19 Competitor Analysis Tools to Spy on the Competition

Competitors are a great starting point for industry insights and campaign inspiration. Analyzing top-performing competitors across social media gives your agency the knowledge to stay ahead.

The goal isn’t to copy but to understand what works (and what doesn’t) so you can refine your strategy. Innovation often comes from borrowing ideas—after all, as Picasso said, “Good artists copy, great artists steal.”

Marketing is both an art and a science. We build on what exists, and then make it better.

This article covers why competitive analysis tools are essential for agencies, the best options (including free ones), what insights they provide, and how to choose the right one. 

Why Competitor Analysis is Critical

Competitor analysis helps your agency find unique advantages and identifies any potential barriers to strengthening your client’s marketing campaigns. Whenever your agency can position itself as the expert and clearly communicate that to your clients–do it. If you’re looking at their competitor's strategies and demonstrating how their business could remain proactive instead of reactive, they’re likely to be your client for a long time. Everybody wins. 

And the best (and most efficient) way to do this is by using tools and software that exist for these purposes. As you scale your agency, you won’t have time to manually look into each competitor on each platform they may be using. Better to combine SEO and PPC data in a SEM reporting tool to view your progress across two crucial channels.

So why do competitor analysis? 

Doing competitor analysis helps us stay in touch with what platforms, ad formats, keyword targeting, and creative ideas the competition is using. We gain insights into our own campaign success or failure, set benchmarks, and stay ahead–if we're doing the best. It also gives us ideas for new areas, platforms, or ad formats to use for our own marketing, that we may not have tried yet.

Stuart Pereira, Campaign Manager (Paid Marketing), WSI Comandix 

Competitor Analysis Without Tools

It’s possible for agencies to conduct competitor analysis without tools by manually reviewing competitor websites, analyzing their content, monitoring their social media activity, and studying customer reviews. 

They also have the option to track competitor ads, look for SEO patterns in search results, and sign up for their email newsletters to understand their marketing strategies. 

While both methods provide valuable insights, they are extremely time-consuming and lack the depth that specialized tools offer. 

For example, tools like Ahrefs or Sprout Social automate data collection, provide accurate competitor insights, and help agencies make informed decisions faster. While manual competitive research and spreadsheets have their place, using competitor analysis tools promises a more comprehensive, efficient, and data-driven approach to staying ahead of competitors.

Competitor analysis is an essential part of our marketing campaigns. It helps us understand the competition and opportunities and design strategies based on them.

Pranav Patil, Senior Paid Ads and Measurement Specialist, Ollo Metrics

What Tools and Software Can Be Used for Competitive Analysis?

To run a successful competitive analysis, you need the right tools to gather data and uncover opportunities. But what tools are typically used for competitive analysis?  

From SEO and PPC insights to social media trends and content performance, these tools help agencies track competitors, identify gaps, and refine strategies. Below are the best options for analyzing your client’s competition across multiple marketing channels.

1. Best SEO Competitor Analysis Tools: Pinpoint your client’s top competitors in the SERPs and get the actionable competitor data (such as search volume and level of competition) they need to ramp up their web pages and surpass rivals. The best SEO analytics tools help you do exactly that.  

2. PPC Competitor Analysis Tools: Automate data collection by using a PPC competitive analysis tool, which can save your agency hours of time compared to manually investigating competitors. Spy on their pitfalls and emulate their success to keep your clients ahead and better manage their PPC budgets.

3. Social Media Competitor Analysis Tools: Social media analytics tools help your agency monitor the growth of competitor profiles, the hashtags they use, and their engagement rates to help inform strategies for your clients.

4. Content & Traffic Analysis Tools: Using a content marketing tool helps identify where your client’s audience is coming from and what specific content is resonating with them to increase potential conversions. 

5. Competitor Website & Traffic Analysis Tools: Tracking website KPIs like organic traffic and bounce rate allows agencies to benchmark performance against competitors. With these insights, they can refine strategies and stay ahead.

6. Other Competitor Analysis Tools To Consider: In this section, we included additional tools that benefit agencies working with specific industry clients. We’ve listed ad intelligence tools, monitoring and mentions tools, and a few other popular tools within the digital agency world.  

How We Chose The Best Competitor Analysis Tools

We chose this list of the best competitor analysis tools based on each crucial part of digital marketing that your agency should monitor to uncover competitors for your clients. Some of the tools are a one-stop shop solution that does it all, and others are designed for specific services. 

You don’t want to focus on website competitors and completely forget about social media competitors, for example. 

Many agencies trust and use these tools daily. See for yourself on software review sites like G2 to find out what others have to say about a particular tool you want to try. We recommend developing a strategy that lets you tackle each of these tools one at a time to find what works best for your agency.

Best SEO Competitor Analysis Tools

1.  Link Explorer by Moz Pro 

Moz's Link Explorer is a long-time favorite of digital marketing agencies and is one of the most widely used backlink checkers and competitor website analysis tools online today.

The tool provides your agency with link metrics for any website including Page Authority and Domain Authority to research your client’s competitors and determine if they’re worth targeting.

Link Explorer shows you a massive database of competing links, helping you target those sites with your client’s link-building and content-marketing campaigns. The platform claims to have data on 37 trillion links, 656 million domains, and 6 trillion pages.

Pricing: Free to try, plans start at $99/month

View all of your client’s Moz backlink data with the AgencyAnalytics all-in-one platform. Start your 14-day free trial and deliver professional client reports and marketing dashboards that clients understand.

2. Ahrefs

Ahrefs comes with a full suite of competitive intelligence tools running on a database of 16 trillion backlinks and 3 trillion URLs.

The main Ahrefs tool to analyze competitors’ performance is called Site Explorer. With this tool, your agency gets an in-depth look at the search traffic and backlink profile of any website or URL, including both organic traffic and paid traffic.

In addition to analyzing each domain individually, their Rank Tracker tool helps you monitor your client’s search engine rankings over time and chart performance against their competitors.

Ahrefs Content Explorer has similar functionality to Buzzsumo. Input a URL or keyword, and it returns the top competitors' content for that keyword, ranked by social shares, organic traffic, referring domains, and Domain Rating (Ahrefs' equivalent of Domain Authority or Domain Score).

Pricing: 7-day free trial for $7, then $99/month

Create real-time dashboards to show your clients their backlink metrics. The Ahrefs integration in AgencyAnalytics makes the entire process effortless to save your agency time. Start your 14-day free trial. 

3. Majestic

Similar to Ahrefs and Moz's Link Explorer, Majestic was originally a backlink checker that has slowly evolved into a full-stack marketing intelligence tool.

It's worth noting here, however, that the tool doesn't introduce any groundbreaking backlink or link-building features. When doing competitor analysis, Majestic's "Top Backlinks" and "Anchor Text" reports are the most useful, both from an information perspective and also because of their simple and intuitive UI.

Multi-site backlink analysis is one feature that Majestic does better than the others. Dramatically accelerate link-building efforts for a particular keyword by grouping up to 150 competing URLs and pulling all of the backlink data at once. 

Pricing: Free trial, then $50/mo

Add Majestic SEO data to your cross-channel marketing reports with AgencyAnalytics. Start your 14-day free trial and leave the screenshots and spreadsheets behind!

4. Semrush

Semrush provides insights into competitor keywords, organic and paid search rankings, backlink profiles, and content performance. Agencies can track search volume, keyword difficulty, and ranking trends to refine their client's SEO strategies. Semrush also includes a domain analysis tool that compares website traffic, authority scores, and user engagement metrics. 

The content marketing toolkit helps identify high-performing topics and gaps in a client’s content strategy. The site audit feature highlights technical SEO issues that could impact rankings.

Semrush offers a variety of tools that help with PPC, social media, reporting, and more. It’s a good option for agencies looking to improve a client’s SEO and overall digital marketing performance. 

Pricing: The Pro Plan starts at $139.95/month

Create a detailed Semrush report for your clients using AgencyAnalytics to showcase key SEO, PPC, and competitor insights. With automated reporting, agencies track keyword rankings, backlinks, and traffic trends without the manual work. Start your 14-day trial today! 

Bonus: AgencyAnalytics

While AgencyAnalytics is best known as a powerful all-in-one digital marketing analytics reporting platform, it also includes a full suite of SEO tools to help agencies take advantage of all of the long-term benefits of SEO, one of which is built for competitive analysis.

This marketing analytics tool helps agencies understand how their clients stack up against the competition by identifying which keywords they’re ranking and how much of the competitive SERP space your client owns. It helps you quickly analyze SERPs and monitor keyword rankings to find close competitors who appear in the top 10 positions for target keywords. 

Use advanced insights such as Trust Flow & Citation Flow to monitor who reaches the top of the search engines–your clients or their competitors.

After you’ve performed your client’s competitor analysis, add those insights to an automated client report or dashboard to show your clients new opportunities for them to grow their business.

Pricing: Plans start at $59 per month. Start your 14-day free trial here. 

PPC Competitor Analysis Tools 

5. SpyFu

The difference between success and failure in pay-per-click marketing generally comes down to one thing: keyword selection. Choose the right keywords, and you'll make a decent profit for your clients. Choose poorly and you'll be spinning your wheels, wasting time and money on keywords that don't convert.

To identify profitable keywords, use SpyFu. It's a competitive analytics tool specifically for PPC marketers that reveals brands' most profitable keywords (both pay-per-click and organic).

To uncover profitable keywords with SpyFu, enter each of your client’s competitors’ domains and it tells you which keywords are making them the most money. Take a look at their ad copy and landing pages, then replicate their PPC strategies to get similar results for your own clients.

Notably, SpyFu has no keyword export limits and includes up to 7 years of advertising history for each domain and keyword (versus one year of history for Semrush).

Pricing: $39/month for the basic plan

Spyfu and Semrush are the tools we use for competitor analysis. Combined, they provide a lot of insight and data into keywords and ad copy.

Brian Ferritto, Digital Marketing Strategist, 42connect, Inc.

6. iSpionage

iSpionage gives agencies insights into competitors' ad copy, landing pages, and keyword strategies. With access to this information, agencies refine their clients’ PPC strategies, create more effective ads, and stay ahead in a particular industry niche.

One of iSpionage’s key features is its ability to track competitors’ pay-per-click (PPC) campaigns. Agencies see which keywords competitors are bidding on, how their ads perform, and what variations they test. This allows for smarter keyword targeting, better ad copy, and stronger overall PPC performance.

The platform also includes tools for keyword research, ad copy analysis, and campaign performance tracking. Marketing teams then utilize this data to develop targeted strategies that boost their client’s online visibility and lead generation. 

Pricing: $59/month for the Starter Plan

7. Kantar Media

Kantar is a multifunctional tool that includes a great SEM intelligence feature. Their “Paid Search Intelligence” tool shows agencies their client’s competitors’ top Google Ads and PLA strategies. 

Get data on how their competitors are spending their PPC budget, how well their ads are performing, which keywords they're using, their exact ad copy, and even the landing pages for each ad.

What's more, SEM Insight alerts you when your client’s competitor changes their bidding strategy, helping you deliver proactive wins to your clients. 

Additionally, Kantar Media’s global coverage gives agencies access to advertising data across multiple regions. This is especially beneficial for agencies working with international clients or those looking to expand into new markets. 

Pricing: Contact to request demo and product details

8. The Search Monitor

Search Monitor is a powerful tool for agencies looking to track brand visibility, monitor trademark usage, and analyze competitor activity across multiple traffic channels, including paid, organic, local, social, and mobile. 

It provides in-depth insights into Google Shopping performance, helping agencies see how their clients compare to competitors in ecommerce search results.

One of its standout features is brand protection, allowing agencies to detect unauthorized PPC bidding and trademark infringements. With its proprietary "Knock-Out" metric, users identify when affiliates or competitors are misusing their clients' brands, helping them take corrective action.

For agencies managing high-stakes PPC campaigns, Search Monitor offers detailed competitive intelligence to refine bidding strategies, optimize ad placements, and prevent budget waste. With a higher price point, it's best suited for agencies handling multiple clients or large-scale campaigns that require ongoing monitoring and enforcement.

Pricing: $600/month

Carry out competitor analysis regularly–even if it’s just checking in on your auction insights once a week. This way, you can anticipate any drops in performance and react to them before they have a negative impact on the account. For example, if you see sudden increases in average CPC or your impression share drops, you can get some strategies in place to combat these before they’ve even had a chance to take hold!

Claire Aldridge, Digital Marketing Specialist, Victory Digital

Social Media Competitor Analysis Tools

9. Sprout Social

Most social media managers have enough on their plate between publishing content and interacting with their audience across all social networks. Who has time to keep track of the competition? Sprout Social does. 

Sprout Social is a social analytics platform that aggregates data from all major social networks and organizes it in easy-to-understand reports. The platform includes tools for analytics, engagement, publishing, and social listening. It also provides sentiment analysis, helping agencies understand how audiences feel about competing brands and adjust messaging accordingly.

Every agency benefits from knowing what their client’s competitors are doing on social media. Sprout Social helps you identify trends, tactics, and challenges as you plan your client’s marketing efforts.

Pricing: Free trial, then $199/month

10. Fanpage Karma

This tool gives your agency all sorts of useful information about a Facebook page, from audience engagement to page growth (usually stats only available to the page owner can see).

All you have to do is enter the URL of your client’s competing Facebook page and Fanpage Karma spits out the metrics. The tool also has similar features for YouTube, X, Instagram, and Whatsapp, expanding your spy operations across the major social networks.

The tool includes social listening features, allowing users to monitor brand sentiment and real-time conversations. One standout feature that agencies love is its content inspiration tool, which helps discover top-performing posts in their industry. By analyzing what resonates with audiences, agencies develop their own content strategy without a hitch. 

Pricing: Free trial, then $69/month

11. FollowerWonk

Despite being acquired by another company (Fedica), FollowerWonk is still a great social competitor tool to use for Twitter/X. Thanks to this acquisition, the tool has enhanced its capabilities with AI-powered tools. 

The platform now offers advanced features such as brand affinity analysis, influence distribution metrics, and detailed follower demographics, including languages and time zones down to the city level. 

Agencies use FollowerWonk to track competitor follower trends, analyze engagement patterns, and determine the best times to post for maximum reach. The tool also provides insights into audience locations, interests, and activity levels, helping agencies tailor content and ad targeting strategies more effectively.

With features like Twitter/X bio search, follower segmentation, and historical data tracking, agencies uncover new engagement opportunities and monitor shifts in competitor performance. 

Pricing: Free to try, then $23/month

12. Phlanx

Phlanx is an influencer marketing and social media engagement tool designed to help agencies connect with influencers, track competitor engagement, and verify audience authenticity. Its Influencer Auditor allows agencies to analyze an influencer’s follower quality, engagement rate, and overall credibility, helping brands avoid partnerships with fake or low-impact accounts.

Agencies use Phlanx’s Engagement Calculator to compare competitor engagement rates across Instagram, TikTok, YouTube, and other platforms. This feature helps gauge how well competitors’ content resonates with their audience and provides benchmarks for improving client performance.

Phlanx also includes an Influencer Collaboration Marketplace, where agencies find and connect with content creators suited for their client’s brands. With additional features like business directory listings and contract templates, Phlanx streamlines influencer marketing efforts and ensures agencies make data-driven decisions when selecting partners.

Pricing: $39/month for the Basic Plan

AgencyAnalytics' social media dashboard gives agencies a real-time view of client performance across all major social platforms. Track engagement, audience growth, and competitor activity in one place—without switching between accounts. Start optimizing your clients’ social presence with your free 14-day trial of AgencyAnalytics.

Content & Traffic Analysis Tools

13. BuzzSumo

Buzzsumo is every content marketer's dream. It's a powerful tool for spying on your client’s organic competitors’ top content and modeling their content strategy.

Enter your client’s keyword or competitor URL into the tool, and Buzzsumo will return a list of top content by share count and links.

For example, it shows your agency which specific competing page has the most shares. Knowing that the content headline and format performed well, your agency should use that information to create something better (and different) to help clients rank higher on the SERPs. Then, promote their content to the same people who shared their competitors’ pieces and they'll likely share yours, too (assuming it's unique and interesting content).

Buzzsumo also comes with a set of helpful tracking tools. Set up content alerts and Buzzsumo will notify you whenever a competitors’ page gets a new share or link. Stay on top of your client's content strategy and immediately reach out to the linker or sharer and request the same for your client’s content.

Pricing: Free to try, then $199/month

14. Owler

Owler helps marketers track and analyze a client’s competitors in real time. It provides detailed company profiles and customizable alerts, enabling users to stay informed about industry trends, acquisitions, funding, and key personnel changes. Owler’s competitor graph helps users discover direct and indirect competitors, offering a broader view of a client’s specific industry.

One valuable feature for agencies is audience insights—marketers analyze how competitors engage with their clients’ audiences, spot emerging trends, and identify opportunities to differentiate their brand. This helps agencies refine their messaging, target the right demographics, and optimize their marketing strategies. 

Owler also aggregates news, social mentions, and press coverage about competitors, helping marketers gauge public perception and industry sentiment. Agencies use this data to identify potential reputation risks, monitor how competitors handle PR crises, and adjust their own strategies accordingly. This insight is especially useful for shaping messaging, improving brand positioning, and identifying opportunities to capitalize on competitor missteps or gaps in the market.

Pricing: Free plan available and then $39/month

15. MarketMuse

MarketMuse is an AI-powered content strategy platform that helps marketing agencies plan, create, and optimize high-quality content. Using advanced AI and machine learning, it analyzes vast amounts of data to provide insights that improve content relevance and search engine performance. 

Agencies use MarketMuse to streamline content planning by automating research and prioritizing topics based on value and ranking potential. Its AI-driven optimization tools enhance content structure and alignment with search intent.

A key feature for agencies is its competitive analysis, which identifies content gaps and opportunities to outrank a client’s competitors. MarketMuse also provides detailed content briefs that outline essential topics, subtopics, and relevant sources, ensuring a strategic approach to content creation. 

Pricing: Free plan available, then $99/month

16. Clearscope

Clearscope is an AI-powered content optimization platform that helps marketing teams improve content relevance and search rankings. This tool analyzes top-performing content for target keywords, giving agencies data-driven insights on topic coverage, keyword usage, and readability. Users receive real-time feedback to ensure their content aligns with search intent and ranks competitively.

A specific key feature agencies leverage is team collaboration. Clearscope allows multiple team members to work on the same content, ensuring consistency across writers, editors, and SEO specialists. 

With shared access to keyword insights and optimization suggestions, agencies streamline their workflow, maintain brand voice, and produce high-quality content in no time. Its intuitive interface and content grading system make it a great option for agencies looking to improve search visibility and engagement for their clients.

Pricing: $189/month for the Essentials Plan

Stop wasting hours on manual content reports. With AgencyAnalytics' content report template, agencies effortlessly connect client platforms and track the KPIs that matter most. Save time, impress clients, and focus on strategy instead of spreadsheets. Try it free for 14 days!

Competitor Website & Traffic Analysis Tools

17. Wappaylzer

Wappalyzer is a tool that helps marketing agencies see what technologies websites are using, like CMS platforms, ecommerce software, and web frameworks. It’s useful for lead generation since agencies can find potential clients based on the tools they use. 

Wappalyzer tracks changes in a website’s tech stack, so agencies can keep an eye on competitors and industry trends. With its browser extension and API, users quickly access website technology insights, making research faster and easier. 

This tool also provides company contact details, including email addresses and social media profiles, helping agencies speed up their outreach efforts. Plus, it integrates with CRM and sales tools like HubSpot and Salesforce, making it easier to organize leads and automate follow-ups.

Pricing: The Pro Plan starts at $250/month

18. SimilarWeb

Similarweb has recently enhanced its platform to provide marketing agencies with even more precise insights into website performance and competitor strategies. 

With a significant data update in July 2024, the platform now offers improved accuracy in web data estimations and expanded domain coverage, ensuring agencies have access to the most reliable information. 

It provides insights into web traffic sources, user engagement metrics, and industry trends, allowing agencies to find growth opportunities and refine marketing strategies. The platform uncovers referral traffic, search keywords, and audience demographics, making it easier to tailor marketing campaigns. Their competitive analysis tools help compare client performance against industry rivals, ensuring they stay ahead.

Pricing: Starter plan is $199/month

19. BuiltWith

BuiltWith is another web technology analysis tool available that helps marketing agencies see which platforms, software, and tools a competing website is using. This information gives agencies a better understanding of market trends and helps them find ways to improve their clients’ digital strategies. 

Agencies also use BuiltWith to create targeted lead lists by filtering websites based on the technologies they use. This is another great tool that makes it easy to find potential clients who might need specific services, leading to more effective outreach. With access to this data, agencies focus on prospects that are the best fit for their expertise.

Another key feature is BuiltWith’s historical technology tracking, which shows how technology usage changes over time. Agencies then leverage this data to predict trends, spot emerging opportunities, and adjust their strategies to keep their clients ahead of the competition.

Pricing: The Basic Plan starts at $295/month

Other Competitor Analysis Tools To Consider

While the tools above cover key areas of competitor analysis, there are a few more worth considering. These tools focus on ad intelligence and brand monitoring, helping agencies track competitor ad strategies and online mentions. 

Whether you’re analyzing paid media performance or monitoring brand sentiment, these platforms provide additional insights to refine your marketing approach. Here are some extra competitor analysis tools that might be useful for your agency:

Ad Intelligence Tools

• Adbeat: Adbeat is an enterprise ad analytics tool that reveals the exact ads used by advertisers. There is also a split-test feature, letting you test your ads to find winning copy. Any agency looking to better understand which ads perform best in a given market (before spending money on media buys) will benefit from Adbeat's platform. Pricing: Starts at $249/month.

• AdClarity: AdClarity is an ad intelligence tool that helps agencies track and analyze competitors' digital advertising strategies across multiple channels, including display, video, and social media. It provides insights into ad placements, creatives, budgets, performance metrics, and more. Pricing: $169/month.

• Pathmatics: Pathmatics, a product of Sensor Tower, is a digital advertising intelligence tool that helps agencies analyze competitor ad strategies across social media, display, video, mobile, and Over-the-Top (OTT) streaming platforms like Netflix, Hulu, etc. It provides insights into ad spend, impressions, creatives, and placements, allowing agencies to benchmark client campaigns and optimize media strategies. Pricing: Available upon request.

• WhatRunsWhere: WhatRuns is a free browser extension that allows users to identify the technologies powering any website they visit. With a single click, it reveals details about frameworks, analytics tools, content management systems (CMS), WordPress plugins, fonts, and more. Pricing: Free.

Brand Monitoring Tools

• Mention: Mention is a comprehensive social media monitoring tool that enables businesses to track brand mentions, industry keywords, and competitor activities across various online platforms. It monitors over 1 billion sources daily, including social media channels, news sites, blogs, and forums, providing real-time alerts to keep users informed about relevant conversations. Pricing: The Pro Plan starts at $83/month.

• Brandwatch: Brandwatch is a consumer intelligence and social media management platform that helps businesses and marketing agencies track brand mentions, analyze competitors, and engage with their audience in real time. It monitors over 100 million online sources, providing insights into industry trends, customer sentiment, and market opportunities. Pricing: Custom pricing available upon request.

• Competitor’s App: Competitors App is a marketing intelligence tool that helps businesses track competitors' online activities in real time. It monitors website changes, social media updates, email campaigns, SEO performance, keyword rankings, advertising strategies, and customer reviews. Users receive alerts and detailed reports to stay informed about shifts in competitor tactics and industry trends. Pricing: The Business Plan starts at $9.95/month.

Ditch the manual data collection and simplify your reporting with AgencyAnalytics' web analytics report template. Track key performance metrics, and generate professional reports in minutes. Start your free 14-day trial today!

Finding the Best Competitor Analysis Tool Is Worth The Effort for Your Agency

Although there are many analysis tools out there, it’s challenging to determine which one will work best for your agency and the clients you work with. If your agency specializes in a specific service like social media management, testing out a tool like Sprout Social is an obvious choice. However, many agencies offer more than just a single service. 

The best plan of action would be to try one tool for each purpose, for example: 

• Adbeat for ad intelligence 

• Ahrefs for SEO 

• BuzzSumo for content

• Google Alerts for website mentions 

• Semrush for PPC 

• Sprout Social for social media 

• AgencyAnalytics for reporting

You may think that sounds like a lot of software to implement, not to mention pay for and monitor regularly. 

Using a reporting platform like AgencyAnalytics helps your team check many of the tools above in one single platform, saving your agency tons of time. It also helps you tell a story with your client’s marketing data and visually explain to them all of the efforts you’re taking to keep them ahead of their competitors. 

Build fully customizable client dashboards and reports with complete flexibility and control. Start your 14-day free trial today.

Final Thoughts

If you made it this far, give yourself a pat on the back. Well done.

While these tools are valuable, your agency doesn’t need all of them to start conducting competitor research. Some can reveal 90% of your client’s competitor strategies, and many integrate seamlessly with the AgencyAnalytics platform to keep everything in one place.

Connect over 80 marketing channels and automate your reporting with AgencyAnalytics. Start your 14-day free trial today to streamline your agency’s competitor analysis processes.

Our advice for other agencies: Learn how to use Semrush and Google Ads for initial PPC competitor analysis. Then connect both tools to AgencyAnalytics so that you can monitor competitors on an ongoing basis in your recurring reports. New competitors will come into the market quickly, and having visibility over that will help to bulletproof your digital marketing.

Warren Thompson, Co-Founder / Managing Director, Ollo Metrics 

To get the most out of competitor research, choose one tool from each category and put it to work. That’s all you need to gather both quantitative and qualitative data for smarter decision-making. 

That said, competitor insights are only part of the equation. It’s important to track what’s working for your client’s competitors—whether through Google Search, industry reports, or direct analysis. But the best brands lead by example. Focusing too much on competitors can result in me-too marketing, leaving little room for creativity and differentiation.

Bookmark this article as a resource to revisit when testing out the right competitor analysis tools for your agency.