Insights to grow, lead, and
scale your agency

Jan 20, 2025
What Is the Average Ad Spend by Platform for Client Campaigns?
Average ad spend benchmarks for 2025 reveal spending trends for client campaigns across platforms like Google, Facebook, and LinkedIn. Learn how to align budgets and refine campaign strategies.

Jan 17, 2025
How to Write a Client Proposal That Lands More Business (Samples, Examples & Template)
Learn how to write a client proposal that closes the deal and lands more business.

Jan 16, 2025
Social Media Marketing Agency Pricing: How Much To Charge?
Getting social media marketing agency pricing right can mean the difference between a profit or deficit. Discover key considerations for setting social media management pricing frameworks and how to charge for social media packages or services.

Jan 16, 2025
Google Analytics 4 (GA4): A Complete Beginner’s Guide for Marketers
Discover how to harness GA4’s advanced features, track custom events, unify cross-platform data to provide deeper insights, and drive smarter marketing strategies for your clients.

Jan 15, 2025
How To Build a Strong Client-Centric Strategy at Your Agency
Learn to build a client-centric strategy that boosts satisfaction, trust, and long-term success with actionable tips and insights for meeting evolving client expectations.

Jan 9, 2025
Facebook Ads Benchmarks To Keep On Your Agency’s Radar in 2025
Discover essential Facebook Ads benchmarks, including cost per click, click-through rate, and website conversion value, broken down by industry. Learn how to interpret these metrics to improve campaign performance.

Jan 8, 2025
A Complete Guide to Amazon Ads for Marketers
In this guide, we discuss Amazon Ads for agencies, including how to set them up and how to track and optimize the performance of your ad campaigns.

Jan 7, 2025
What Is the Average CPC by Platform for Marketing Agencies?
Discover the average Cost Per Click (CPC) across the best CPC ad networks. Get up-to-date insights to benchmark your campaigns and optimize results.

Jan 3, 2025
18 Key B2B Sales Metrics Agencies Need to Track
Learn which B2B sales metrics matter most and how to turn raw data into insights that drive client success.