Ecommerce tools improve online retail success by increasing conversion rates and optimizing customer experiences. This article covers 15 important ecommerce tools for boosting client sales and brand presence.
With the explosive rise of e-commerce, marketing agencies have harnessed the power of cutting-edge tools to navigate the intricate world of online retail.
From skyrocketing conversion rates to optimizing customer experiences, eCommerce tools are a non-negoitable for elevating your clients' business success.
Showcase your marketing agency's value by helping your clients connect with their target audience. This article covers how to boost your clients' sales and brand presence with the top e-commerce tools. We've broken our list into five different catergories:
Shopify’s strength lies in providing a platform to create an online business. It is purpose-built for an e-commerce business, with built-in features for inventory management, marketing, and analytics.
Technically, Shopify is easy to set up with no coding knowledge required to set up your e-commerce website from start to finish. Visual website editors and easily customizable checkout and payment options provide the perfect eCommerce platform for starting to generate online sales.
As well as simply selling through your clients' eCommerce store, Shopify offers alternative sales channels that you can connect right into your website, such as point of sales and social channels. ECommerce marketing tools prevent you from logging in and out of multiple Shopify accounts for your clients to track Shopify analytics.
WooCommerce is an awesome eCommerce tool for those who are loyal to WordPress. If your clients' website is built on WordPress, you can simply install the WooCommerce plug-in and transform their website into an online store.
WooCommerce also has a lot of extensions that you can connect to gain more functionality - MailChimp, PayPal, and Google Ads are just some of the great extensions available. WooCommerce is unique in that it doesn’t offer an out-of-the-box eCommerce website builder. Rather it relies on the user having WordPress knowledge and is a powerful option for those already familiar with the platform.
BigCommerce is a flexible and scalable eCommerce platform designed to support both fast-growing startups and well-established brands. With built-in features for SEO, multichannel selling, and advanced customization, it gives businesses more control over how they scale.
Unlike many platforms, BigCommerce is open SaaS—combining the ease of a hosted platform with the flexibility of custom development. That means agencies can build tailored solutions for their clients without being boxed in by the usual constraints.
BigCommerce also integrates with popular marketing and analytics tools, making it easier for agencies to centralize their data and track performance. Whether your client sells on Amazon, eBay, Facebook, or their own site, BigCommerce helps unify their eCommerce strategy across all channels.
Hotjar provides behavior analytics and feedback tools for your clients' eCommerce business, including heatmaps, session recordings, and surveys. Marketing agencies use it to understand how visitors interact with websites and identify areas for improvement.
This eCommerce tool helps identify problems with your clients' customer service and create data-driven strategies to help convert more leads.
Semrush is one of the great e-commerce tools available. It has an all-in-one marketing toolkit, designed to enable you to grow your online presence. Its main focus is research and optimization, meaning that it allows you to act on market and competitor insights.
Semrush provides you with the platform to grow your online store with features that help convert leads. For example, this eCommerce tool helps with competitor research, visitor behavior, social reputation management, and more.
It also offers keyword and content ideas that give you insights into what angle you can promote your store and products from. Semrush helps to improve SEO, niche down, and hit those consumers that match your clients' business needs.
Connect the Semrush integration to your clients' marketing dashboards to give them a comprehensive view of their entire marketing campaigns.
Ahrefs gives you powerful content insights and is really focused on growing the SEO of your clients' online businesses. With its keyword, content, and competitor analysis tools, you gain an in-depth understanding of your content niche, and clean ideas on valuable content that will rank highly for you clients' eCommerce business.
ECommerce tools help you conduct keyword and content research around the products that your clients sell. They help you to see what others in the space are writing about and also where there are content gaps that you can fill. This eCommerce tool is really about getting organic visibility and tends to pay off in the long run.
Input Ahrefs backlink data to your eCommerce website reports, and track live updates, like site visits, via cross-channel dashboards.
Answer The Public is a unique content and keyword research tool. You simply need to enter a keyword related to your business, and Answer The Public will provide with real Google searches that people are looking for.
The uniqueness of this eCommerce tool comes from the keyword grouping. It will combine similar keywords into groups such as 'prepositions', 'comparisons', 'questions', and 'alphabetic'.
Stripe is one of the most popular payment processing platforms for eCommerce businesses—and for good reason. It enables seamless online transactions, supports a wide range of currencies, and offers built-in fraud prevention, all while keeping the checkout experience smooth for customers.
For agencies managing multiple client stores, Stripe simplifies payment tracking and reconciliation. Whether your client is selling digital goods, subscriptions, or physical products, Stripe provides the infrastructure to scale without headaches.
Stripe also plays nicely with the rest of your tech stack. With its API-first design and integrations with tools like BigCommerce and Shopify, you can automate workflows and centralize revenue data in one place.
A good task management system is vital to the seamless running of any business, inlcuding your marketing agency. ClickUp is one of the top management tools that helps you do just that.
With easy integrations, automation, views, and boards, Clickup lets you organize and prioritize the tasks that you identify as having the biggest impact on your business.
Depending on your eCommerce business model, you may hold stock yourself or get other suppliers to fulfill orders for you. The latter is known as dropshipping.
Inventory Source is a dropship automation software that connects you with suppliers of your product. This eCommerce platform syncs with your sales channels and automatically updates inventory and orders as necessary.
Mailchimp's power lies in e-mail campaigns and automation. It provides you with the platform to engage with current and potential customers with customizable e-mail templates.
While Mailchimp do offer general marketing tools, their bread and butter is e-mail marketing. Integrate Mailchimp right into your AgencyAnalytics dashboard to start analyzing and actioning on the results of your e-mail marketing campaigns!
Track Mailchimp email campaigns and connect them with your client's eCommerce reports to highlight their progress across multiple platforms.
Buffer allows you to schedule posts to your various social media accounts. It's a great tool for staying on top of regular posting, as well as scheduling important product release posts to ensure you reach customers during imporant times.
AdRoll is a retargeting and prospecting eCommerce platform that helps agencies run targeted ad campaigns across multiple channels, including social media and display networks. It focuses on reaching potential customers who have shown interest in your client's products or services.
Use AdRoll to collect consumer data, define your client's conversion segment, upload their product feeds daily, and create key audiences.
Help your eCommerce clients build trust, improve customer experiences, and drive business growth with Trustpilot. ECommerce tools that have reputation management features are crucial for any of your clients who rely customer testimonials as part of their local marketing strategies.
Trustpilot also reviews website content to improve your clients' local SEO and generates rich snippets from Trustpilot reviews to boost the credibility of their sites.
Integrate popular eCommerce platforms directly into AgencyAnalytics to avoid jumping from multiple platforms when it comes time for client reporting.
For a true, all-in-one analytics dashboard, AgencyAnalytics offers the option to pull multiple data sources into one dashboard that focuses on the most important eCommerce KPIs.
On top of that, the easy drag & drop dashboard editor and automated report options make this a powerful e-commerce reporting software, helping your agency easily visualize all of your clients' important eCommerce marketing data.
Get in-depth tracking of your clients' eCommerce website, with sections, segments, demographics, and user behavior reports. They also offer e-commerce goals and metrics.
Easily create clean, customized marketing dashboards with your clients’ real-time GA and GA4 data with the Google Analytics integration.
Spot trends, understand a buyer's journey, and highlight conversion success for your clients' eCommerce store. Show your clients exactly how you impact their bottom line and continue delivering unmatched value. Start your free 14-day trial now.
Optimizely is an A/B testing and experimentation platform that helps marketing agencies optimize their clients' websites and landing pages for improved conversions.
This eCommerce platform is not only a content management system (CMS) but also manages cataloged products, registers purchases, and manages a user's relationship with your clients' online business.
This eCommerce tool is ideal for both B2B or B2C businesses that sell tangible goods or provide remote services.
The Takeaway
With the number of eCommerce tools out there, it's important to break down each use case as we have done in this blog. Evaluate which platforms will work for you, and opt for any free trials that are offered. This way, you'll be able to build your eCommerce store into a well-oiled machine that suits you!
Melody Sinclair-Brooks brings nearly a decade of experience in marketing in the tech industry. Specializing in B2B messaging for startups and SaaS, she crafts campaigns that cut through the noise, leveraging customer insights and multichannel strategies for tangible growth.
