Instagram Dashboard

What is an Instagram Dashboard?

An Instagram Dashboard is a customizable reporting tool for presenting Instagram data to clients in one central destination and under your agency’s brand.  

By analyzing KPIs like followers, engagement, impressions, reach, and other key performance stats more efficiently, you spend less time digging into multiple tools to prepare reports and more time optimizing campaigns for client success.       

Why Your Agency Needs an Instagram Analytics Dashboard

With an Instagram Analytics Dashboard, customizability is at the core of the experience. Tailor each report to focus on the metrics that matter most to your clients and share them in a way that’s easy to understand. 

Instead of bombarding clients with numbers they don’t care about, build a story around the KPIs that align with their Instagram strategy. Want to showcase how your client’s new product launch performed? Share the post engagement. Need to highlight the impact of an influencer campaign? Share the click-through rate to demonstrate the connection to boosted sales. 

An Instagram analytics dashboard doesn’t just help with reporting. By automating reports, you eliminate hours of manual work and free up team resources to spend more time executing your social media strategy. Accurate, easy-to-read reports also reduce the need for explanation, giving you even more time to enhance your clients’ Instagram strategy.  

9 Sections To Include in an Instagram Professional Dashboard 

Here's how to structure your professional dashboard to get the most out of your Instagram reports. 

1. Discovery

Capture a concise snapshot of campaign performance, highlighting the most important KPIs for your client. Spot trends and act on key insights quickly instead of digging through layers of data in the back end of a creator account or business account.  

Build custom Instagram dashboards quickly and effortlessly. Use the drag-and-drop editor to organize key metrics in just a few clicks to ensure you deliver the insights that matter most to your clients.  

2. ​​Followers 

Followers is a quick snapshot of audience growth for an Instagram account. Monitoring how many accounts follow your client’s Instagram page helps you gauge whether campaigns are successfully expanding your clients' presence.

Tracking how many followers are engaging with an Instagram account during a certain time period illustrates the impact of your agency’s efforts. It indicates when a strategy resonates with the target audience or when adjustments are needed. 

3. Reach

Reach is the total number of unique users who see your client’s Instagram content. This metric provides a clear picture of how far a campaign extends across Instagram. Share reach numbers with clients to help them understand how well their message is spreading to a wider audience. 

Including reach in your Instagram professional dashboard showcases the scale of your agency’s efforts and gives you the opportunity to fine-tune your campaigns to ensure they’re consistently appearing to the right audience. 

4. Impressions

Impressions measure the total number of times your client’s content is displayed on Instagram, regardless of whether it’s clicked or interacted with. It gives a clear view of the overall visibility of content like posts, stories, and reels. 

Analyzing this metric is an opportunity to identify patterns in content exposure and assess whether campaigns are seen and resonating with the target audience. If impressions are high but engagement remains low, it could indicate the need for a content shift. 

5. Click-Through Rate

Click-through rate (CTR) is the percentage of users who engage with your client’s content by clicking on a link or call-to-action. It’s a clear indication of how compelling the content is and how effectively it drives users to take action.

Including CTR in your Instagram professional dashboard demonstrates how well your campaigns convert impressions into meaningful interactions. A high CTR signals that your client’s content is engaging and relevant to their audience, while a low rate may be a good sign that your agency needs to adjust campaign messaging or calls-to-action. 

6. Profile Visits 

Profile visits measure how many accounts visit your client’s Instagram profile after seeing their content. This metric helps you track performance of posts, reels, ads, or stories and assess how well they capture attention. Profile visits also signify the potential for more engagement.    

Including profile visits in an Instagram dashboard showcases how effectively your campaigns draw users to explore more about your client’s brand. A high number of profile visits during a certain time period indicates that the content sparks curiosity and prompts action.  

7. Engagement

Engagement (through likes, comments, shares, and saves) tracks how well Instagram content is resonating with your client’s audience. 

Including engagement metrics in an Instagram professional dashboard demonstrates the value your agency delivers. High engagement shows that your content is connecting with the audience, while low engagement may signal a need for adjustments in brand strategy.  

Tracking engagement helps you identify which content types and messaging drive the most interaction.  

8. Audience

Audience metrics offer deeper insights into the demographics of users engaging with your client’s content. Explore data like age, gender, location, and interest to understand who your campaigns are reaching. 

These metrics provide a more in-depth understanding of your client’s audience. 

Include audience metrics in your Instagram dashboard to understand whether or not the content is attracting the desired demographic and refine your targeting strategies. 

9. Goal Tracking

Including goal tracking in your Instagram professional dashboard showcases your progress toward the client’s objectives. It provides a clear, data-driven view of how close campaigns are to achieving key milestones, helping clients understand the value your agency is delivering. 

Goal tracking ensures that every action taken aligns with client expectations, fostering transparency and accountability.

Streamline Reporting With Instagram Dashboards and Focus on What Matters 

Discover professional tools that take the headache out of client reporting and campaign analysis, allowing you to focus on the big picture. With streamlined, automated reports and live Instagram dashboards, you no longer have to spend countless hours compiling data from your client's Instagram business account. 

Scaling your agency becomes easier too. As your client base grows, so does the workload—but the right platform removes that bottleneck. The drag-and-drop editor ensures you’re never stuck with cookie-cutter reports while customizable dashboard templates help you tailor each dashboard to fit each client’s unique needs. 

Whether you’re managing a handful of clients or dozens, the system grows with you. No more reinventing the wheel for every client report—build once, reuse, and customize as needed. 

The result? More time to focus on winning campaigns, smarter decisions from easily accessible data, and the ability to scale without sacrificing quality or efficiency. 

AgencyAnalytics presents a significant upgrade to our previous solution. The new reporting is much more powerful and provides detailed and tailored insights to help us make better decisions informed by data.

Bryce MacCabe / Director of Digital Marketing Services