What metrics should agencies track in an Adform report?

In an Adform report, agencies focus on metrics that reveal audience reach, engagement, efficiency, and conversion. Key items include Impressions, Clicks, CTR, Conversions, eCPM, eCPC, eCPA, and Video Completion Rate. Tracking Budgets, and Cost supports contextual insights. These essentials are built into the Adform reporting tool for transparency into campaign performance.

Can you automate Adform reporting for clients?

Yes, agencies automate Adform reporting with scheduled report delivery, templated dashboard layouts, and up-to-date data syncs. This streamlines workflows, ensures consistent reporting, and frees teams from repetitive and time-consuming data wrangling.

How do agencies white label Adform reports?

Agencies white label Adform reports by applying their logo, brand colors, and custom layouts across dashboards and reports. Whether presenting interactive dashboards or sending scheduled PDFs, branding stays consistent and client-facing, reinforcing agency professionalism.

How do you create a custom Adform report?

To create a custom Adform report, agencies use a drag-and-drop dashboard editor or start from a customizable template. Add or rearrange widgets to highlight key metrics like CTR, eCPA, Conversions, and Video Completion Rate, set budget or performance goals, and include annotations to explain trends and highlight wins.

How do agencies report on Adform metrics across multiple clients?

Agencies report on Adform metrics across multiple clients by cloning dashboard templates per account and enabling roll-up views. Teams track core KPIs within individual client dashboards, while roll-up reporting surfaces performance trends across the entire portfolio.

IntegrationsAdform

Adform Reporting Integration

Tap into comprehensive ad performance with the Adform reporting tool. Make tracking campaign impact straightforward and keep clients informed every step of the way.

Start Your Free Trial View Template

Adform Reporting Dashboard Template Example

Bring Adform data into focus

Transform complex metrics into clear, client-friendly reports that reveal what's working and where to improve.

Start Free Trial

Track Campaigns

Report which ads are actively running, their start and end dates, and associated budgets to give clients an overview of your agency’s efforts.

Report on Campaign Performance

Showcase impressions, clicks, and page views, and how that performance translates to conversions for your client's business.

Manage Costs

Track eCPM, eCPC, and eCPA and manage the bang you’re getting for your client’s buck.

Stay On Budgets

Monitor costs and set up custom goals to ensure your agency is hitting its performance targets while staying on budget.

DEMONSTRATE THE VALUE YOUR AGENCY BRINGS

Automated Tracking & Reporting for Digital Advertising

Your clients want to see the return they’re getting on their digital ad spend. Make it easy for them to see the value your agency is delivering. Send clear, beautifully designed Adform reports that demonstrate how your team is translating their spend into conversions and growth.

View the Adform Template

View the Adform Template

Metrics Explorer

Explore All Available Adform Metrics

Add any of these metrics to your client reports and marketing dashboards with ease

Advertiser ID
Af Campaign ID
Avg Engagement Time
Avg Frequency
Campaign Name
Clicks
Conversions
Cost
CTR
Date
Ecpa
Ecpc
Ecpm
Impressions
Sales
Video Complete Count
Video Completion Rate
Views

Custom marketing goals reporting widget example

PROPEL CAMPAIGN PERFORMANCE WITH ON-DEMAND DATA

Key Digital Advertising Insights

Monitor and manage the performance of your client’s ad campaigns with clear data visualizations. Automatically track the impressions, clicks, conversions, and more in real time and over time. Gain the insights you need to buy with precision and maximize results. Display those results in ways your clients will understand and appreciate.

SET GOALS, HIT PERFORMANCE TARGETS

Confirm You're Hitting Client's Marketing Goals

Communicate your agency’s impact at a glance. The Goals widget uses a visual progress bar to show how your efforts are trending against your client’s digital marketing objectives. Show clients exactly how they’re progressing towards their targets by applying goals to any Adform metric. Keep your team on track by breaking down monthly performance and budget pacing targets into day-to-day action items.

ADD CLARITY & INSIGHTFUL COMMENTARY

Present Personalized Marketing Reports

Take your client reporting to the next level and enhance your data storytelling by adding expert annotations. Start with a well-crafted summary, add insights and highlight data changes, and point out big wins so everyone can share in the success. Automate the Adform data-retrieval and report creation processes so your team can focus on adding personalized insights, professional advice, and actionable context.

Adform is just one part of your client’s marketing tech stack. Bring together data from more than 80 channels into AgencyAnalytics’ powerful reporting platform for a holistic view of their overall performance. Use the drag-and-drop editor to create custom dashboard views your client will love. Seize back countless hours each month across all your clients by reducing back-and-forth between platforms.

Browse Integrations

Marketing Platform Reporting Integrations

Discover the white label reporting tool trusted by 7,000+ marketing agencies.

Start Your Free Trial

No more digging through dashboards or raw data. AI-powered tools instantly surface key trends in your Adform campaigns—so you act quickly, optimize faster, and deliver insights clients understand.

Less time sorting data. More time proving value.

Discover AI Reporting Tools

An example showing how to unlock powerful AI insights for real-time marketing decisions using AgencyAnalytics' AI reporting tools

FAQs About Adform Reporting for Marketing Agencies

Managing programmatic ad spend across multiple clients shouldn’t require a spreadsheet maze. These FAQs show agencies how to track essential metrics, deliver polished reports, and scale campaign transparency—without slowing down.