Why You Should Use an Instagram Dashboard to Track Campaign Progress
When running social media campaigns for clients, you can’t simply "wing" it, you need data to back up track your progress. Clients need to see how their audience has grown over time, be up-to-date with post updates, and without a dedicated Instagram analytics dashboard this can be quite challenging.
You also need to have a trustworthy method of measuring post-performance. This will help you structure and refine your social media strategy. With the right dashboard that integrates Instagram analytics, your clients will have confidence in your agency’s ability to consistently deliver on their marketing campaigns.
Also we have an Instagram report template available, if you'd prefer to report to your clients on a scheduled basis.
What's Included in Our Instagram Dashboard Template
1. Posts
All Instagram dashboards should include the total number of posts you made during that time period. While post volume may seem like a basic counting metric, along with top performing posts, it is a key deliverable and should be clearly presented to your clients.
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You also need to analyze the level of engagement in relation to the number of posts made within certain periods. For instance, did you get a higher audience response on days with a high volume of posts or did your engagement rate drop when you decreased the number of posts you made?
Measuring the number of the post also helps you to understand how volume affects stats like follower growth or interaction.
2. Likes
Likes are one of the top Instagram engagement metrics. This metric measures people who go beyond just seeing your posts and actually interact with them.
In a dashboard you can easily spot the number of Likes on your posts by monitoring intuitive graphs. Did they decrease or increase? What strategy was used when there was a change?
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Analyzing the number of Likes across your posts will help you know which post performed better than others did. With that information, you can recreate different versions of that post because the interaction level has proved its worth replicating.
Keep in mind that Likes also give you a general idea of how the Instagram account is performing. If you have an average of 1% engagement rate across your posts, it is an indication that the account is below average. You should aim for a Like engagement rate ranging from 1% to 6%.
3. Followers
The Instagram follower metric gives you an idea of how your content is doing with regards to reaching new people and capturing their attention.
This is a tricky one though. While it may give you an ego boost to see a swarm of Followers, and add to the accounts credibility, follower count alone does not reveal much about the success of your campaign.
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What you should focus on is the percentage of Followers attracted over a certain period of time and not just your follower count.
Calculating Follower percentage is quite simple. Check for the number of added Followers at the start of a new month and then divide it by the number of Followers the account had at the beginning of the previous month.
4. Comments
Analyzing the kind of comments you get across your posts will give you an idea on what your followers are looking for. Comments also assist you in improving your marketing strategy based on what the majority of them suggest.
If you are in the early stages of growing a client’s Instagram account, this is a metric you will want to keep an eye on. Take hints from comments, reply to them and build follower relationships through them.
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If you are in the early stages of growing your clients Instagram, this is a metric you will want to keep an eye on. Take hints from comments, reply to them and build follower relationships through them.
