign Performance Dashboard for Live Data and Client Reporting
Customizable Campaign Performance Dashboard for Smarter Insights
Create a white-labeled campaign performance dashboard that centralizes marketing data across SEO, PPC, social media, and web analytics. Customize widgets, white label the dashboards, and tailor data visualizations to showcase the most relevant KPIs.
Keep campaigns on track with live data while giving clients clear, up-to-date insights. With automated reporting and flexible customization, agencies save time and focus on optimizing performance instead of compiling reports.
Campaign Performance Dashboards as Unique as Your Agency
Right At Your Fingertips
Instantly Access All Your Clients’ Campaign Performance Data
Manage multiple digital marketing campaigns without compromising service quality. AgencyAnalytics seamlessly integrates with 85+ marketing platforms, making it easy to deliver actionable insights that matter.
Access all your clients’ data in a single, unified hub. Analyze performance, identify optimization opportunities, and streamline the entire reporting process.
A Key Branding Touchpoint
White Label Your Marketing Performance Dashboard
Elevate your agency's brand with the white label feature. Customize dashboards with your logo, colors, and messaging with a few clicks. Deliver a visually aesthetic, professional experience that reflects your unique identity.
Presentation matters. Build trust, add personalization, and demonstrate your attention to detail. Create a more memorable brand experience that sets your agency apart from the competition.
A Tailored Approach
Provide Granular Insights With Custom Metrics
Dive deeper into performance analysis by blending data from 85+ integrations. With the custom metric feature, create unique formulas that align with your client’s specific goals.
Go beyond generic insights. Present comprehensive reporting insights and drive better decision-making. Create a marketing analytics dashboard that delivers value and shows why you’re worth investing in.
Easily Track Marketing Performance
Monitor All of Your Clients at a Glance
Simplify your agency's workflow with account-level dashboards. Centralize key metrics from all client campaigns into a single, intuitive interface. Quickly track performance, identify trends, and optimize campaigns.
Get a bird’s eye view of marketing data with minimal hassle. Ensure that client accounts have enough visibility while reinforcing accountability within your marketing team.
We’re Here To Help
Customer Support is Our Top Priority
Need some extra help? Our live chat support team is here to assist 24/5, with response times less than three minutes on average. Whether it’s advice on tweaking a Google Ads dashboard or exporting a report, we’re here to answer your questions.
Don’t take it from us–our customer satisfaction rate has consistently stayed above 95%. We're committed to providing unparalleled support that empowers your agency to thrive. You care about your clients’ success. We care about yours.
Give Your Agency Time To Grow
Report Smarter. Not Harder.
Save time and gain deeper insights. Automatically pull in marketing dashboard metrics from 85+ platforms like Google Analytics, Facebook, and Google Ads.
Create a customized marketing reporting dashboard that your client will love. Here’s a bonus: Quickly clone dashboards to streamline onboarding. That way, your marketing teams will have more time to optimize campaigns and grow the business.
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No credit card required. No setup hassle. Just instant access to automated reporting, custom dashboards, and multi-channel insights.
Insights & Metrics To Include in a Campaign Performance Dashboard
A well-structured campaign performance dashboard does more than display data. It’s designed to help clients quickly grasp key insights. Focus on key metrics (like the ones below) to provide clarity and make informed decisions.
Easily view website analytics from platforms like Google Search Console. Provide key updates on impressions, click-through rates, and average search position. Automatically check for any sitemap errors, alerts, and other related issues.
For a clear view of your client’s paid campaign performance, include an overview in their custom marketing dashboard. Whether it's Microsoft Ads or Google Ads data, reporting on these key insights is simple. Track metrics like click-through rate, ad costs, and more to stay on top of campaign success.
Provide a clear, real-time summary of your client’s website search performance. Through the Google Analytics integration, monitor metrics like sessions and event count. That way, clients will understand whether they’re hitting traffic numbers and getting enough visibility.
Sending a newsletter is just one part of the equation. Let clients know whether their email campaigns are driving desired results.
From Mailchimp to ConstantContact, it’s a breeze to integrate email platform insights into a high-level marketing KPI dashboard. Track open rates and any changes to subscriber count, in addition to other key email metrics.
Page impressions refer to the total number of times a piece of content is viewed, whether clicked on or not. This social media metric tracks every instance that a post appears on a user’s feed, giving a broader sense of content reach.
Use page impressions to assess a campaign's overall visibility. A high number means content is being seen by more users, which may lead to more tangible results (like engagement). On the other hand, a low number could indicate that improvements are needed (e.g., using more compelling imagery).
Engagement measures how actively users are interacting with your client’s content. It’s calculated by adding the total number of user actions (likes, comments, shares), which reflects the audience’s interest beyond passive viewing.
A high level of engagement indicates that your client’s content is resonating and piquing interest in some way. On the other hand, a low number may require revisiting the messaging or creative. It may also mean inviting users to engage (e.g., including “Comment below” in a social media caption).
Sessions refer to the total number of visits to your client’s website within a specified timeframe. Each session begins when a user interacts with a site and ends after 30 minutes of inactivity (or before, if the user exits). It’s a key indicator of overall site traffic and user engagement patterns.
Monitor sessions to fine-tune campaigns and ensure your client’s website is generating enough organic traffic. To address a low number of sessions, focus on refining keyword strategies, optimizing landing pages, or increasing outreach efforts.
Build custom campaign performance dashboards that deliver results
Save time and impress clients with a powerful, results-driven dashboard template. Access the free campaign performance dashboard template today!
Event count tracks how many specific actions users take on your client’s website or app (e.g., clicks, form submissions, or downloads). Each event is logged to show engagement with content or interactive elements. This way, your agency is better equipped to identify top-performing content and the most common user actions.
A high event count suggests that users are taking meaningful actions, which may translate to a meaningful conversion later on. If this number is low, consider optimizing the user experience (e.g., improving website navigation) or simplifying calls to action.
Average search position shows where your client’s website ranks in the SERPs for specific keywords. This metric helps gauge visibility and whether your client’s content aligns with user search intent.
A high position (lower numerical value) means their content is appearing near the top of the SERPs, leading to greater exposure and potential traffic. If their position is low, focus on improving keyword relevance or the overall content marketing strategy.
Open rate measures the percentage of recipients who open an email relative to the total number of emails delivered. This metric reveals the effectiveness of subject lines and provides insight into your client’s sending reputation.
A high open rate is a great sign. While it doesn’t include engagement, it shows that your client’s email is catching initial attention (at the very least). To address a low rate, consider adjusting subject lines, sender names, or delivery times.
Unsubscribed contacts refer to the number of recipients who choose to opt out of receiving your client’s future emails. This metric shows how well email content meets audience expectations and offers insight into overall subscriber satisfaction.
Use this data to monitor the health of email lists and the relevance of email marketing efforts. To address an abnormally high rate, consider reviewing email frequency, improving content relevance, or using a more personalized approach.
Conversion rate measures the percentage of users who complete a desired action, such as making a purchase, signing up for a service, or filling out a form.
It’s a useful metric for assessing the success of PPC campaigns and is also commonly used across other marketing efforts (e.g., social media and email marketing).
A high conversion rate indicates that your client’s campaign is resonating with the target audience and leading to tangible results. To fix a low rate, consider improving the landing page design or optimizing calls-to-action.
Total ad cost refers to the overall amount your client spends on advertising campaigns. This figure includes all expenses related to ad placements, clicks, impressions, and other associated costs.
Reporting on this metric helps clients have a clear understanding of their total financial investment across platforms, including Facebook Ads, Instagram Ads, and Google Ads. It also shows whether your client’s spend has yielded expected results and sufficient ROI.
New links refer to freshly acquired backlinks that direct users to your client’s website. This metric directly impacts search engine rankings and website authority, which is why it’s worth reporting on.
Acquiring new, relevant links demonstrates your agency’s ability to form meaningful outreach partnerships and boost a client’s online reputation. To build a solid backlink profile, focus on guest post collaborations with authoritative websites and creating relevant content.
An essential part of client management is reporting on progress. What better way to do that than through real-time goal tracking? This visual feature gives clients a clear view of their progress, ensuring their objectives are on track. It keeps everyone aligned and confident that the plan is moving in the right direction.
Whether it’s meeting a quarterly lead generation target or acquiring a specific number of backlinks, this visualization is a must-have for any campaign performance dashboard.
FAQs About Custom Campaign Performance Dashboards
Still have questions about how to create and use custom Campaign Performance Dashboards? Don’t worry, we’ve got you covered.
An AgencyAnalytics dashboard is the view your client opens whenever they want the current picture, and a report is the version that goes out, fixed to a period and scheduled. Any dashboard can be added to a report as a section, so you're never building the thing twice. The campaign performance report template covers the same data in the scheduled format.
An AgencyAnalytics dashboard opens on the most recent data stored for that client's connected accounts, with the date range and comparison period you set. Every integration also ships a prebuilt dashboard of its own, which is the quickest way to see what a new connection is pulling in.
The template comes with an AgencyAnalytics subscription. There's one plan at $25 per client a month and it covers every feature. The 14-day free trial requires no credit card, so build the template and see it working before you pay anything.
Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that's a roll-up report.
Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client's browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it's a one-time setup.
Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.
Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they'd rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.
Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they'd rather hang onto their passwords, set them up as a Client User and they connect everything themselves.
Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.
Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client's end, so you hear about it before they do.
