The 17 Ultimate Tools for Scaling Your Marketing Agency
Running a marketing agency is no bed of roses. Or maybe it is, but only after you sleep on a bed of thorns.
There are so many fields that you have to excel in, such as improving your marketing strategy, getting more clients, closing sales, and so on.
Luckily, we live in the 21st century and you can use a tool or software for almost anything. This can help you automate a number of aspects of your business and focus on your most important goal: your clients.
That is why we have prepared a list of the best tools that you can use to scale your marketing agency.
Rock your marketing campaign
Once you have built your team, it is time to move on to your marketing campaign.
Use these five tools to reach as many people as you can.
Everything starts with content marketing. Creating and promoting content is the cornerstone of every successful business.
Awarded by several organizations, Curata is a tool that can help you discover the best content, as well as organize and publish it across the web.
Moreover, it enables you to promote your content by analyzing sales pipeline and marketing impact, streamlining content production and building a predictable content supply chain.
PromoRepublic is the solution you need for centralized social media management. It has an easy-to-navigate interface where you can create, schedule content, collaborate and measure the results.
What is best about PromoRepublic, is that it has a Content Library of 6,000+ ready-to-use post templates. It’s easy to customize them, as the Graphics Editor is built-in, and you are free to apply 200+ fonts, shapes and banners.
The posts you create can be scheduled to several pages and groups simultaneously and reused as needed.
The reporting tool allows users to present their results in understandable PDFs with essential metrics and statistics for each page.
Sendible is another social media marketing platform that allows you to engage with customers across multiple social media channels in a centralized platform. The platform is positioned as a productivity tool for digital agencies that enables your team to save time executing their marketing strategy.
The platform includes a number of solutions, a few of which include:
- Publishing: This allows you to plan your social media content and strategy across multiple channels.
- Collaboration: This allows your team to collaborate and approve posts before they go live.
- Analytics: This provides data analysis and insights for your social media data.
- Listening: This allows you to monitor brand mentions and improve engagement.
In short, Sendible is a powerful tool to streamline your entire social media management workflow.
If you have no time to create your own content, you can use Mixbloom to outsource it.
This tool allows you to collaborate with professionals, schedule posts automatically, approve your content simply and promote it effectively.
When you introduce the Mixbloom team to your brand, their project manager suggests a content strategy and starts working on your content. After that, all you have to do is approve your content, and it will get published and promoted within a few days.
In a word, Mixbloom is perfect for all marketing agencies, yours included.
Buffer is another application that lets you manage your social media quickly and easily.
With it, you can schedule your posts, add them to your queue and build your following from a single user-friendly dashboard.
Also, you can use Buffer browser extensions and mobile apps to work from anywhere and schedule content as you discover it.
Finally, this tool enables you to view how your posts are performing and analyze what type of content works best for your audience.
Agorapulse Agency Program
Agorapulse is a social media management software that let marketers schedule your content, create reports, and engage with followers. With the launch of their Agency Program, you get access to the following benefits:
- Access to an exclusive Facebook group
- Priority placement in the Social Agency Scout directory
- An option to purchase shared calendars to streamline feedback from clients
In adddition to these features, this program also gives you access to Agorapulse’s social media management features, including bulk publishing, approval workflow, social CRM, and more.
With Act-On, you can run the best marketing campaigns of your career. As a marketing automation tool, it enables you to improve numerous aspects of your campaigns:
Inbound marketing: Maximize customer awareness and convert unknown visitors to prospects.
Outbound marketing: Segment, score and nurture contacts and target accounts.
Sales effectiveness: Use sales intelligence to increase sales and revenue while minimizing sales cycle duration.
Proving marketing ROI: Learn which marketing programs and campaigns directly influence your revenue and growth goals and to what extent.
If you are looking for an all-in-one reporting platform, you have found it.
SEO tools included in AgencyAnalytics are a rank tracker, site auditor, backlink monitor and competition analyzer.
Amongst other features, AgencyAnalytics offers:
- Automated reports delivered to your clients' inbox
- A custom, shareable drag-and-drop dashboard so that your clients can see the most important KPI's
- The possibility to white label your reporting with your own logo, color scheme and domain
Boost your sales
An increase in sales is the end goal of each business.
With the following three tools, boosting sales becomes a piece of cake.
Unbounce focuses on building mobile-responsive, high-converting landing pages, website popups and sticky bars.
With this software, you can build dedicated landing pages to drive more leads and revenue from your pay-per-click campaigns.
Over 15,000 brands have built their landing pages with Unbounce, including Vimeo, Hootsuite and Shopify Plus.
If you want to generate more leads (who doesn't), using Albacross is definitely your best bet.
With it, you can increase your B2B conversions by finding out who is visiting your website and how you can reach them to land a deal. Also, you are able to see the most engaging pages for your visitors and company information to help your sales team engage with them more effectively.
Moreover, Albacross improves your account-based marketing by helping you use personalized ads to target companies and influence decision makers.
Writing sales proposals can be very simple if you use the right tools. Better Proposals is one of them.
With their beautiful, web-based proposals, all you have to do is write what you like and type in the pricing.
Using Better Proposals is very simple:
choose a cover template or design your cover
write your proposal by creating it from scratch or using a template
send your proposal for signature
Once your client receives the proposal in a professionally designed email containing your logo and message, they will have no other choice but to click 'Sign Proposal'.
With Better Proposals, you get paid instantly through PayPal, GoCardless or Stripe. Also, this tool is easily integrated with your favorite CRM to help you streamline your process.
Create great relationships
When reaching out to people, meeting and interacting with them, you need to be professional.
Use these three tools to stay on top of your game and create great relationships.
True to its name, Hunter enables you to find email addresses in the blink of an eye and connect with people who can help you grow your business.
With Hunter, you can:
find the email addresses of the people who matter for your business
verify the deliverability of any email address
This tool browses more than 200 million email addresses to find the ones you need, collecting and distributing them in the Domain Search with indicated public sources and discovery dates, thus promoting data transparency.
With Calendly, you can schedule meetings without the back-and-forth emails.
You only need to share your Calendly links and let your invitee pick a time. Then, the event is added to your calendar.
very flexible, allowing for various types of individual and group bookings
easily integrated with calendars, apps, websites, as well as APIs and webhooks
customizable, offering buffer times, custom event times, notifications and other options
enjoyable and user-friendly
Chargebee helps over 7,000 companies around the world to:
catalyze subscription growth
maximize recurring revenue
It enables you to easily configure and manage renewals, add-ons, coupons, proration and more. Also, you will be able to win every potential customer and accept payments in any form they come -- online, offline or alternative.
Right Inbox saves you time on repetitive tasks and helps you to send better emails, in less time consistently. Join more than 250,000+ professionals that have added Right Inbox to Gmail for next-level email productivity.
Right Inbox's most used feature is the send later feature which is great when dealing with clients in different time zones. Write emails now, schedule to be sent later for perfect timing. Instantly align with schedules of remote contacts with time zone support.
Right Inbox's other powerful features include - Switch signatures, insert a templated message, set up an email sequence, email tracking and set up reminders.
Gather and manage a team
You can't run a business without people in it. To achieve outstanding results, you need to collaborate with experts.
These are the three tools that will help you build and manage your team.
All of us are much more likely to buy a product if it has a great design. If you need to hire a talented freelance designer, 99designs is the place to search for them.
There are a number of freelancer platforms to choose from. 99Designs is great for design work specifically. Designers compete to meet your requirements. Then, you choose your favorite design and pay for it.
However, if you think that hiring remote workers is easy, you are wrong. Sure, it does give you numerous benefits, but it is completely different than a traditional hiring process, so you need to be careful, especially if you have never done it before.
Whether online or in an office, building a high-performance team can be very tricky.
Slack is a collaboration platform that allows communities, groups or teams to work together. When a team admin or owner wants to invite a new user, they just need to send them a specific URL or invitation.
Team members are able to communicate through public channels without using email or group (SMS) texting. However, if a part of your team has a small project to work on, it can use private channels for private conversation.
Finally, Slack can be integrated with Google Drive, Dropbox, Box, Heroku, Trello and other major platforms to enable your team to have a seamless flow of work activities.
Those were the fourteen tools that can help you effectively scale your marketing agency. They cover a number of stages: building and managing your team, improving your marketing strategy, boosting your sales and creating great relationships with people.
Use these tools wisely and patiently, and you will see your marketing agency achieve great results. Of course, there are many other tools that you can use, so make sure you search the web thoroughly and find your favorite ones.
Written by Dave Schneider
Dave Schneider is the founder of LessChurn, churn reduction app. In 2012 he quit his job to travel the world, and has visited over 65 countries. In his spare time, he writes about SaaS and business at DaveSchneider.me