The 12 best white label marketing tools for marketing agencies in 2026 (reviews + features)

Imagine being a client receiving two SEO marketing reports. The first is a professionally white labeled SEO report with clear results, wrapped in the agency’s branding. The second is a spreadsheet with a jumble of important-looking numbers and graphs.

Which do you think carries more authority? Which would be easier for you to understand, even if the data were essentially the same?

Agencies that leverage white label marketing software do more than just look professional; they streamline their data collection and reporting processes to deliver timely, accurate, and insightful results. By synthesizing valuable data without the hassle of navigating complex interfaces or deciphering raw spreadsheets, these white label partners win back billable hours and prove their worth every single month.

This guide explores the best ways to leverage white label marketing solutions, how to choose the right tools for your specific niche, and how to implement them in your marketing strategy to scale your agency in 2026.

Our shortlist

Based on our comprehensive review of the top tools for 2026, here is the shortlist of the best white label software to power your agency’s growth:

1. AgencyAnalytics — Best for automated client reporting and custom marketing dashboards

2. Brevo — Best for white label email marketing and client-facing automation

3. GoHighLevel — Best for full-stack agency reselling and CRM SaaS mode

4. SE Ranking — Best for white label SEO software tools and keyword tracking

5. Vendasta — Best for white label marketing services to resell and reputation management

What are white label marketing tools?

White label marketing tools are unbranded software solutions from third-party providers that empower agencies to enhance their services and brand identity. These tools allow agencies to provide high-quality deliverables—from SEO and social media management to email automation—while presenting the software to the client as their own proprietary technology.

While many agencies start with white label reporting software to create customized reports with their own logo and color scheme, the scope of white labeling in 2026 extends to full-service platforms. By using these tools, your agency automates its branding and streamlines data retrieval from multiple sources, saving time and effort every month.

Beyond just reporting, these tools provide:

• Branded client portals: Giving clients a central hub to access their marketing data and campaign progress under your agency’s URL.

• Service expansion: Allowing your agency to offer new services like SMS marketing or reputation management without building the tech from scratch.

• Resellable SaaS: The ability for agencies to resell the software itself as a branded subscription, creating new recurring revenue streams.

By using white-labeled marketing dashboards and reports, you automate your own branding and streamlines data retrieval from multiple sources, saving you time and effort every month.

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Why should your agency use white label marketing tools?

When you offer white label services, you create a branded experience for your clients with little button-pushing on your end. This approach is essential for SEO agencies and social media agencies that want to deliver high-quality services without increasing overhead. It allows for:

• Consistent branding

• Scalable personalization, and

• A better client experience

The main goal of white label reporting software is to gain access to branded reports and templates, significantly reducing the time your agency spends collecting, collating, and presenting marketing metrics to clients.

Agencies with a growing client base need white label reporting to create client reports that are consistent and professional.

Presenting a professional brand should always be at the forefront of an agency’s processes, but commonly used reporting platforms such as Google Data Studio (now Looker Studio), Google Analytics, or Google Sheets and Google Drive don’t make white labeling easy. 

One of our agency’s biggest challenges is reaching new clients to showcase our work and expertise in a way that differentiates us from the thousands of digital marketing firms out there. Clients are so inundated with calls and emails from our industry, it’s hard for our clients to know who they can trust.

Lane Rizzardini, Co-Owner, Marion Relationship Marketing

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How we selected the best white label marketing tools

Picking a white label tech stack in 2026 is about more than finding a tool you can slap a logo on. It’s about finding a "silent partner" that makes your agency look like a powerhouse while doing the heavy lifting behind the scenes.

We evaluated these platforms based on how they actually perform in the high-stakes environment of a growing agency. To make the cut, each tool had to prove it could handle the following five pillars of white label agency services:

1. Professional branding and customization

True white-labeling needs to be invisible to the client. We looked for tools that go beyond basic logos to offer a fully branded experience:

• Custom domains: The ability to host everything on your own URL so the client never sees a third-party link.

• Full UI control: Options to swap color schemes and fonts to match your agency’s specific brand identity.

• Branded communication: Custom email templates for reports and alerts that come directly from your agency's domain.

2. AI-driven efficiency

In 2026, manual work is a margin-killer. We prioritized tools that use AI to give white label marketing agencies a competitive edge:

• Automated insights: Platforms that don't just show data, but use AI to write clear summaries explaining what that data actually means for the client's ROI.

• Predictive features: Tools that help you stay proactive by forecasting budget trends or keyword shifts before they happen.

3. Scalability that protects your margins

Your software shouldn't punish you for winning new business. We focused on platforms that offer:

• Agency-first pricing: Predictable costs that allow you to add multiple clients or sub-accounts without a massive jump in your monthly bill.

• Seamless onboarding: Systems designed to get a new client set up and reporting in minutes, not hours.

4. Security and compliance

With data privacy being a top priority for clients in 2026, "good enough" security doesn't cut it anymore. Every tool was vetted for:

• Enterprise-grade protection: Standard features like SOC2 compliance and GDPR readiness to protect both your agency and your clients.

• Secure access: Robust permission settings so clients only see what they need to see, keeping the "man behind the curtain" safe.

5. Deep integration ecosystem

A white label tool is only as strong as the data it can pull in. We looked for platforms that ensure you can connect everything from TikTok and Google Ads to the latest AI search engines in a single view.

Based on that criteria, here is the short list of the white label platforms we’ll be reviewing:

Features to look for in white label software

Before choosing the right white label software for your agency, ensure it has the following features: 

Customization options

• The option to add a client’s logo and/or your agency’s logo, plus different logos for different reports 

• The ability to apply custom brand colors throughout the platform, including on client-facing dashboards and reports

• The flexibility to choose where to add your custom colors (including charts, graphs, titles, and text)

• Multiple accounts that can be white labeled for different agency brands or divisions

• The ability to create different white label profiles for each client

• Custom email domains

• Custom dashboard domains

• Custom domains for reports 

Integration capabilities

• Seamless connection to popular marketing systems 

• Supports data extraction from various sources 

• Addition of new platforms as more are released

• API access for custom integrations

Pricing and support 

• Transparent pricing structure 

• Scalability to accommodate your agency’s growth

• Easy access to a responsive Customer Support team

Security measures

• Ensure the tool uses strong encryption methods to protect sensitive client data 

• The white label tool should provide role-based access control, allowing you to define who can access, modify, or export data and reports

• Look for automated data backup and recovery procedures to safeguard against data loss in case of unexpected incidents

AI capabilities

• Look for automated narrative insights that translate complex data into plain-English summaries for your clients

• Prioritize predictive analytics that forecast budget pacing, keyword trends, and performance shifts

• Look for smart data clustering that automatically groups related metrics to surface hidden opportunities

• Check for automated anomaly detection that alerts your team to sudden performance dips or spikes 24/7

The 12 best white label marketing tools for your agency

Here are the top 12 white label marketing products to streamline your agency’s reporting processes while maintaining your professional appearance.

1. White label client reporting tool: AgencyAnalytics

AgencyAnalytics is a white label marketing platform specifically built for growing agencies, offering the complete customization you need to put your best foot forward. This white labeling reporting software gives you everything you’ll need to call the platform your own in just a few clicks. It allows agencies to automate their entire reporting workflow while maintaining a professional brand image that helps retain clients.

AgencyAnalytics has created an amazing product and they really believe in customer service. The simplicity of setup and white labeling of this product is bar none the best thing I have seen since 2007 for client reporting. We use it for three of our companies.

Dave Conklin, CEO, 5K Media

Key features: 

• Retrieve client data from 85 marketing platforms and combine them into a unified view of your client’s marketing campaigns

• Drag-and-drop editor lets you add a custom logo and custom branding colors, and create multiple white label profiles 

• Give your clients access to transparent marketing metrics via the customizable mobile app, domain, subdomain, or email domain

Pricing: Plans start at $59 per month.

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2. White label email marketing software: Brevo

Brevo is a white-label email marketing software with a range of features, including marketing automation, email, social media (Facebook Ads), SMS services, and analytics to help optimize campaigns. Brevo helps your agency offer a white label marketing service, like email campaigns, and connect them to a larger digital marketing campaign to paint a complete picture for your clients. Brevo also offers the option to send white label PDF reports to clients.

Key features: 

• Built-in chat feature for customer support and engagement 

• Available white label templates and design elements for email marketing features

• Manage the entire sales cycle from pipeline management to booking meetings, making calls, and collecting payments

Pricing: $9/month (Starter plan) + $12/month no-branding fee

Connect Brevo metrics like contacts, email open and click rates, unsubscribes and more with data from 85 marketing platforms in AgencyAnalytics. Start your free 14-day trial today.

3. White label marketing automation software: HubSpot

HubSpot uses workflows and bot builders to create automated campaigns for your clients. This white-label marketing automation tool also offers automated email and form submission capabilities, SMS marketing, and in-product marketing features. HubSpot’s white-label software helps your agency leverage workflows, chatbots, email triggers, social media, and more to reach your clients’ target audiences.

Key features: 

• Automated lead nurturing with email drip campaigns 

• Automate lead scoring and send lead follow-ups and notifications to sales teams 

• CRM connectivity

Pricing: Free demo available, and then the Starter plan is $20/user/month

Creating HubSpot dashboards shows clients how their CRM data connects to their larger marketing campaigns. Make sense of your clients' marketing data with your 14-day free trial of AgencyAnalytics.

4. White label inbound marketing software: GoHighLevel

GoHighLevel is an all-in-one platform specifically designed for digital agencies to manage their clients' entire inbound marketing funnel and drive lead generation. It’s particularly popular with web design agencies looking to transition into a full-service white label provider by offering hosting, CRM, and automation under one roof.

Key features:

• Apply agency branding, custom domains, and logos across the platform

• Automated follow-up via SMS, email, phone calls, and social media

• Single conversation stream for Google, Facebook, and Instagram

• Drag-and-drop builder for websites, funnels, and landing pages

Pricing: Starting from $297/month for the Unlimited plan, with the white-label mobile app and SaaS Pro mode available at $497/month.

5. White label social media marketing software: Cloud Campaign

Cloud Campaign is a social media management platform built specifically for agencies to scale their operations and manage multiple social media accounts from a single dashboard. This is a game-changer for agencies that want to offer white label SEO services alongside social media management to provide a holistic marketing view.

Key features:

• Provide logins on your own domain for content approvals

• Automatically reshare evergreen posts to keep feeds active

• One-click client reviews with automated notifications

• Professional social media analytics featuring your agency’s logo

Pricing: The Freelancer plan starts at $39/month, while the Agency plan, which includes advanced white-labeling features, starts at $299/month.

6. White label mobile marketing & SMS software: SimpleTexting

SimpleTexting provides a scalable SMS marketing platform that agencies use to manage text-based communication for multiple clients from a single interface. This white-label solution allows agencies to offer branded mobile marketing services, including mass texting and two-way messaging. By using a centralized dashboard, agencies can easily track engagement and manage opt-ins across multiple client accounts.

Key features:

• Bulk SMS campaigns

• Role-based permissions for team members and clients

• Automated text responses based on specific keywords or triggers

• API documentation for custom-branded mobile integrations

Pricing: Plans start at $39/month for basic features; additional users are $20/month per seat.

7. White label SEO software: SE Ranking

SE Ranking is an all-in-one SEO suite that allows SEO agencies to manage every stage of their clients' search strategy, from keyword research to technical audits. Its easy-to-use platform enables agencies to present the entire toolkit as their own proprietary software, complete with custom domains and their own login page. In 2026, SE Ranking expanded its focus to include GEO research and tracking of AI-generated search results, enabling agencies to report on visibility across platforms like ChatGPT.

Key features:

• Easily build SEO reports for multiple campaigns with automation features 

• Keyword researching tool 

• Content research tool with AI and editing capabilities

Pricing: Core plan starts at $129/month + $69/month for white labeling (annual billing only). Plus, with the API add-on, seamlessly integrate SE Ranking keyword reports into your AgencyAnalytics dashboard.

Other white label tools for agencies to keep in your back pocket

8. White label reputation management software: Vendasta

Vendasta offers CRM solutions, billing software, and ecommerce products to agencies with small to medium-sized clients. Vendasta also provides a business app that creates white labeled client dashboards. Through your agency’s white label client portal, clients get access to a customer communication hub, appointment booking, and automated reporting.

Key features: 

• Third-party tools integrations, including QuickBooks and other popular digital marketing services with white label features

• Unlimited users, so your entire team can collaborate 

• SMS messaging for your agency to communicate (on your client’s behalf) with their customers and for appointment booking

Pricing: Free subscription with monthly minimums ranging from $119 (Starter) to $1,249 (Premium). Custom pricing available for Enterprise.

Connect the Vendasta integration to your client reports to relay valuable customer feedback and paint a picture of your clients' entire online reputation. Get started with your 14-day free trial of AgencyAnalytics.

9. White label project management and team collaboration tool: ClickUp

ClickUp is a highly customizable productivity platform that agencies use to centralize client workflows, task management, and team communication in one place. While primarily a project management tool, its white-label capabilities allow agencies to remove internal branding and present a unified, professional front to their clients. ClickUp’s flexible architecture enables agencies to build tailored workspaces that reflect their specific operational processes and brand identity.

Key features:

• Remove ClickUp branding and host the platform on a custom domain

• Share branded, real-time dashboards with clients to show project progress

• Control visibility with granular permissions and role-based access for guests

• Integrate with over 1,000 tools to automate project updates and reporting

Pricing: White labeling and custom branding are exclusive to the Enterprise plan; contact sales for a custom quote.

10. White label ad automation: Adalysis

Adalysis is a specialized PPC management platform designed to help agencies automate and optimize large-scale Google Ads and Microsoft Advertising campaigns. This white-label tool enables agencies to deliver high-level ad performance data to clients while maintaining a consistent brand image. Adalysis focuses on providing automated testing and actionable insights that allow agencies to improve client ROI without increasing manual workload.

Key features:

• Deliver professional PPC reports featuring your agency’s logo and color scheme

• Automate A/B testing for ad copy and landing pages across multiple accounts

• Access automated budget tracking and pacing alerts to prevent overspend

• Use the multi-account dashboard to identify cross-client performance trends

Pricing: Plans start at $126/month for agencies managing up to $50K in monthly ad spend.

11. White label landing page builder tool: Landingi

Landingi is a landing page automation platform designed to help agencies design, publish, and optimize high-converting pages without needing a developer. Its white-label solution allows agencies to provide a branded experience, with the Landingi platform operating under their own domain and brand identity. With a drag-and-drop editor and built-in AI tools, it simplifies creating hundreds of personalized landing pages at scale.

Key features:

• Host the entire platform under your agency’s domain with custom branding

• Generate programmatic landing pages in bulk using dynamic data for personalization

• Use AI-assisted design to build layouts and optimized copy in minutes

• Manage multiple clients with unlimited sub-accounts and advanced permission settings

Pricing: The White Label plan starts at $185/month (billed annually) or $249/month (billed monthly).

12. White label web hosting: SiteGround

SiteGround provides managed hosting services tailored for agencies that want to resell high-performance web design services under their own brand. By providing a white labeled hosting environment, your agency can offer a wider range of digital services while maintaining strong client relationships through a single point of contact.

Key features:

• Provide clients with white label access to a branded Site Tools control panel

• Create custom hosting packages with specific resource limits for different client tiers

• Use private DNS to customize name servers with your own brand name

• Scale resources automatically on cloud plans to handle client traffic spikes

Pricing: White labeling features are available on the GoGeek plan, starting at $7.99/month and renewing at $44.99/month. Cloud hosting plans for larger agencies start at $100/month.

How to choose the right tool for your agency

Doing your research to find a new tool is overwhelming. How do you determine which white label tool is right for your digital marketing agency? Here are a few factors to consider: 

• Understanding your needs: Consider whether this white-label tool is a good solution for now or whether it will grow with your agency in the future. 

• Compare your options: Make a list of the pros and cons of the top features your agency is looking for. Then analyze different white-label options to find the best fit. 

• Trial periods: Test any white-label tool before you make the final decision. Something you may think has all the answers might actually have limitations once you integrate it into your workflow.

Implementing white label marketing tools

Speaking of workflow, how does your agency implement a white label marketing automation tool? Here are three ways to help your agency get started: 

1. Integration process

The integration process should be seamless and effortless. It should complement your current processes rather than disrupt them. Note that this may take a bit of time up front, but your team should set up any configurations and custom settings early to make the most of the new white-label tool. 

2. Training staff

Communicate to your team the reasons for choosing a new white-label tool and how it will improve their day-to-day workflows. Provide training sessions to familiarize them with all features and functionalities, ensuring they’re used properly. 

3. Monitoring performance and collecting feedback

Keeping an eye on marketing performance is key. Are you using every possible function the white-label software offers? Does it live up to the promises made during the trial period? Track key performance indicators (KPIs) to assess the tool’s impact on your marketing efforts. 

Regularly monitor how your white-label marketing tool is delivering results for your clients and your agency. It’s critical to ask your team and clients for feedback whenever possible to ensure everyone is happy with the solution.

AgencyAnalytics allows us to show the impact of our work in a way clients understand, frees our time to do more for our clients, and makes us look polished and professional–all for a reasonable cost. It's one of our few "no brainer" tools.

Brendan Chard, Owner, The Modern Firm

Summary and key takeaways

Give your clients the best agency experience—one that differentiates you from competitors. White labeling your dashboards and reports, and using features like embeddable widgets, is a simple yet powerful solution to include in your business plan as you grow your agency. 

If you aren’t white labeling your marketing dashboards and client reports yet, you're missing out on a powerful branding tool that makes your agency stand out and take it to the next level.

Show off your agency’s skills, automate your reports, and keep clients up to date–and on-brand–in a scalable way. Try AgencyAnalytics Free for 14-days!