Instagram Analytics Dashboard

The Instagram analytics dashboard template is the perfect way for your agency to quickly and easily report on your clients’ key Instagram metrics. Spend less time pulling together reports and more time executing winning social media campaigns.
Instagram dashboard template example

Why You Should Use an Instagram Dashboard to Track Campaign Progress

When running social media campaigns for clients, you can’t simply "wing" it. You need data to back up track your progress. Clients need to see how their audience has grown over time, and be up-to-date with post, story, and Reels updates. Without a dedicated Instagram analytics dashboard this can be quite challenging.

You also need to have a trustworthy method of measuring post-performance. This will help you structure and refine your social media strategy. With the right dashboard that integrates Instagram analytics, your clients will have confidence in your agency’s ability to consistently deliver on their marketing campaigns.

Also we have an Instagram report template available, if you'd prefer to report to your clients on a scheduled basis.

Easily Track All Your Clients’ Instagram Analytics

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What's Included in Our Instagram Dashboard Template

1. Posts

All Instagram dashboards should include the total number of posts you made during that time period. While post volume may seem like a basic counting metric, along with top performing posts, it is a key deliverable and should be clearly presented to your clients.

Instagram posts metric

You also need to analyze the level of engagement in relation to the number of posts made within certain periods. For instance, did you get a higher audience response on days with a high volume of posts or did your engagement rate drop when you decreased the number of posts you made?

Measuring the number of the post also helps you to understand how volume affects stats like follower growth or interaction.


Likes are one of the top Instagram engagement metrics. This metric measures people who go beyond just seeing your posts and actually interact with them.

In a dashboard you can easily spot the number of Likes on your posts by monitoring intuitive graphs. Did they decrease or increase? What strategy was used when there was a change?

Instagram likes metric

Analyzing the number of Likes across your posts will help you know which post performed better than others did. With that information, you can recreate different versions of that post because the interaction level has proved its worth replicating.

Keep in mind that Likes also give you a general idea of how the Instagram account is performing. If you have an average of 1% engagement rate across your posts, it is an indication that the account is below average. You should aim for a Like engagement rate ranging from 1% to 6%.


The Instagram follower metric gives you an idea of how your content is doing with regards to reaching new people and capturing their attention.

This is a tricky one though. While it may give you an ego boost to see a swarm of Followers, and add to the accounts credibility, follower count alone does not reveal much about the success of your campaign.

Instagram followers metric

What you should focus on is the percentage of Followers attracted over a certain period of time and not just your follower count.

Calculating Follower percentage is quite simple. Check for the number of added Followers at the start of a new month and then divide it by the number of Followers the account had at the beginning of the previous month.


Analyzing the kind of comments you get across your posts will give you an idea on what your followers are looking for. Comments also assist you in improving your marketing strategy based on what the majority of them suggest.

If you are in the early stages of growing a client’s Instagram account, this is a metric you will want to keep an eye on. Take hints from comments, reply to them and build follower relationships through them.

Instagram comments metric

If you are in the early stages of growing your clients Instagram, this is a metric you will want to keep an eye on. Take hints from comments, reply to them and build follower relationships through them.

Streamline your Instagram client reporting today.

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Why You Should Use AgencyAnalytics as Your Instagram Dashboard

The Metrics That Matter Most

Live, Customizable Instagram Dashboards

Use the Instagram Dashboard Template and customize each client's Instagram dashboards. Flip them into comprehensive social media marketing reports in minutes!

A screenshot of the Instagram Marketing Dashboard
Keep Clients In The Loop

Share Live Updates with Clients

Make client updates a quick and easy process. Give clients a custom login to a branded interface where they can conveniently view up-to-date Instagram updates. Explore key Instagram analytics to measure campaign performance.

A screenshot of user and client management tools in AgencyAnalytics
Share Follower History With Your Clients

Monitor Instagram Performance

Measure new Followers over time so your clients can see the growth of their Instagram audience. Include your own notes and commentary to help your clients understand your strategy! Create an in-depth report with granular detail for some clients, or a high-level overview for others.

graphs showing Instagram followers over time
Instagram Reporting Designed for Agencies

All of Your Clients’ Profiles in a Single Interface

It can be a struggle to monitor the performance of every social profile you manage. Now it's easy to stay up-to-speed with every client account. Quickly navigate between clients to view their Instagram performance in an "at-a-glance" format.

All of Your Clients' Profiles in a Single Interface

Automate Your Instagram Client Reporting in Minutes

Stop logging in and out of your clients’ Instagram accounts. Get all your key metrics updated for you in real-time. Plus, with over 80 marketing integrations to choose from, present your clients’ Instagram campaign results alongside their other campaigns for full-picture reports. With dozens of templates and an easy-to-use report builder, set up professional client reports in minutes then put them on autopilot.

automated client reporting

White Labeled Instagram Dashboards & Reports

Are you looking for an easy way to create white labeled Instagram dashboards & reports? Upload your agency logo, add your brand’s color palette, and more. With AgencyAnalytics, you have everything you need to call these dashboards your own.

White Label Marketing Reports & Dashboards

After finding AgencyAnalytics, not only did we save a significant amount in billable hours each month, but it also helped us maintain strong relationships and retain clients over the long run.

Raquel Baldelomar
Raquel Baldelomar

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Check out our Instagram Dashboard