Why You Should Use an Instagram Dashboard to Track Campaign Progress
When running social media campaigns for clients, you need facts and cannot simply "wing" it. Client's need to see how their followers have grown over time and be in on post updates and showing them such reports without a dashboard can be a nightmare.
Instagram's uniqueness in mobile-only optimization makes it a delicate one to handle. It hampers on team collaborative efforts and numerous other factors that could make your account management a tough nut to crack.
You also need to have a trustworthy method of measuring post-performance. This will help you to structure and refine your strategy; as dashboards, only focus on relevant metrics and reveal insights that you would have otherwise missed.
With the right dashboard that integrates Instagram analytics your clients will have confidence in your ability to deliver on your campaigns.
But, how do you know what's working and what needs to be refined or done away with? It all boils down to picking the right metrics.